Growth Marketer (Local Markets + National Scale)
Baths R Us, Medina, Ohio, United States, 44256
Position:
Growth Marketer (Local Markets + National Scale)
Location:
Medina, OH
Baths R Us is a fast-growing home remodeling company operating across 10+ local markets. Growth in our category depends on trust, local visibility, and capturing demand at the moment of intent — but long-term success requires building a national brand customers recognize before they request a quote.
This role exists to own that challenge. If you’re looking for a low-impact or narrowly defined role, this isn’t it.
ABOUT THE ROLE This is a hands-on growth role responsible for turning digital marketing investment into qualified demand across local markets — while reinforcing a cohesive national brand.
You’ll own performance across paid media, SEO, local presence, retargeting, and measurement. This is not a single-channel role. It’s a growth operator role combining strategy, execution, experimentation, and analysis.
You’ll move fast, test often, and clearly communicate what’s working, what isn’t, and why.
WHAT YOU’LL OWN Local Market Growth
Build and execute localized growth strategies across multiple markets
Tailor messaging, creative, offers, landing pages, and channel mix by market
Support rapid launch and optimization in new markets
Collaborate cross-functionally to deliver cohesive market plans
Paid Media & Performance
Own Meta (Facebook/Instagram) and Google Ads (Search, PPC, Local Services)
Build full-funnel acquisition strategies including retargeting and lookalikes
Manage budgets with focus on CPA, lead quality, and downstream performance
Continuously test creative, audiences, bidding, and landing experiences
SEO & Local Presence
Lead local and national SEO strategy for multi-location growth
Optimize site structure and landing pages for high-intent demand
Own Google Business Profiles across all markets as a performance lever
Measurement & Optimization
Define success metrics and attribution frameworks
Implement clean tracking and reporting tied to business outcomes
Design and analyze tests to improve performance and learning speed
ABOUT YOU You want ownership, accountability, and the chance to build something that scales. You’re curious, proactive, and driven by results. This is not a clock-in, clock-out role — it’s a role for someone energized by growth challenges.
EXPERIENCE
4–8+ years in growth, performance, or high-impact digital marketing roles
Hands-on ownership of Meta and Google paid media campaigns
Strong experience with local SEO, multi-location businesses, or demand-driven services
Experience with email marketing, retargeting, and lifecycle programs
Comfort with analytics tools (Google Analytics, Tag Manager, dashboards, attribution models)
Proven ability to test, learn, and scale what works
WHY THIS ROLE MATTERS This role directly impacts how fast we grow, how efficiently we invest, and how successfully we expand into new markets. You’ll help build a growth engine that compounds over time — not just manage channels.
#J-18808-Ljbffr
Growth Marketer (Local Markets + National Scale)
Location:
Medina, OH
Baths R Us is a fast-growing home remodeling company operating across 10+ local markets. Growth in our category depends on trust, local visibility, and capturing demand at the moment of intent — but long-term success requires building a national brand customers recognize before they request a quote.
This role exists to own that challenge. If you’re looking for a low-impact or narrowly defined role, this isn’t it.
ABOUT THE ROLE This is a hands-on growth role responsible for turning digital marketing investment into qualified demand across local markets — while reinforcing a cohesive national brand.
You’ll own performance across paid media, SEO, local presence, retargeting, and measurement. This is not a single-channel role. It’s a growth operator role combining strategy, execution, experimentation, and analysis.
You’ll move fast, test often, and clearly communicate what’s working, what isn’t, and why.
WHAT YOU’LL OWN Local Market Growth
Build and execute localized growth strategies across multiple markets
Tailor messaging, creative, offers, landing pages, and channel mix by market
Support rapid launch and optimization in new markets
Collaborate cross-functionally to deliver cohesive market plans
Paid Media & Performance
Own Meta (Facebook/Instagram) and Google Ads (Search, PPC, Local Services)
Build full-funnel acquisition strategies including retargeting and lookalikes
Manage budgets with focus on CPA, lead quality, and downstream performance
Continuously test creative, audiences, bidding, and landing experiences
SEO & Local Presence
Lead local and national SEO strategy for multi-location growth
Optimize site structure and landing pages for high-intent demand
Own Google Business Profiles across all markets as a performance lever
Measurement & Optimization
Define success metrics and attribution frameworks
Implement clean tracking and reporting tied to business outcomes
Design and analyze tests to improve performance and learning speed
ABOUT YOU You want ownership, accountability, and the chance to build something that scales. You’re curious, proactive, and driven by results. This is not a clock-in, clock-out role — it’s a role for someone energized by growth challenges.
EXPERIENCE
4–8+ years in growth, performance, or high-impact digital marketing roles
Hands-on ownership of Meta and Google paid media campaigns
Strong experience with local SEO, multi-location businesses, or demand-driven services
Experience with email marketing, retargeting, and lifecycle programs
Comfort with analytics tools (Google Analytics, Tag Manager, dashboards, attribution models)
Proven ability to test, learn, and scale what works
WHY THIS ROLE MATTERS This role directly impacts how fast we grow, how efficiently we invest, and how successfully we expand into new markets. You’ll help build a growth engine that compounds over time — not just manage channels.
#J-18808-Ljbffr