Associate Director, Social Media Strategist
We are seeking a seasoned
Associate Director, Social Media Strategist
to lead social strategy across a portfolio of high-profile pharmaceutical brands. This freelance role will drive end-to-end social media strategy in complex therapeutic categories including
Respiratory, Immunology, Oncology, and Rare Kidney/Metabolic Diseases . You will partner closely with clients and internal teams to develop insight-driven social programs, steward brand presence across key platforms, and ensure all work is aligned with regulatory requirements and best practices in pharma marketing. Freelance, full-time hours (40 hours/week). Initial 3-month assignment, potential for extension Remote candidates will be considered; hybrid availability preferred for talent in the NYC area. Rate $50-55/hr (DOE) Key Responsibilities
Lead the social media strategy for multiple pharma brands in Respiratory, Immunology, Oncology, and Rare Kidney/Metabolic Diseases. Develop channel-specific strategies and content approaches for
Facebook, Instagram, YouTube, TikTok, Reddit, and LinkedIn . Act as a strategic partner to clients, confidently presenting recommendations, rationale, and performance insights. Translate brand, audience, and competitive insights into social-first ideas, content themes, and campaign frameworks. Collaborate with creative, account, medical/legal/regulatory, and analytics teams to bring social strategies to life and ensure compliant execution. Guide always-on and campaign social initiatives, including paid/organic mix, community engagement approach (as applicable), and optimization recommendations. Monitor performance and provide strategic recommendations to refine content, messaging, and channel mix over time. Stay current on platform updates, social trends, and best practices in healthcare and pharma social media; proactively share implications and opportunities. Required Experience & Skills
Senior-level experience in pharma social media is required. Demonstrated ability to lead social media strategy for complex therapeutic categories and highly regulated brands. Deep familiarity with how to leverage Facebook, Instagram, YouTube, TikTok, Reddit, and LinkedIn for branded and unbranded pharma initiatives. Comfort navigating medical/legal/regulatory considerations and partnering with cross-functional teams in a healthcare agency environment. Strong client-facing skills, including presenting, defending, and refining strategic recommendations. Proven track record of using data and insights to inform strategy and optimize social programs. Ability to manage multiple workstreams and stakeholders in a fast-paced agency setting. If you qualify please apply with your most recent resume. Accepted file types: doc, docx, pdf, txt, Max. file size: 10 MB.
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We are seeking a seasoned
Associate Director, Social Media Strategist
to lead social strategy across a portfolio of high-profile pharmaceutical brands. This freelance role will drive end-to-end social media strategy in complex therapeutic categories including
Respiratory, Immunology, Oncology, and Rare Kidney/Metabolic Diseases . You will partner closely with clients and internal teams to develop insight-driven social programs, steward brand presence across key platforms, and ensure all work is aligned with regulatory requirements and best practices in pharma marketing. Freelance, full-time hours (40 hours/week). Initial 3-month assignment, potential for extension Remote candidates will be considered; hybrid availability preferred for talent in the NYC area. Rate $50-55/hr (DOE) Key Responsibilities
Lead the social media strategy for multiple pharma brands in Respiratory, Immunology, Oncology, and Rare Kidney/Metabolic Diseases. Develop channel-specific strategies and content approaches for
Facebook, Instagram, YouTube, TikTok, Reddit, and LinkedIn . Act as a strategic partner to clients, confidently presenting recommendations, rationale, and performance insights. Translate brand, audience, and competitive insights into social-first ideas, content themes, and campaign frameworks. Collaborate with creative, account, medical/legal/regulatory, and analytics teams to bring social strategies to life and ensure compliant execution. Guide always-on and campaign social initiatives, including paid/organic mix, community engagement approach (as applicable), and optimization recommendations. Monitor performance and provide strategic recommendations to refine content, messaging, and channel mix over time. Stay current on platform updates, social trends, and best practices in healthcare and pharma social media; proactively share implications and opportunities. Required Experience & Skills
Senior-level experience in pharma social media is required. Demonstrated ability to lead social media strategy for complex therapeutic categories and highly regulated brands. Deep familiarity with how to leverage Facebook, Instagram, YouTube, TikTok, Reddit, and LinkedIn for branded and unbranded pharma initiatives. Comfort navigating medical/legal/regulatory considerations and partnering with cross-functional teams in a healthcare agency environment. Strong client-facing skills, including presenting, defending, and refining strategic recommendations. Proven track record of using data and insights to inform strategy and optimize social programs. Ability to manage multiple workstreams and stakeholders in a fast-paced agency setting. If you qualify please apply with your most recent resume. Accepted file types: doc, docx, pdf, txt, Max. file size: 10 MB.
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