ZipHQ, Inc. is hiring: Demand Generation Marketing Manager (San Francisco) in Sa

The simple task of buying software, services, or tools at work has become hopelessly complicated at even the most innovative companies in the world. Today, enterprises spend $120T+ per year globally (>30 times larger than annual consumer e-commerce spend) and rely on vendors more than ever before to run their businesses.

Our cofounders started Zip in 2020 to address this seemingly intractable problem with a purpose-built procurement platform that provides a simple, consumer-grade user experience. Within the last 4 years, Zip has created a new category and developed the leading solution in this $50B+ TAM space. Today, the worlds leading companies like OpenAI, Snowflake, Anthropic, Coinbase, and Prudential rely on Zip to manage billions of dollars in spend.

We have a world-class team coming from category-defining companies like Airbnb, Meta, Stripe, Salesforce, Apple, and Google. With a $2.2 billion valuation and $370 million in funding from Y Combinator, Tiger Global, BOND, DST Global, and CRV, were focused on developing cuttingedge technology, expanding into new global markets, andabove alldriving incredible value for our customers. Join us!

Your Role

Zip is looking for an Demand Generation Marketing Manager to join our growing Corporate Marketing Organization.

In this role, you will be the engine responsible for the endtoend planning, flawless execution, and optimization of a high volume of thirdparty sponsored events. This includes everything from largescale tradeshows with compelling booth activation to smaller, highvalue 1:1 executive meeting programs.

You will work closely with crossfunctional teams to create compelling activations, thought leadership, and awareness to promote our campaigns effectively. The ideal candidate is a metricdriven, disciplined professional who can bring a creative vision while leveraging meticulous attention to detail and excellent project management to ensure every initiative delivers the best possible ROI and pipeline contribution.

You Will

• Supporting the planning, execution, and optimization of thirdparty sponsored events to drive engagement, generate leads, and enhance our brand presence.
• Maintain project deliverables and timelines project management tools/planning, demonstrating hyperfocused attention to detail to ensure flawless execution across numerous concurrent events.
• Own all event logistics and production, including vendor negotiation and management, contract review, budget adherence, and onsite execution.
• Work with sales teams to identify best sales attendance, select contacts for onsite meetings, and run preevent knowbeforeyougo meetings.
• Develop and execute multichannel promotional campaigns (email, social media, website) to maximize attendance and engagement.
• Partner with Brand, Corporate, and Product Marketing to develop creative and engaging booth activations, customer stories, messaging, and event experiences that bring our brand story to life and ensure a highquality attendee experience.
• Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre and postcampaign activation.
• Establish a centralized event reporting system, utilizing CRM and data reporting tools (e.g., Salesforce) to rigorously track event performance metricsincluding MQLtoSQL conversion, costperlead (CPL), and pipeline influencedto determine and prove event ROI.
• Create postevent followup strategies to nurture leads and convert attendees into customers via Marketo (marketing) and outreach (sales messaging).
• Provide support to the broader Field Marketing team as needed, leveraging event expertise to assist with regional or hosted event logistics.

Qualifications

• 4+ years experience in event marketing.
• Proven experience in endtoend event execution, specifically managing highvolume sponsored event programs including major trade shows and targeted 1:1 meeting programs.
• Exceptional attention to detail and organizational skills; the ability to manage complex logistics for multiple projects simultaneously in a fastpaced environment.
• A metricdriven mindset with proven experience in analyzing event performance (CPL, ROI, pipeline attribution) and making databacked strategic recommendations.
• Demonstrated financial discipline, including budget ownership and skilled negotiation with vendors and venues.
• A creative with a passion for experiential activations and audience engagement.
• Excellent written and verbal communication skills - including copywriting.
• Experience in event management (third party, sponsored trade shows and events); preferably at a B2B company.

Nice to Haves

• Experience in project management software, event marketing or management, and sales management tools: Asana, Salesforce, Marketo, webinar platforms, etc.

The salary range for this role is $118,00 - $130,000. The salary for this position is determined based on a variety of jobrelated factors that may include location, relevant experience, education, or particular skills and expertise.

Perks & Benefits

At Zip, were committed to providing our employees with everything they need to do their best work.

• 📈 Startup equity
• 🦷 Full health, vision & dental coverage
• 🍽 Catered lunches & dinners for SF employees
• 🚍 Commuter benefit
• 🚠 Team building events & happy hours
• 🌴 Flexible PTO
• 💻 Apple equipment plus home office budget
• 💸 401k plan

We're looking to hire Zipsters and that means hiring people who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn't exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong. We look forward to hearing from you!

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