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Director of Customer Support

Health In Motion, LLC, Norco, California, United States, 91760

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Welcome to Centr – the home of strength. Centr is a globally recognized performance fitness platform founded by Chris Hemsworth. Headquartered in Los Angeles, California, we are a passionate team of content creators, strategists, engineers, designers, marketers, and brand builders who help the strong get stronger, every day.

Role Overview We are hiring a Director of Customer Support to build a modern, high-leverage, omni-channel support organization that scales with rapid growth while delivering a brand-differentiated, white-glove customer experience.

This role owns the full customer support function across ecommerce, app subscriptions, and retail customers. You will transform support from a reactive cost center into a loyalty, revenue, and insight engine by combining deep operational discipline, automation, and fitness expertise.

You will report directly to the President of Digital and will own key CX levers including refund policy, appeasement strategy, save flows, automation, and support-driven revenue initiatives.

This is a build-and-transform role. Your mandate is to design the system, team, and playbook for 2026 and beyond.

Key Responsibilities 1. Own the End-to-End Customer Support Strategy

Design and execute a comprehensive CX strategy spanning: Pre-purchase guidance for high‑AOV fitness equipment

Post‑purchase support (orders, delivery, setup, returns)

App subscription support (billing, access, content, experience)

Retail customer support in coordination with Technical Service, Sales and Warehouse teams

Define clear support principles: when to automate, when to elevate, when to delight

Establish clear SOPs, QA standards, and performance metrics

2. Gorgias Mastery & Automation Leadership

Architect Gorgias as a

central CX operating system

Build and maintain: Advanced rules, macros, tagging, and views

AI‑driven triage, routing, and response suggestions

Self‑service flows (order changes, returns, account fixes, FAQs)

Drive ticket deflection and one‑touch resolution without degrading experience

Own integration strategy across Shopify, subscriptions, warehouse systems, and voice

3. Turn Support into a Revenue & Loyalty Engine

Design and implement: Save flows and intelligent cancel deflection

Upsell and cross‑sell aligned with customer goals

Pre‑purchase advisory workflows for big‑ticket equipment

Ensure support agents are credible fitness advisors, not script readers

Develop SOPs for product setup support and escalation

Prove revenue impact via controlled experiments and reporting

4. Own CX Levers & Economics

Full ownership of: Refund policy and execution

Appeasement guidelines and budgets

Escalation thresholds and exception handling

Balance customer trust with financial discipline

Partner with Finance and Ops to model CX tradeoffs

5. Be the Voice of the Customer

Create tight feedback loops into: Product (app experience, bugs, friction)

E‑commerce (delivery, setup, returns)

Marketing (expectation‑setting, messaging gaps)

Translate qualitative support insights into clear, actionable recommendations

Who You Are

8–12+ years leading customer support / CX in high‑volume omni‑channel, ecommerce and/or subscription businesses

Deep, hands‑on expertise with Gorgias

Proven track record deploying automation, AI, and self‑service at scale

Comfortable owning CX tradeoffs and making judgment calls

Fluent in omni‑channel complexity (DTC, retail, subscriptions, warehouse coordination)

Commercially minded: understands how CX impacts AOV, refunds, retention, and trust

Able to build systems and roll up sleeves to dive into tickets to understand root causes

Strong operator with high standards and low tolerance for chaos

Bonus points

Experience supporting high‑AOV physical products

Background in fitness, health, or performance coaching

Experience integrating voice support into modern CX stacks

What Success Looks Like By the end of 2026, you will have:

Achieved 65%+ of tickets resolved via one‑touch or automation

Improved CSAT by 30%+ while scaling volume materially year‑over‑year

Reduced overall refund rate to ~8% without harming customer trust

Built a scalable omni‑channel support model across DTC, subscriptions, and retail

Deployed Gorgias automations, AI workflows, and self‑service flows as first‑class infrastructure

Demonstrated measurable revenue uplift via support‑led upsell, cross‑sell, and save initiatives

Established support as a trusted partner to Product, Sales, Marketing, and Warehouse Ops

Why This Role Matters Support touches every customer, every channel, and every failure mode of the business. In 2026, it will also be a meaningful lever for margin, loyalty, and growth.

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