Exhibit, Sponsorship, and Brand Builder Sales
Society of Exploration Geophysicists, Houston, Texas, United States, 77246
POSITION DESCRIPTION
Title:
Exhibit, Sponsorship, and Brand Builder Sales
SEG Functional Group:
AAPG/SEG Joint Events Team (JET)
Incumbent:
VAC
Reports To:
Managing Director, Global Business
Department:
JET
Employment Status:
Regular, Full-time
FLSA Classification:
Exempt
Responsible for driving revenue growth through the strategic sale of exhibit space, sponsorships, brand builders, and related commercial opportunities across the AAPG/SEG Joint Event Team (JET) portfolio. This role focuses heavily on new business development, international and domestic market expansion, and cultivating long‑term industry partnerships. Success will be measured by year‑over‑year revenue gains, extension into new segments, and increased market share for assigned events worldwide.
Supervisory Responsibility:
Individual Contributor
Essential Functions
Drive revenue growth through outbound prospecting, pipeline development, and closing sales for exhibit space, sponsorships, brand builders, and ancillary revenue products.
Expand commercial reach by identifying and penetrating new domestic and international market segments.
Conduct market intelligence research to identify opportunities, trends, and competitive pricing.
Build and maintain strong relationships with clients to maximize retention and upsell opportunities.
Conduct onsite rebooking sales at events including setup, appointments, and booth visits.
Attend domestic and international events to sell, prospect, and support customers.
Maintain accurate data in HubSpot including pipeline status and forecasting.
Prepare sales reports, revenue forecasts, and presentations for leadership.
Collaborate with marketing on sales tools, campaigns, and promotional materials.
Experience Required
Minimum 5 years of sales experience required, preferably in exhibit sales, sponsorship sales, trade show/media sales, or B2B business development.
Minimum 2 years of experience working in the energy industry preferred, with experience selling to upstream energy operators, geoscience services suppliers and related industry companies highly desirable.
Demonstrated ability to meet or exceed revenue targets in a commission‑driven environment.
Education, Certifications and Specialized Training
Bachelor’s degree or 8 years equivalent sales experience required.
Job‑Specific Skills and Knowledge
Intermediate proficiency with MS Word, Excel, PowerPoint, and CRM/contact management systems (HubSpot preferred).
Experience with ExpoCad or other exhibit floor plan management software is preferred.
Strong consultative selling, negotiation, and closing skills, with the ability to develop and present compelling commercial packages.
Ability to analyze market conditions, interpret competitive data, and formulate strategic recommendations.
Skilled in pipeline management, forecasting, and prioritization of high‑value opportunities.
Strong verbal and written communication skills.
Excellent interpersonal skills and the ability to build trust and rapport with internal teams and global industry partners.
Highly organized, detail‑oriented, and capable of managing multiple projects in a fast‑paced environment.
Ability and willingness to travel domestically and internationally as assigned.
Managerial Sales Experience (Preferred).
Core Values (Included on all position descriptions) Integrity:
Acts in ways that demonstrate personal integrity and serves as a positive example of why others should trust the motives of the organization. Views himself or herself as a reflection of the organization by following through on commitments and accepting ownership of any mistakes he or she might make. Leaves others with the clear impression that integrity is a core value at this organization.
Respect:
Demonstrates a genuine interest in the thoughts, opinions, values, and needs of co‑workers and customers and views differences in these areas as both inevitable and acceptable. Avoids speaking, writing, or doing other things that could be seen as disrespectful of people in their absence (or "behind their backs"). Recognizes and shows respect for the strengths and contributions of others.
Service:
Personally, demonstrates that external (or internal) customers are a high priority. Identifies customer needs and expectations and responds to them in a timely and effective manner. Anticipates and prevents delays or other things that can adversely affect the customer. Keeps customers informed about the status of pending actions and inquiries about customer satisfaction with products or services.
Teamwork:
Is an effective team player who adds complementary skills and contributes valuable ideas, opinions, and feedback. Communicates in an open and candid manner and can be counted on to fulfill any commitments made to others on the team.
Communication:
Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom as well as the best way to get that accomplished. Speaks in a clear and credible manner, selecting the right tone for the situation and audience. Listens to others and allows them to make their point.
Physical Demands and Working Conditions Must be able to perform work indoors in climate‑controlled private work area with minimal noise, performing primarily sedentary work with limited physical exertion and routine lifting of up to 10 lbs. Must be able to operate routine office equipment including telephone, copier, facsimile, and computer. Must be able to routinely perform work on computer for an average of 6‑8 hours per day, when necessary. Must be able to work extended hours whenever required or requested by management. Must be capable of regular and reliable attendance. Must be capable of travel (as driver) and travel on overnight and extended trips domestically. Must be capable of travel by commercial airlines, rental vehicles and in public transportation and able to lodge in public facilities.
When attendance at conferences is required, must be capable of moving around and working on exhibit floors for extended time periods.
Employees with disabilities must meet qualification standards that are job‑related and consistent with business necessity and must be able to perform the "essential functions" of the position, with or without reasonable accommodation. Regular attendance is an essential function of this position.
Mental and Emotional Requirements Must be able to perform job functions with and without supervision. Must be able to carry out various written instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization. Must be able to perform responsibilities with composure under the stress of deadlines, requirements for accuracy and quality, and/or fast pace. Must be capable of exercising highest level of discretion on both internal and external confidential matters and conducting himself/herself with sensitivity to both political and personnel issues.
