Digital Marketing Manager | Matter Local
Matter Communications, Boston, Massachusetts, us, 02298
Boston, MA or Newburyport, MA – Full Time
(In office Mon–Thurs, Fri – Remote)
Matter Local is looking for a Digital Marketing Manager to lead digital marketing execution for our Matter Local group while helping design a more AI-forward, efficient, and scalable approach to delivering results. This role operates with a high degree of autonomy under the direction of a Sr. Manager.
The Digital Marketing Manager is responsible for owning and leading day‑to‑day digital marketing programs for a portfolio of Matter Local clients. This includes guiding clients toward meaningful outcomes — such as increased awareness, engagement, and lead generation — while ensuring execution is efficient, consistent, and measurable.
A critical part of this role is helping Matter Local evolve how the work gets done by designing and implementing AI workflows and automated systems that improve speed, quality, and scalability. This is not a strategy-only role; it is hands‑on, outcome‑oriented, and focused on building smarter ways to execute.
You’ll receive strategic direction from a Sr. Manager, but you’ll be expected to independently lead programs, make decisions, and continuously improve workflows.
What You’ll Do
Serve as the primary day‑to‑day marketing lead for Matter Local clients, guiding them toward outcomes such as brand awareness, engagement, and lead generation
Translate client goals and high‑level strategy into clear, executable marketing plans
Proactively identify opportunities to improve performance and recommend adjustments across channels
Help clients understand what’s working, what’s not, and what to do next through clear communication and reporting
Execute Results Focused Marketing Campaigns
Independently manage and execute digital marketing programs across organic social, email, CRM, web, and local marketing channels
Own timelines, priorities, and coordination across multiple workstreams
Execute confidently with minimal oversight, escalating issues or decisions when appropriate
Organic Social & Community Engagement
Lead organic social programs across platforms including Instagram, LinkedIn, Facebook, and X/Twitter
Adapt brand messaging into effective, platform‑specific content that supports awareness and engagement goals
Oversee light community management and engagement strategy
Monitor performance and optimize content based on results
Email Marketing, CRM & Local Marketing
Build, launch, and optimize email marketing campaigns and automation workflows using HubSpot or similar platforms
Manage list segmentation, basic CRM reporting, and performance analysis
Support local marketing efforts including paid and organic search, paid social, and local events, as needed
Website & Foundational Brand Support
Partner with creative teams to support foundational brand and website initiatives
Manage content updates, page builds, and ongoing site maintenance using platforms such as Wix and Squarespace
Ensure digital touchpoints support marketing goals and remain current and effective
AI‑Forward Systems & Process Design
Design and implement AI‑assisted workflows for content development, campaign setup, reporting, research, and optimization
Identify opportunities to reduce manual effort and increase consistency through automation and smarter tooling
Develop templates, prompts, and repeatable processes that improve efficiency across accounts
Document workflows and best practices to support scalability within Matter Local
Reporting, Optimization & Insights
Own performance reporting across channels, translating data into clear insights and recommendations
Conduct competitive and audience research to inform smarter execution
Identify patterns and learnings that can be applied across multiple clients
Cross‑Functional Collaboration
Work closely with account, creative, social, and strategy teams to deliver high‑quality, efficient programs
Serve as a reliable execution leader within Matter Local, helping elevate both the work and the process behind it
Qualifications
4–6+ years of experience in digital marketing with hands‑on ownership of multi‑channel programs
Practical experience using AI tools for content creation, research, reporting, or workflow optimization. AI experience setting up processes within the marketing space
Proven ability to lead client work autonomously while working within strategic direction
Strong experience in organic social execution, performance analysis, and optimization
Experience building and managing email campaigns and automation workflows in HubSpot or similar CRM platforms
Working knowledge of website platforms such as Wix, Squarespace, or WordPress
Comfort with analytics and reporting tools (Google Analytics, CRM reporting, social analytics)
Highly organized, detail‑oriented, and comfortable managing multiple clients and priorities
Strong communicator who can confidently guide clients and make recommendations
Entrepreneurial mindset and comfort supporting lean, growing businesses
Ability to work from Matter’s Newburyport office or split time between Newburyport and Boston
Compensation The salary for this role is $85,000-95,000 based on experience.
Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E‑Verify program.
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(In office Mon–Thurs, Fri – Remote)
Matter Local is looking for a Digital Marketing Manager to lead digital marketing execution for our Matter Local group while helping design a more AI-forward, efficient, and scalable approach to delivering results. This role operates with a high degree of autonomy under the direction of a Sr. Manager.
The Digital Marketing Manager is responsible for owning and leading day‑to‑day digital marketing programs for a portfolio of Matter Local clients. This includes guiding clients toward meaningful outcomes — such as increased awareness, engagement, and lead generation — while ensuring execution is efficient, consistent, and measurable.
A critical part of this role is helping Matter Local evolve how the work gets done by designing and implementing AI workflows and automated systems that improve speed, quality, and scalability. This is not a strategy-only role; it is hands‑on, outcome‑oriented, and focused on building smarter ways to execute.
You’ll receive strategic direction from a Sr. Manager, but you’ll be expected to independently lead programs, make decisions, and continuously improve workflows.
What You’ll Do
Serve as the primary day‑to‑day marketing lead for Matter Local clients, guiding them toward outcomes such as brand awareness, engagement, and lead generation
Translate client goals and high‑level strategy into clear, executable marketing plans
Proactively identify opportunities to improve performance and recommend adjustments across channels
Help clients understand what’s working, what’s not, and what to do next through clear communication and reporting
Execute Results Focused Marketing Campaigns
Independently manage and execute digital marketing programs across organic social, email, CRM, web, and local marketing channels
Own timelines, priorities, and coordination across multiple workstreams
Execute confidently with minimal oversight, escalating issues or decisions when appropriate
Organic Social & Community Engagement
Lead organic social programs across platforms including Instagram, LinkedIn, Facebook, and X/Twitter
Adapt brand messaging into effective, platform‑specific content that supports awareness and engagement goals
Oversee light community management and engagement strategy
Monitor performance and optimize content based on results
Email Marketing, CRM & Local Marketing
Build, launch, and optimize email marketing campaigns and automation workflows using HubSpot or similar platforms
Manage list segmentation, basic CRM reporting, and performance analysis
Support local marketing efforts including paid and organic search, paid social, and local events, as needed
Website & Foundational Brand Support
Partner with creative teams to support foundational brand and website initiatives
Manage content updates, page builds, and ongoing site maintenance using platforms such as Wix and Squarespace
Ensure digital touchpoints support marketing goals and remain current and effective
AI‑Forward Systems & Process Design
Design and implement AI‑assisted workflows for content development, campaign setup, reporting, research, and optimization
Identify opportunities to reduce manual effort and increase consistency through automation and smarter tooling
Develop templates, prompts, and repeatable processes that improve efficiency across accounts
Document workflows and best practices to support scalability within Matter Local
Reporting, Optimization & Insights
Own performance reporting across channels, translating data into clear insights and recommendations
Conduct competitive and audience research to inform smarter execution
Identify patterns and learnings that can be applied across multiple clients
Cross‑Functional Collaboration
Work closely with account, creative, social, and strategy teams to deliver high‑quality, efficient programs
Serve as a reliable execution leader within Matter Local, helping elevate both the work and the process behind it
Qualifications
4–6+ years of experience in digital marketing with hands‑on ownership of multi‑channel programs
Practical experience using AI tools for content creation, research, reporting, or workflow optimization. AI experience setting up processes within the marketing space
Proven ability to lead client work autonomously while working within strategic direction
Strong experience in organic social execution, performance analysis, and optimization
Experience building and managing email campaigns and automation workflows in HubSpot or similar CRM platforms
Working knowledge of website platforms such as Wix, Squarespace, or WordPress
Comfort with analytics and reporting tools (Google Analytics, CRM reporting, social analytics)
Highly organized, detail‑oriented, and comfortable managing multiple clients and priorities
Strong communicator who can confidently guide clients and make recommendations
Entrepreneurial mindset and comfort supporting lean, growing businesses
Ability to work from Matter’s Newburyport office or split time between Newburyport and Boston
Compensation The salary for this role is $85,000-95,000 based on experience.
Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E‑Verify program.
#J-18808-Ljbffr