Marketing & Social Media Coordinator (Part Time/Days)
Cazenovia Recovery, Buffalo, New York, United States, 14266
Description
The Marketing & Social Media Coordinator supports Caz Recovery’s mission by managing and growing the organization’s marketing, web, and social media presences by amplifying stories of recovery, promoting employer brand initiatives, and supporting recruitment and community engagement efforts. This role is responsible for creating engaging, mission-aligned content, capturing photos and videos at events, and collaborating amongst departments to promote Caz as an employer of choice and high quality service provider.
Essential Duties and Responsibilities
Manages, maintains, and creates content for the agency’s website.
Manages and maintains Caz Recovery’s social media platforms and email lists, including but not limited to Facebook, LinkedIn, Twitter / X, and Mailchimp.
Determines what social media platforms may be a good fit for the agency and creates and manages new profiles after review and discussion with the VP of Strategy and Development.
Creates, schedules, and publishes engaging content on the web and social media aligned with Caz Recovery’s mission, values and branding guidelines.
Develops content that highlights stories of recovery, wellness initiatives, staff achievements, events, and organizational milestones.
Monitors social media channels for comments, messages, and engagement, responding appropriately and escalating concerns when necessary.
Tracks basic social media analytics and provides insights and recommendations for growth and engagement.
Promotes Glassdoor/Indeed reviews by encouraging staff members to share their experiences working at Caz, in collaboration with HR
Attends job fairs with HR Department to assist with social media coverage, live posting, photography, and employer branding efforts.
Captures and shares behind the scenes content that highlights workplace culture and staff engagement.
Assists with planning organizational events, including wellness events, job fairs, community outreach, and staff activities, and takes high-quality photos and short videos at these events.
Organizes, edits, and maintains a digital library of photos and videos for ongoing and future use
Ensures all media content complies with confidentiality, consent, and HIPAA-related guidelines when applicable and obtains and files signed photo releases when necessary.
Collaborates with HR, Executive, Leadership and program staff to identify content opportunities and ensure accurate messaging.
Maintains consistent tone, messaging, and visual branding across all platforms.
Stays current on social media trends, tools, and best practices relevant to nonprofit, healthcare, and recovery-focused organizations.
Assists with drafting captions, basic graphics, flyers, and promotional materials as needed.
Supports special projects related to communications, marketing, and community engagement.
Collaborates with the VP of Development and Strategy on implementing the agency’s marketing plans and strategies.
Serves on agency committees as requested.
Carries out additional duties essential to the above-stated responsibilities as assigned.
Is mindful of and integrates Trauma-Informed Care and its five principles in all duties and interactions with fellow staff, residents, and external partners.
Maintains compliance with all required rules and regulations including Federal Confidentiality (42 CFR, Part 2), HIPAA, Medicaid and/or HUD, and any others.
Regular attendance at work location.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Other duties may be assigned.
Requirements
Associate’s or Bachelor’s degree in Communications, Marketing, Public Relations, or a related field, or equivalent experience.
Experience in healthcare, non‑profit, human services, or recovery‑related settings preferred
Basic graphic design, photography, or video editing skills (e.g., Canva, Adobe tools, or similar).
Valid NYS Driver’s License and reliable automobile.
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Essential Duties and Responsibilities
Manages, maintains, and creates content for the agency’s website.
Manages and maintains Caz Recovery’s social media platforms and email lists, including but not limited to Facebook, LinkedIn, Twitter / X, and Mailchimp.
Determines what social media platforms may be a good fit for the agency and creates and manages new profiles after review and discussion with the VP of Strategy and Development.
Creates, schedules, and publishes engaging content on the web and social media aligned with Caz Recovery’s mission, values and branding guidelines.
Develops content that highlights stories of recovery, wellness initiatives, staff achievements, events, and organizational milestones.
Monitors social media channels for comments, messages, and engagement, responding appropriately and escalating concerns when necessary.
Tracks basic social media analytics and provides insights and recommendations for growth and engagement.
Promotes Glassdoor/Indeed reviews by encouraging staff members to share their experiences working at Caz, in collaboration with HR
Attends job fairs with HR Department to assist with social media coverage, live posting, photography, and employer branding efforts.
Captures and shares behind the scenes content that highlights workplace culture and staff engagement.
Assists with planning organizational events, including wellness events, job fairs, community outreach, and staff activities, and takes high-quality photos and short videos at these events.
Organizes, edits, and maintains a digital library of photos and videos for ongoing and future use
Ensures all media content complies with confidentiality, consent, and HIPAA-related guidelines when applicable and obtains and files signed photo releases when necessary.
Collaborates with HR, Executive, Leadership and program staff to identify content opportunities and ensure accurate messaging.
Maintains consistent tone, messaging, and visual branding across all platforms.
Stays current on social media trends, tools, and best practices relevant to nonprofit, healthcare, and recovery-focused organizations.
Assists with drafting captions, basic graphics, flyers, and promotional materials as needed.
Supports special projects related to communications, marketing, and community engagement.
Collaborates with the VP of Development and Strategy on implementing the agency’s marketing plans and strategies.
Serves on agency committees as requested.
Carries out additional duties essential to the above-stated responsibilities as assigned.
Is mindful of and integrates Trauma-Informed Care and its five principles in all duties and interactions with fellow staff, residents, and external partners.
Maintains compliance with all required rules and regulations including Federal Confidentiality (42 CFR, Part 2), HIPAA, Medicaid and/or HUD, and any others.
Regular attendance at work location.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Other duties may be assigned.
Requirements
Associate’s or Bachelor’s degree in Communications, Marketing, Public Relations, or a related field, or equivalent experience.
Experience in healthcare, non‑profit, human services, or recovery‑related settings preferred
Basic graphic design, photography, or video editing skills (e.g., Canva, Adobe tools, or similar).
Valid NYS Driver’s License and reliable automobile.
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