Brand Activation Manager
Job Locations: Gulf Shores, AL, 36542, US.
Summary Market Manager
The Market Manager position is a fast-paced position responsible for staffing, training, and motivating part-time Adult Beverage Brand Ambassadors to drive execution through one-to-one consumer engagement occasions for an assigned market. This position is responsible for the final interviewing and hiring of the BA team, managing all aspects of their training and development, as well as ensuring completion of all reports/deliverables, and overall performance to the goals and metrics of the program. Focus is on building client relationships and driving measurable activation results through outstanding activation execution.
Job Will Remain Open Until Filled
Responsibilities Team Management
Manages all aspects of Brand Ambassador team including recruitment, training, weekly event execution, and reporting
Ensures Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
Regularly travel in market for purpose of, but not limited to; BA development, activation audits and performance reviews
Overall performance management of Brand Ambassadors providing direction, guidance, and support where necessary
Develop employees for career advancement and succession planning
Field Operations Management
Drive professional and value-oriented relationships with key wholesaler/client field management teams to drive positive relationships
Use reports and presentations to highlight success and/or improvement areas relative to program execution – performance vs. performance objectives, competitive intelligence, key market initiatives, wins, losses, opportunities, and challenges
Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions
Conduct weekly conference calls with DM to communicate program updates and strategic priorities
Manage budget for assigned geographic area to maximize revenue and profit and lower workman’s compensation claims by enforcing a safe work environment
Additional responsibilities as assigned by one's supervisor or other manager related to the position/department
Client Relationship
Drive professional and value-oriented relationships with key wholesaler/client field management teams to drive positive relationships. Maintains consistency and highly visible presence in designated accounts within assigned territory.
Teamwork/Dynamics
Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions. Efficient tactical support on BA process, day to day business needs, and administrative support.
Communicate daily/weekly with BAs through WhatsApp. Conduct weekly conference calls with local team to communicate program updates and strategic priorities.
Supervisory Responsibilities Direct Reports Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources.
Indirect Reports May delegate work of others and provide guidance, direction and mentoring to indirect reports.
Travel and/or Driving Requirements
Travel and Driving are essential duties and function of this job
Travel up to 50%
Qualifications Education Level: (Required): Bachelor's Degree
Field of Study/Area of Experience – 2-4 years of experience
Preferred Experience
Experience in the alcohol or beverage industry
Experience working in an agency, retail, CPG or CE environment
Skills, Knowledge and Abilities
Team player; works collaboratively with others.
Able to work in a fast-paced, results-driven environment.
Able to be nimble in ambiguity; be open to change; embrace innovative ideas.
Able to communicate effectively through various methods while appropriately tailoring the message to the audience.
Ability to work independently while managing multiple tasks and deadlines.
Proven success in the execution and evaluation of sampling programs.
Experience with recruiting, interviewing, and training Brand Ambassadors.
Experience in creating weekly schedules with specific parameters for execution.
Experience with approving team events, recaps, and payroll systems.
Environmental & Physical Requirements Office / Sedentary Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.
Additional Information Regarding Job Duties and Job Descriptions Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job positions, or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Important Information The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of associates so classified.
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.
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Summary Market Manager
The Market Manager position is a fast-paced position responsible for staffing, training, and motivating part-time Adult Beverage Brand Ambassadors to drive execution through one-to-one consumer engagement occasions for an assigned market. This position is responsible for the final interviewing and hiring of the BA team, managing all aspects of their training and development, as well as ensuring completion of all reports/deliverables, and overall performance to the goals and metrics of the program. Focus is on building client relationships and driving measurable activation results through outstanding activation execution.
Job Will Remain Open Until Filled
Responsibilities Team Management
Manages all aspects of Brand Ambassador team including recruitment, training, weekly event execution, and reporting
Ensures Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
Regularly travel in market for purpose of, but not limited to; BA development, activation audits and performance reviews
Overall performance management of Brand Ambassadors providing direction, guidance, and support where necessary
Develop employees for career advancement and succession planning
Field Operations Management
Drive professional and value-oriented relationships with key wholesaler/client field management teams to drive positive relationships
Use reports and presentations to highlight success and/or improvement areas relative to program execution – performance vs. performance objectives, competitive intelligence, key market initiatives, wins, losses, opportunities, and challenges
Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions
Conduct weekly conference calls with DM to communicate program updates and strategic priorities
Manage budget for assigned geographic area to maximize revenue and profit and lower workman’s compensation claims by enforcing a safe work environment
Additional responsibilities as assigned by one's supervisor or other manager related to the position/department
Client Relationship
Drive professional and value-oriented relationships with key wholesaler/client field management teams to drive positive relationships. Maintains consistency and highly visible presence in designated accounts within assigned territory.
Teamwork/Dynamics
Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution/revisions. Efficient tactical support on BA process, day to day business needs, and administrative support.
Communicate daily/weekly with BAs through WhatsApp. Conduct weekly conference calls with local team to communicate program updates and strategic priorities.
Supervisory Responsibilities Direct Reports Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources.
Indirect Reports May delegate work of others and provide guidance, direction and mentoring to indirect reports.
Travel and/or Driving Requirements
Travel and Driving are essential duties and function of this job
Travel up to 50%
Qualifications Education Level: (Required): Bachelor's Degree
Field of Study/Area of Experience – 2-4 years of experience
Preferred Experience
Experience in the alcohol or beverage industry
Experience working in an agency, retail, CPG or CE environment
Skills, Knowledge and Abilities
Team player; works collaboratively with others.
Able to work in a fast-paced, results-driven environment.
Able to be nimble in ambiguity; be open to change; embrace innovative ideas.
Able to communicate effectively through various methods while appropriately tailoring the message to the audience.
Ability to work independently while managing multiple tasks and deadlines.
Proven success in the execution and evaluation of sampling programs.
Experience with recruiting, interviewing, and training Brand Ambassadors.
Experience in creating weekly schedules with specific parameters for execution.
Experience with approving team events, recaps, and payroll systems.
Environmental & Physical Requirements Office / Sedentary Requirements: Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.
Additional Information Regarding Job Duties and Job Descriptions Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job positions, or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Important Information The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of associates so classified.
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by law.
CONNECT TO YOUR CAREER Not ready to apply? Connect with us for general consideration.
#J-18808-Ljbffr