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Job Title:
Lead Generation Specialist
Country:
Brazil Location:
Home-based
BSI’s Assurance division is hiring a Lead Generation Specialist to join their existing marketing team in Brazil.
About the role In this role, you will create and execute high-impact demand generation programs across Spanish- and Portuguese-speaking markets. You’ll harness data and intent to engage buying groups across key areas such as Training, System Certification, ISA, and Digital Trust, adapting global strategies for local realities.
You will also partner closely with Sales Directors and our Global Digital Hub to convert interest into opportunities.
If you’re a bilingual/tri-lingual, hands-on strategist who thrives in a matrixed environment, come and build the engine that feeds our pipeline across Latin America.
What you will own
Regional demand strategy: Define the LATAM demand plan tied to MQL, SQL, and opportunity targets by country, sector, and persona.
Multi-channel execution: Launch integrated programs across email, LinkedIn/paid social, paid search, webinars/events, and content syndication, localized for Spanish and Brazilian Portuguese.
Sales partnership: Build target account lists and joint GTM plans with Sales Directors; enable teams with localized ABM playbooks and content.
Tech + intent: Operationalize ABM/intent platforms (e.g., Bombora, Demandbase/6sense/RollWorks) and convert signals into orchestrated journeys.
Attribution discipline: Drive clean segmentation, routing, UTM/tagging, and reporting with digital operations.
How you’ll execute
Tailor narratives to local regulations, industries, and buyer behavior; ensure cultural nuance in copy and creative.
A/B test offers, channels, cadences, and languages; scale winners region-wide.
Coordinate with field marketing, content, and ops to deliver on time and on brand via Workfront.
How you’ll measure success
MQLs, SAL/SQL conversion, pipeline contribution and opportunities created.
CPL/CAC, influenced revenue, multi-touch attribution.
Operational health: Launch timeliness, rework reduction, attribution accuracy (UTM coverage).
What you bring
Demand expertise across segmentation, lead scoring, and personalized content delivery.
Experience with Salesforce, Pardot (or Marketo) and Workfront.
Experience in building dashboards, reading patterns, and prioritizing optimizations.
Strong collaborator across countries, time zones, and stakeholders.
An organized and detail-oriented approach.
Confidence in managing multiple campaigns at one time.
A growth mindset with proactive problem‑solving skills.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field.
6+ years in B2B demand gen and digital with measurable campaign success (professional services, SaaS, or regulated industries preferred).
Proven multi-channel build-and-run experience (email, LinkedIn/paid social, paid media, web, webinars/events).
Experience in matrixed/global organizations and familiarity with B2B buyer journeys.
Proficiency with Salesforce, Pardot, Workfront, and ABM platforms.
Language & travel
Languages: Strong command of English, Spanish, and Portuguese both verbal and written.
Travel may be required to attend events.
Additional information Please submit your resume in English.
Our benefits BSI offers a competitive salary, 30-days annual leave, paid sick leave, bank holidays, health insurance, life insurance, public transport allowance, meal allowance, vacation bonus, paid maternity leave, paid paternity leave, paid marriage leave, paid military service leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.
D&I Policy BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization — all while having fun doing great work. BSI is a community where everyone can thrive.
If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.
About Us BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives.
Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments.
Utilizing its extensive expertise in key industry sectors — including automotive, aerospace, built environment, food and retail, and healthcare — BSI delivers on its purpose by helping its clients fulfil theirs.
Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues — from climate change to building trust in digital transformation and everything in between — to accelerate progress towards a better society and a sustainable world.
BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.
BSI - Your Partner in Progress We are proud to be the business improvement company for other organizations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.
#J-18808-Ljbffr
Job Title:
Lead Generation Specialist
Country:
Brazil Location:
Home-based
BSI’s Assurance division is hiring a Lead Generation Specialist to join their existing marketing team in Brazil.
About the role In this role, you will create and execute high-impact demand generation programs across Spanish- and Portuguese-speaking markets. You’ll harness data and intent to engage buying groups across key areas such as Training, System Certification, ISA, and Digital Trust, adapting global strategies for local realities.
You will also partner closely with Sales Directors and our Global Digital Hub to convert interest into opportunities.
If you’re a bilingual/tri-lingual, hands-on strategist who thrives in a matrixed environment, come and build the engine that feeds our pipeline across Latin America.
What you will own
Regional demand strategy: Define the LATAM demand plan tied to MQL, SQL, and opportunity targets by country, sector, and persona.
Multi-channel execution: Launch integrated programs across email, LinkedIn/paid social, paid search, webinars/events, and content syndication, localized for Spanish and Brazilian Portuguese.
Sales partnership: Build target account lists and joint GTM plans with Sales Directors; enable teams with localized ABM playbooks and content.
Tech + intent: Operationalize ABM/intent platforms (e.g., Bombora, Demandbase/6sense/RollWorks) and convert signals into orchestrated journeys.
Attribution discipline: Drive clean segmentation, routing, UTM/tagging, and reporting with digital operations.
How you’ll execute
Tailor narratives to local regulations, industries, and buyer behavior; ensure cultural nuance in copy and creative.
A/B test offers, channels, cadences, and languages; scale winners region-wide.
Coordinate with field marketing, content, and ops to deliver on time and on brand via Workfront.
How you’ll measure success
MQLs, SAL/SQL conversion, pipeline contribution and opportunities created.
CPL/CAC, influenced revenue, multi-touch attribution.
Operational health: Launch timeliness, rework reduction, attribution accuracy (UTM coverage).
What you bring
Demand expertise across segmentation, lead scoring, and personalized content delivery.
Experience with Salesforce, Pardot (or Marketo) and Workfront.
Experience in building dashboards, reading patterns, and prioritizing optimizations.
Strong collaborator across countries, time zones, and stakeholders.
An organized and detail-oriented approach.
Confidence in managing multiple campaigns at one time.
A growth mindset with proactive problem‑solving skills.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field.
6+ years in B2B demand gen and digital with measurable campaign success (professional services, SaaS, or regulated industries preferred).
Proven multi-channel build-and-run experience (email, LinkedIn/paid social, paid media, web, webinars/events).
Experience in matrixed/global organizations and familiarity with B2B buyer journeys.
Proficiency with Salesforce, Pardot, Workfront, and ABM platforms.
Language & travel
Languages: Strong command of English, Spanish, and Portuguese both verbal and written.
Travel may be required to attend events.
Additional information Please submit your resume in English.
Our benefits BSI offers a competitive salary, 30-days annual leave, paid sick leave, bank holidays, health insurance, life insurance, public transport allowance, meal allowance, vacation bonus, paid maternity leave, paid paternity leave, paid marriage leave, paid military service leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.
D&I Policy BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization — all while having fun doing great work. BSI is a community where everyone can thrive.
If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.
About Us BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives.
Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments.
Utilizing its extensive expertise in key industry sectors — including automotive, aerospace, built environment, food and retail, and healthcare — BSI delivers on its purpose by helping its clients fulfil theirs.
Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues — from climate change to building trust in digital transformation and everything in between — to accelerate progress towards a better society and a sustainable world.
BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.
BSI - Your Partner in Progress We are proud to be the business improvement company for other organizations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.
#J-18808-Ljbffr