Senior Director - Product & Growth Marketing (San Diego) Job at Confidential in

Who Are We

We are on a mission to revolutionize B2B payments. Were a wellfunded, earlystage startup operating in stealth mode, building cuttingedge solutions that will transform the way businesses move money. If youre excited about tackling big problems from the ground up, we want to hear from you.

About The Role

As we grow, we are looking for a Senior Director Product & Growth Marketing to join our Sales & Marketing team to drive product marketing and demand for us. This is a rare opportunity to architect the full gotomarket motion of a fintech platform at an inflection point reporting directly to the Chief Sales Officer.

You will own our integrated marketing engine across Product Marketing and Demand Generationfrom positioning to multichannel campaigns that drive qualified pipeline and accelerate deals. Youll craft the product narrative, orchestrate our product launches, and scale systematic growth programs that deliver predictable outcomes across the customer value journey.

Key Responsibilities

• Define and implement our integrated marketing strategy from brand to product marketing to demandgen aligned to our business objectives.
• Execute on first 12month priorities to craft our core value position, messaging, highvalue content assets and website that resonates with our ideal customer profile as well as building up initial demand with the overall ambition to drive $5m of pipeline in year 1.
• Own the marketing budget and performance framework; allocate spend to maximize return and pipeline impact.
• Run demand programs, including events and continuously optimize through data.
• Handson execution, including product collaterals, external communication and website.

Required Qualifications

• 7+ years in B2B marketing with a track record for product marketing and demandgeneration.
• Deep expertise in demandgeneration tactics, performance marketing, lifecycle/ABM, and funnel analytics.
• Proven ability to craft executivelevel product narratives.
• Strong written and verbal communication skills, with the ability to work effectively in a fastpaced, crossfunctional environment.

Preferred Qualifications

• Indepth knowledge in commercial payments.
• Proven track record of operating in a startup environment where you both design strategy and execute operational tasks with a cando mindset, taking ownership of projects from concept to completion and willingly handling both highlevel and daytoday activities.
• Can set up and optimize simple funnels with minimal tools.

Why Join?

• Growth Trajectory: Take ownership in designing the marketing operating system with a clear path to be the future Head of Marketing as we scale.
• CuttingEdge Work: Contribute to innovative solutions that transform B2B payments and drive impact using modern tools and approaches.
• EndtoEnd Impact: Take ownership of product marketing and demandgeneration to reach our ambitious growth targets.
• EarlyStage Growth: Help define our foundations and culture while advancing your career in a dynamic, wellfunded startup.
• Learning & Development: Build expertise in fintech, compliance, customer experience, and scalable business operations.
• Team Culture: Join a collaborative, diverse team that values curiosity, continuous growth, and healthy worklife balance.

We're building transformative technology in payments and looking for curious, driven people to join us. Whether or not you meet every qualification, what matters most is your initiative, willingness to grow, and passion for building secure, performant, and userfriendly web applications.

We embrace AI as a powerful tool for innovation and welcome team members eager to leverage it in their work. As an equal opportunity employer, were committed to diversity, inclusion, and creating an environment where everyone can thrive.

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