Responsibilities
Ownership of end-to-end messaging and positioning for platforms, solutions, products, and buyer personas Develop differentiated value propositions and craft compelling narratives that translate technology into customer outcomes Maintain messaging toolkits and ensure consistency across all marketing channels Conduct TAM/SAM analysis, buyer research, and competitive benchmarking to inform strategy Monitor market trends and provide insights to shape product roadmaps and go-to-market plans Lead product launch initiatives, including developing enablement assets such as playbooks, demos, and talk tracks Build integrated marketing and launch plans, managing budgets and timelines effectively Develop sales and partner enablement content to empower go-to-market teams Requirements
Minimum of 8 years of experience in product marketing within an enterprise technology or cloud solutions company Strong storytelling and messaging capabilities Deep understanding of buyer personas, customer journeys, and competitive landscapes Ability to bridge technical concepts with business value Bachelor’s degree in a technical, marketing, or related field; additional experience may substitute for education Proven experience leading product launches and developing go-to-market strategies Excellent communication, collaboration, and stakeholder management skills Analytical mindset with the ability to interpret market data and derive actionable insights Preferred
Benefits
Comprehensive health, dental, and vision insurance plans Retirement or pension plans and performance-based incentives Paid Time Off (PTO), various leave options, and flexible work arrangements Employee stock purchase plans and restricted stock units (RSUs) Opportunities for professional development and continuous learning Inclusive and collaborative work environment that values diversity and innovation
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Ownership of end-to-end messaging and positioning for platforms, solutions, products, and buyer personas Develop differentiated value propositions and craft compelling narratives that translate technology into customer outcomes Maintain messaging toolkits and ensure consistency across all marketing channels Conduct TAM/SAM analysis, buyer research, and competitive benchmarking to inform strategy Monitor market trends and provide insights to shape product roadmaps and go-to-market plans Lead product launch initiatives, including developing enablement assets such as playbooks, demos, and talk tracks Build integrated marketing and launch plans, managing budgets and timelines effectively Develop sales and partner enablement content to empower go-to-market teams Requirements
Minimum of 8 years of experience in product marketing within an enterprise technology or cloud solutions company Strong storytelling and messaging capabilities Deep understanding of buyer personas, customer journeys, and competitive landscapes Ability to bridge technical concepts with business value Bachelor’s degree in a technical, marketing, or related field; additional experience may substitute for education Proven experience leading product launches and developing go-to-market strategies Excellent communication, collaboration, and stakeholder management skills Analytical mindset with the ability to interpret market data and derive actionable insights Preferred
Benefits
Comprehensive health, dental, and vision insurance plans Retirement or pension plans and performance-based incentives Paid Time Off (PTO), various leave options, and flexible work arrangements Employee stock purchase plans and restricted stock units (RSUs) Opportunities for professional development and continuous learning Inclusive and collaborative work environment that values diversity and innovation
#J-18808-Ljbffr