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Regional Sales Manager

Sterling Engineering, Madison, Wisconsin, United States

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Job Title:

Regional Sales Representative – Midwest

Location:

Midwest Region (Remote / Field-Based)

Travel:

Extensive regional travel required (approximately 2–3 weeks per month)

Position Overview A growing food manufacturing organization is seeking a driven Midwest Regional Sales Representative to support and expand regional sales within foodservice and industrial channels. This role is responsible for developing new business, managing key distributor and manufacturer relationships, and driving profitable growth through strategic, consultative selling. The position is field-based and requires frequent travel throughout the Midwest.

Key Responsibilities

Develop and execute a regional sales strategy to increase volume, market presence, and profitability

Manage and grow relationships with food distributors, broker partners, and key customer stakeholders

Identify, prospect, and secure new business with industrial manufacturers and high-volume end users

Conduct in-person customer meetings, product presentations, and facility visits

Assess customer needs and recommend appropriate product specifications, formats, and applications

Lead pricing discussions, programs, and contract negotiations aligned with company objectivesPartner cross-functionally with operations, quality, supply chain, and customer service to ensure seamless execution

Monitor market conditions, competitive activity, and customer feedback to inform sales strategy

Maintain accurate CRM records, activity tracking, forecasts, and pipeline reporting

Qualifications

3+ years of B2B sales experience within food, dairy, ingredients, or foodservice environments

Proven experience working with distributors and/or industrial manufacturing customers

Strong consultative selling, negotiation, and relationship management skills

Ability to work independently in a remote, travel-intensive role

Excellent written, verbal, and presentation communication skills

Proficiency with CRM platforms and Microsoft Office tools

Valid driver’s license and willingness to travel extensively throughout the Midwest

Preferred Experience

Familiarity with dairy or cheese categories, including fresh or specialty products

Understanding of Midwest foodservice and distributor networks

Experience managing contract pricing, programs, and long-term customer agreements

What Success Looks Like

Consistent acquisition of new accounts and sustained regional revenue growth

Strong distributor engagement and execution of sales programs

High customer retention with expanded penetration across key accounts

Accurate forecasting supported by disciplined pipeline and CRM management

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