General Information
Country: USA
State: Michigan
City: Grand Rapids
Office Location: 1101 - 1111 44th Street - - - - -
Date posted: 09-Feb-2026
Business Function: Communications
Position Type: Full-Time/Regular
Description Are you someone who loves shaping endtoend digital experiences and translating data into meaningful impact? Do you thrive when leading crossfunctional partners, orchestrating complex digital ecosystems, and strengthening brand reputation through thoughtful strategy?
Helping You Thrive By:
Offering competitive wages and benefits that support your life both in and out of work
Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control
Creating continuous learning opportunities to help you grow and upskill
Fostering a culture of inclusion where employees feel seen, heard and valued - and living it out every day
Empowering you to make a meaningful impact on people and the planet through your work and Steelcase's ongoing commitment
You'll Support Meaningful Work By: Strategy + Orchestration
Leading fullfunnel digital marketing strategy across paid, owned, and earned channels to strengthen brand preference and drive outcomes
Designing and orchestrating connected B2B buyer journeys that support discovery, validation, and decisionmaking
Aligning crossfunctional partners to ensure consistent messaging, smooth handoffs, and shared success measures
Integrating PR and earned media strategy into digital programs to enhance brand authority and narrative consistency
Channel Execution + Performance
Managing paid advertising programs, including budgeting, targeting, experimentation, and optimization
Owning CRM and lifecycle marketing strategy, including segmentation, nurture design, and database health
Improving leadgeneration systems through clear definitions, conversionpath enhancements, and strong routing and reporting practices
Guiding social media strategy and governance, ensuring platformnative storytelling and performancedriven optimization
Minimum Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
5-10+ years of progressive experience in digital marketing, including paid media and CRM/lifecycle ownership
Experience driving leadgeneration programs and improving conversion journeys
2+ years managing people and/or leading agency partners
Comfortable working primarily in office in Grand Rapids or Chicago, with periodic travel
Qualified applicants must be authorized to work in the United States on a fulltime basis. Steelcase will not provide support for or sponsor work authorization and/or visas for this role.
Desired Skills & Experience
B2B experience strongly preferred; channelpartner exposure is a plus
Designing optimized B2B buyer journeys
Applying performancemarketing and testing best practices
Leading CRM/lifecycle programs
Improving lead quality through disciplined lead management
Using analytics tools (e.g., GA4) to guide decisions
Running effective social media strategies
Integrating earned media into digital programs
Collaborating across marketing, sales, creative, and channel teams
Doing better for people and planet Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.
Why People Choose to Work with Us At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.
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State: Michigan
City: Grand Rapids
Office Location: 1101 - 1111 44th Street - - - - -
Date posted: 09-Feb-2026
Business Function: Communications
Position Type: Full-Time/Regular
Description Are you someone who loves shaping endtoend digital experiences and translating data into meaningful impact? Do you thrive when leading crossfunctional partners, orchestrating complex digital ecosystems, and strengthening brand reputation through thoughtful strategy?
Helping You Thrive By:
Offering competitive wages and benefits that support your life both in and out of work
Providing a flexible hybrid work schedule, meaning we expect the office to be your primary place of work, balanced with choice and control
Creating continuous learning opportunities to help you grow and upskill
Fostering a culture of inclusion where employees feel seen, heard and valued - and living it out every day
Empowering you to make a meaningful impact on people and the planet through your work and Steelcase's ongoing commitment
You'll Support Meaningful Work By: Strategy + Orchestration
Leading fullfunnel digital marketing strategy across paid, owned, and earned channels to strengthen brand preference and drive outcomes
Designing and orchestrating connected B2B buyer journeys that support discovery, validation, and decisionmaking
Aligning crossfunctional partners to ensure consistent messaging, smooth handoffs, and shared success measures
Integrating PR and earned media strategy into digital programs to enhance brand authority and narrative consistency
Channel Execution + Performance
Managing paid advertising programs, including budgeting, targeting, experimentation, and optimization
Owning CRM and lifecycle marketing strategy, including segmentation, nurture design, and database health
Improving leadgeneration systems through clear definitions, conversionpath enhancements, and strong routing and reporting practices
Guiding social media strategy and governance, ensuring platformnative storytelling and performancedriven optimization
Minimum Qualifications
Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
5-10+ years of progressive experience in digital marketing, including paid media and CRM/lifecycle ownership
Experience driving leadgeneration programs and improving conversion journeys
2+ years managing people and/or leading agency partners
Comfortable working primarily in office in Grand Rapids or Chicago, with periodic travel
Qualified applicants must be authorized to work in the United States on a fulltime basis. Steelcase will not provide support for or sponsor work authorization and/or visas for this role.
Desired Skills & Experience
B2B experience strongly preferred; channelpartner exposure is a plus
Designing optimized B2B buyer journeys
Applying performancemarketing and testing best practices
Leading CRM/lifecycle programs
Improving lead quality through disciplined lead management
Using analytics tools (e.g., GA4) to guide decisions
Running effective social media strategies
Integrating earned media into digital programs
Collaborating across marketing, sales, creative, and channel teams
Doing better for people and planet Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens.
Why People Choose to Work with Us At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities.
Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com.
#J-18808-Ljbffr