Freelance Brand Engagement Manager
WorkGenius Group, El Segundo, California, United States, 90245
Title: Freelance Brand Engagement Manager
Industry: Beauty & Cosmetics
Location: El Segundo, CA
Duration: 10 months, starting ASAP
Responsibilities
Identify brands CMI needs, design creative and adapted testing plans & methodologies for brand and portfolio building, manage testing budget.
Execute & activate the agreed research plan: agency proposition, hot debrief/workshop, global analysis/connecting dots into action‑oriented recommendations.
Transform data & insights into concrete strategic actions partnering with the brand teams.
Feed consumer centricity for multidisciplinary brand teams by sharing consumer insights and business intelligence expertise, selecting key consumer insight topics based on brand strategy.
Develop and build strong relationships with brand team, becoming a key strategic partner for brand and portfolio development.
Requirements
Bachelor’s Degree required, with concentration in market research, psychology, sociology, or marketing.
6‑7 years of experience in consumer research / consumer insights.
Experience in the luxury industry (beauty, clothing, travel…) and its codes and expressions.
Experience across an array of strategic qualitative and quantitative research methodologies: brand DNA, segmentation, positioning, product testing, ad testing, tracking studies.
Strong verbal and written communication skills; ability to structure and deliver succinct and concise presentations.
Skills
brand management
consumer insights
market research
strategic planning
project management
luxury industry
data analysis
qualitative research
quantitative research
communication skills
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
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Industry: Beauty & Cosmetics
Location: El Segundo, CA
Duration: 10 months, starting ASAP
Responsibilities
Identify brands CMI needs, design creative and adapted testing plans & methodologies for brand and portfolio building, manage testing budget.
Execute & activate the agreed research plan: agency proposition, hot debrief/workshop, global analysis/connecting dots into action‑oriented recommendations.
Transform data & insights into concrete strategic actions partnering with the brand teams.
Feed consumer centricity for multidisciplinary brand teams by sharing consumer insights and business intelligence expertise, selecting key consumer insight topics based on brand strategy.
Develop and build strong relationships with brand team, becoming a key strategic partner for brand and portfolio development.
Requirements
Bachelor’s Degree required, with concentration in market research, psychology, sociology, or marketing.
6‑7 years of experience in consumer research / consumer insights.
Experience in the luxury industry (beauty, clothing, travel…) and its codes and expressions.
Experience across an array of strategic qualitative and quantitative research methodologies: brand DNA, segmentation, positioning, product testing, ad testing, tracking studies.
Strong verbal and written communication skills; ability to structure and deliver succinct and concise presentations.
Skills
brand management
consumer insights
market research
strategic planning
project management
luxury industry
data analysis
qualitative research
quantitative research
communication skills
Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.
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