About Nature’s Bakery
Nature's Bakery believes that simple, wholesome snacks are the best fuel for active, joyful lives. Founded in 2011, Nature’s Bakery was built on a promise to always deliver snacks that you can feel good about AND that taste great. We bake our own bars with recipes that prioritize real, simple, and ingredients like hearty whole grains and fruit to create soft-baked snacks that are plant‑based, nut‑free, dairy‑free, and 100% Non‑GMO Project Verified. We are best known for our whole wheat Fig Bars but are continuously innovating with Gluten Free Fig Bars, Oatmeal Crumble Bars, Double Chocolate Brownie Bars and more! Today, we are one of the fastest growing snack brands in the category and have recently joined the Mars family of companies to accelerate the growth of our snacking platform. We have a bright future ahead of us. Come bake with us and create a world of snacking that is both good, and good for you.
Job Description The Innovation & Renovation (I&R) Manager, Brand is responsible for managing and executing the Nature’s Bakery innovation & renovation pipeline. Reporting to the Director of Brand Marketing & Portfolio Strategy, this highly strategic and analytical role will develop strategic product concepts and renovation opportunities championing them through launch via the stage gate process.
Primary Responsibilities
Identify, develop, evaluate and recommend product concepts that will drive profitable and incremental growth for the brand
Manage the 0 – 3-year I&R pipeline, working closely with Brand, R&D, Project Management, Sales, and Finance to ensure the products are hitting targets from concept to commercialization.
Partner with R&D to identify formulations that will set Nature’s Bakery apart as an industry and category leader in snacking.
Provide ongoing forward‑looking business outlook and category insights as part business planning activities
Be the internal expert in the snack bar and snack category through analyses, trends, insights, and knowledge of category dynamics and competition.
Be a consumer insights champion, leading ongoing consumer and market research studies—and disseminating knowledge across organization
Develop innovation performance reporting on an ongoing and ad‑hoc basis, highlighting key trends and opportunities.
Partner with Base Business team to ensure a cohesive innovation pipeline across flavor line extensions, new benefits, and new formats.
Manage and develop an Associate Brand Manager.
Qualifications The ideal candidate is an experienced Innovation Manager who has an authentic passion for innovation, brand, new products, and analytics with experience working in an entrepreneurial, high‑growth CPG environment.
Ideal Qualifications
4-6 years of relevant Innovation & Product Management experience
Previous experience as a product manager in CPG
Curious about consumers’ needs, trends in snacking and the future of food
Proven analytical capability pulling and deriving insights from data, must be fluent with IRI/Nielsen
Draws connections between facts, ideas and situations and makes strong recommendations
Strong financial acumen, including P&L understanding
BA/BS minimum, MBA preferred
Excellent oral, verbal, and written communication skills
Fluent in MSOffice tools and able to quickly get up to speed with business intelligence systems.
Other Qualifications
Collaborator: Enjoy working across functions in a highly collaborative manner
Highly Analytical: Strong knowledge of marketplace data sources (IRI, Nielsen, Numerator), tracking and reporting processes, yet just as comfortable using soft data (intuition) to make decisions
Results‑Oriented: Proven ability to deliver KPIs, plans and new items on time.
Consumer Centric: Brings a strong consumer‑first perspective, grounding strategies and solutions in consumer insights.
Your Career Journey at Nature’s Bakery As a young company, we have had the opportunity to shape, reinforce and live our five core company values daily:
Growth Minded. You are incessantly curious, you believe career development is journey built on experiences, feedback, and personal growth
Solutions‑Focused. You excel at both thinking and doing and have a track record of turning organizational objectives into actionable solutions
You thrive in environments where team members treat each other with respect and support one another, in fact you believe the best solutions emerge when you can engage in fact‑based, low‑ego discussions
Stronger Together. Working as a team towards a common goal, we thrive on collaboration because we believe each of us has a unique perspective to offer
“Doing the right thing” guides you, it is the compass that guides every decision and action you take
Benefits
Medical, dental, and vision insurance offered for eligible employees
401(k) plan with a company match that vest on day 1 of eligibility
Paid vacation
Paid time off
Holiday pay (11 days)
Paid short‑term disability
Paid life insurance
Banfield Pet Insurance Discounts
Wellness Benefits and Discounts
Employee Assistance Program
EEO We are committed to an inclusive workplace where diversity in all its forms is championed. We are proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
Privacy Policy Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please follow this link.