Nothing in this position description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
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Exhibit, Sponsorship, and Brand Builder Sales
SEG Functional Group:
AAPG/SEG Joint Events Team (JET)
Incumbent:
VAC
Reports To:
Managing Director, Global Business
Department:
JET
Employment Status:
Regular, Full-time
FLSA Classification:
Exempt
Responsible for driving revenue growth through the strategic sale of exhibit space, sponsorships, brand builders, and related commercial opportunities across the AAPG/SEG Joint Event Team (JET) portfolio. This role focuses heavily on new business development, international and domestic market expansion, and cultivating long‑term industry partnerships. Success will be measured by year‑over‑year revenue gains, extension into new segments, and increased market share for assigned events worldwide.
Supervisory Responsibility:
Individual Contributor
Essential Functions
Drive revenue growth through outbound prospecting, pipeline development, and closing sales for exhibit space, sponsorships, brand builders, and ancillary revenue products.
Expand commercial reach by identifying and penetrating new domestic and international market segments.
Conduct market intelligence research to identify opportunities, trends, and competitive pricing.
Build and maintain strong relationships with clients to maximize retention and upsell opportunities.
Conduct onsite rebooking sales at events including setup, appointments, and booth visits.
Attend domestic and international events to sell, prospect, and support customers.
Maintain accurate data in HubSpot including pipeline status and forecasting.
Prepare sales reports, revenue forecasts, and presentations for leadership.
Collaborate with marketing on sales tools, campaigns, and promotional materials.
Experience Required
Minimum 5 years of sales experience required, preferably in exhibit sales, sponsorship sales, trade show/media sales, or B2B business development.
Minimum 2 years of experience working in the energy industry preferred, with experience selling to upstream energy operators, geoscience services suppliers and related industry companies highly desirable.
Demonstrated ability to meet or exceed revenue targets in a commission‑driven environment.
Education, Certifications and Specialized Training
Bachelor’s degree or 8 years equivalent sales experience required.
Job‑Specific Skills and Knowledge
Intermediate proficiency with MS Word, Excel, PowerPoint, and CRM/contact management systems (HubSpot preferred).
Experience with ExpoCad or other exhibit floor plan management software is preferred.
Strong consultative selling, negotiation, and closing skills, with the ability to develop and present compelling commercial packages.
Ability to analyze market conditions, interpret competitive data, and formulate strategic recommendations.
Skilled in pipeline management, forecasting, and prioritization of high‑value opportunities.
Strong verbal and written communication skills.
Excellent interpersonal skills and the ability to build trust and rapport with internal teams and global industry partners.
Highly organized, detail‑oriented, and capable of managing multiple projects in a fast‑paced environment.
Ability and willingness to travel domestically and internationally as assigned.
Managerial Sales Experience (Preferred).
Core Values (Included on all position descriptions) Integrity:
Acts in ways that demonstrate personal integrity and serves as a positive example of why others should trust the motives of the organization. Views himself or herself as a reflection of the organization by following through on commitments and accepting ownership of any mistakes he or she might make. Leaves others with the clear impression that integrity is a core value at this organization.
Respect:
Demonstrates a genuine interest in the thoughts, opinions, values, and needs of co‑workers and customers and views differences in these areas as both inevitable and acceptable. Avoids speaking, writing, or doing other things that could be seen as disrespectful of people in their absence (or "behind their backs"). Recognizes and shows respect for the strengths and contributions of others.
Service:
Personally, demonstrates that external (or internal) customers are a high priority. Identifies customer needs and expectations and responds to them in a timely and effective manner. Anticipates and prevents delays or other things that can adversely affect the customer. Keeps customers informed about the status of pending actions and inquiries about customer satisfaction with products or services.
Teamwork:
Is an effective team player who adds complementary skills and contributes valuable ideas, opinions, and feedback. Communicates in an open and candid manner and can be counted on to fulfill any commitments made to others on the team.
Communication:
Communicates effectively and appropriately. Uses good judgment as to what to communicate to whom as well as the best way to get that accomplished. Speaks in a clear and credible manner, selecting the right tone for the situation and audience. Listens to others and allows them to make their point.
Physical Demands and Working Conditions Must be able to perform work indoors in climate‑controlled private work area with minimal noise, performing primarily sedentary work with limited physical exertion and routine lifting of up to 10 lbs. Must be able to operate routine office equipment including telephone, copier, facsimile, and computer. Must be able to routinely perform work on computer for an average of 6‑8 hours per day, when necessary. Must be able to work extended hours whenever required or requested by management. Must be capable of regular and reliable attendance. Must be capable of travel (as driver) and travel on overnight and extended trips domestically. Must be capable of travel by commercial airlines, rental vehicles and in public transportation and able to lodge in public facilities.
When attendance at conferences is required, must be capable of moving around and working on exhibit floors for extended time periods.
Employees with disabilities must meet qualification standards that are job‑related and consistent with business necessity and must be able to perform the "essential functions" of the position, with or without reasonable accommodation. Regular attendance is an essential function of this position.
Mental and Emotional Requirements Must be able to perform job functions with and without supervision. Must be able to carry out various written instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization. Must be able to perform responsibilities with composure under the stress of deadlines, requirements for accuracy and quality, and/or fast pace. Must be capable of exercising highest level of discretion on both internal and external confidential matters and conducting himself/herself with sensitivity to both political and personnel issues.
Nothing in this position description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
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