Sr. Social Media Manager - TikTok & Video (Haircare Stealth Startup)
Arcaea, New York, New York, us, 10261
We're a stealth beauty startup preparing to launch a new haircare brand, and we're looking for a Sr. Social Media Manager who lives and breathes internet culture. This is a rare opportunity to launch a brand from scratch, define its voice, and shape its cultural footprint—working closely with a high‑profile founder and cross‑functional teams.
You’ll own our TikTok presence end‑to‑end—from spotting trends early and remixing them in fresh, on‑brand ways, to filming, editing, posting, and engaging with the community. You’ll also create content that lives across YouTube, product pages, and performance marketing, helping define a cross‑platform strategy that drives growth, awareness, and engagement.
This is a highly creative, fast‑moving role where you’ll have real ownership, hands‑on creative freedom, and high visibility. You’ll make content that feels like your funniest, smartest, most relatable friend—while keeping it professional, polished, and true to the founder’s vision.
If you love spotting trends before anyone else, creating scroll‑stopping content, and shaping a brand’s voice from day one that people recognize and love, this role is for you.
What You’ll Do
Own the brand's TikTok strategy and daily execution, ensuring content is engaging, on‑brand, and culturally relevant
Create original, trend‑forward video content that educates, entertains, and builds brand love
Participate in trends in a way that feels fresh, funny, and true to the brand
Invent new formats and recurring content series that drive engagement and tell the product story
Film content at events, tutorials, and behind‑the‑scenes moments using iPhone or handheld camera setups
Edit videos for TikTok, YouTube, PDP pages, and performance ads
Actively engage on TikTok with other creators in a way that is funny, kind, relatable, and attention‑grabbing
Identify and collaborate with TikTok creators to amplify brand reach
Partner with marketing, product, and the founder to ensure content aligns with strategic goals, brand voice, and business objectives
Analyze performance data to iterate quickly, optimize content, and test new ideas
What We Seek
8+ years of experience creating social content for brands, with a proven track record of driving engagement and growth
Deep understanding of TikTok culture, trends, humor, and timing, with strong instincts for what feels native versus forced
Hands‑on experience filming and editing video content (CapCut, Premiere, Final Cut, or similar)
Experience collaborating with executives, founders, or high‑profile leaders, with exceptional emotional intelligence and professionalism
Passion for haircare and beauty (professional experience in beauty is a plus, not a requirement)
Excellent communication and collaboration skills, able to translate cultural insights into actionable content strategy
Location This mostly remote role is based in or around New York City, with in‑person work required for events, shoots, and collaborations.
Compensation Pay Range: $100,000—$135,000 USD
We are committed to diversity, equality, and inclusion in all its practices. It is the policy of Arcaea to provide equal employment opportunities to all employees and employment applicants.
If you have a disability under the Americans with Disabilities Act or similar law, or you require religious accommodation, and you wish to discuss potential accommodations related to applying for employment at our company, please contact recruiting@arcaea.com.
Arcaea participates in E‑verify to determine employment eligibility.
Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.
#J-18808-Ljbffr
You’ll own our TikTok presence end‑to‑end—from spotting trends early and remixing them in fresh, on‑brand ways, to filming, editing, posting, and engaging with the community. You’ll also create content that lives across YouTube, product pages, and performance marketing, helping define a cross‑platform strategy that drives growth, awareness, and engagement.
This is a highly creative, fast‑moving role where you’ll have real ownership, hands‑on creative freedom, and high visibility. You’ll make content that feels like your funniest, smartest, most relatable friend—while keeping it professional, polished, and true to the founder’s vision.
If you love spotting trends before anyone else, creating scroll‑stopping content, and shaping a brand’s voice from day one that people recognize and love, this role is for you.
What You’ll Do
Own the brand's TikTok strategy and daily execution, ensuring content is engaging, on‑brand, and culturally relevant
Create original, trend‑forward video content that educates, entertains, and builds brand love
Participate in trends in a way that feels fresh, funny, and true to the brand
Invent new formats and recurring content series that drive engagement and tell the product story
Film content at events, tutorials, and behind‑the‑scenes moments using iPhone or handheld camera setups
Edit videos for TikTok, YouTube, PDP pages, and performance ads
Actively engage on TikTok with other creators in a way that is funny, kind, relatable, and attention‑grabbing
Identify and collaborate with TikTok creators to amplify brand reach
Partner with marketing, product, and the founder to ensure content aligns with strategic goals, brand voice, and business objectives
Analyze performance data to iterate quickly, optimize content, and test new ideas
What We Seek
8+ years of experience creating social content for brands, with a proven track record of driving engagement and growth
Deep understanding of TikTok culture, trends, humor, and timing, with strong instincts for what feels native versus forced
Hands‑on experience filming and editing video content (CapCut, Premiere, Final Cut, or similar)
Experience collaborating with executives, founders, or high‑profile leaders, with exceptional emotional intelligence and professionalism
Passion for haircare and beauty (professional experience in beauty is a plus, not a requirement)
Excellent communication and collaboration skills, able to translate cultural insights into actionable content strategy
Location This mostly remote role is based in or around New York City, with in‑person work required for events, shoots, and collaborations.
Compensation Pay Range: $100,000—$135,000 USD
We are committed to diversity, equality, and inclusion in all its practices. It is the policy of Arcaea to provide equal employment opportunities to all employees and employment applicants.
If you have a disability under the Americans with Disabilities Act or similar law, or you require religious accommodation, and you wish to discuss potential accommodations related to applying for employment at our company, please contact recruiting@arcaea.com.
Arcaea participates in E‑verify to determine employment eligibility.
Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.
#J-18808-Ljbffr