#J-18808-Ljbffr
Job Description The Innovation & Renovation (I&R) Manager, Brand is responsible for managing and executing the Nature’s Bakery innovation & renovation pipeline. Reporting to the Director of Brand Marketing & Portfolio Strategy, this highly strategic and analytical role will develop strategic product concepts and renovation opportunities championing them through launch via the stage gate process.
Primary Responsibilities
Identify, develop, evaluate and recommend product concepts that will drive profitable and incremental growth for the brand
Manage the 0 – 3-year I&R pipeline, working closely with Brand, R&D, Project Management, Sales, and Finance to ensure the products are hitting targets from concept to commercialization.
Partner with R&D to identify formulations that will set Nature’s Bakery apart as an industry and category leader in snacking.
Provide ongoing forward‑looking business outlook and category insights as part business planning activities
Be the internal expert in the snack bar and snack category through analyses, trends, insights, and knowledge of category dynamics and competition.
Be a consumer insights champion, leading ongoing consumer and market research studies—and disseminating knowledge across organization
Develop innovation performance reporting on an ongoing and ad‑hoc basis, highlighting key trends and opportunities.
Partner with Base Business team to ensure a cohesive innovation pipeline across flavor line extensions, new benefits, and new formats.
Manage and develop an Associate Brand Manager.
Qualifications The ideal candidate is an experienced Innovation Manager who has an authentic passion for innovation, brand, new products, and analytics with experience working in an entrepreneurial, high‑growth CPG environment.
Ideal Qualifications
4-6 years of relevant Innovation & Product Management experience
Previous experience as a product manager in CPG
Curious about consumers’ needs, trends in snacking and the future of food
Proven analytical capability pulling and deriving insights from data, must be fluent with IRI/Nielsen
Draws connections between facts, ideas and situations and makes strong recommendations
Strong financial acumen, including P&L understanding
BA/BS minimum, MBA preferred
Excellent oral, verbal, and written communication skills
Fluent in MSOffice tools and able to quickly get up to speed with business intelligence systems.
Other Qualifications
Collaborator: Enjoy working across functions in a highly collaborative manner
Highly Analytical: Strong knowledge of marketplace data sources (IRI, Nielsen, Numerator), tracking and reporting processes, yet just as comfortable using soft data (intuition) to make decisions
Results‑Oriented: Proven ability to deliver KPIs, plans and new items on time.
Consumer Centric: Brings a strong consumer‑first perspective, grounding strategies and solutions in consumer insights.
Your Career Journey at Nature’s Bakery As a young company, we have had the opportunity to shape, reinforce and live our five core company values daily:
Growth Minded. You are incessantly curious, you believe career development is journey built on experiences, feedback, and personal growth
Solutions‑Focused. You excel at both thinking and doing and have a track record of turning organizational objectives into actionable solutions
You thrive in environments where team members treat each other with respect and support one another, in fact you believe the best solutions emerge when you can engage in fact‑based, low‑ego discussions
Stronger Together. Working as a team towards a common goal, we thrive on collaboration because we believe each of us has a unique perspective to offer
“Doing the right thing” guides you, it is the compass that guides every decision and action you take
Benefits
Medical, dental, and vision insurance offered for eligible employees
401(k) plan with a company match that vest on day 1 of eligibility
Paid vacation
Paid time off
Holiday pay (11 days)
Paid short‑term disability
Paid life insurance
Banfield Pet Insurance Discounts
Wellness Benefits and Discounts
Employee Assistance Program
EEO We are committed to an inclusive workplace where diversity in all its forms is championed. We are proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
Privacy Policy Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please follow this link.
#J-18808-Ljbffr