WITHIN is looking for a Search Engine Marketing Account Manager who is excited to take the lead across search engine marketing (Google Ads, Microsoft Ads, Apple Search Ads) to join our growing integrated marketing team. You will be responsible for planning, designing, and managing paid search campaigns to complement our integrated media marketing strategy across large client accounts. We are looking for a quantitative mind with a passion for digital marketing. The ideal candidate has a proven track record of managing search campaigns across platforms and delivering on KPIs to drive business growth. This is an exciting opportunity in a rapidly expanding company.
Responsibilities
Campaign Launches & Management: keyword & ad text creation/expansion and campaign QA for bid tools and platforms, negative keyword strategy, landing page audits
Campaign Optimization: Leverage data to extract insights to action on creative and audience targeting performance to maximize client KPIs. Implement bid optimization efforts to drive performance against client KPIs.
Budget Management: Build strategic budget allocation models and make recommendations to optimize marketing spend based on client-specific goals
Testing: Design, implement, and track tests to validate adoption of new features, bid strategies, landing pages, and ads, working closely with analytics partners for incrementality measurement
Reporting: Perform in-depth ad hoc and cyclical analysis pertaining to account and category performance, historical trends analysis, and competitor insights
Talent Development: Mentor team strategists supporting your accounts, offer strategic guidance, communicate task execution and timeline requirements, and constructive feedback to aid in their growth in their core functional areas or responsibilities
Requirements
Bachelor's degree or equivalent work experience
Proven experience in search and/or integrated digital marketing with 3+ years of experience
Experience managing $1M+ annual budgets
Dedicated to meeting and exceeding client expectations
Highly proficient in Google Ads, Microsoft Ads, and bid management platforms (SA360, Marin, or Kenshoo)
Comfortable working with analytics platforms, such as Google Analytics or Adobe Omniture
Ability to work with a high level of efficiency and accuracy under tight deadlines
Strong attention to detail and fidelity to industry best practices
Nice to Have
Experience working closely with cross-channel integrated media teams
Understanding of statistical measurement
Familiarity with MTA/MMM attribution methodology
Interview Process • Cognitive Aptitude and Typing Test
• Logic assessment on Excel
Benefits
Unlimited vacation policy
Monthly Phone Stipend
Comprehensive Medical, Dental, and Vision insurance options
401(K) plan with matching
Dog friendly office
Hybrid work opportunity
Professional Development Program
Bonus Perk - $50/week Seamless allowance
Compensation Total compensation based on education, experience, and skills level ($63,900–$147,400)
Level 1 - $63,900–$82,760
Possesses essential capabilities.
Level 2 - $82,760–$98,920
Possesses developing capabilities.
Level 3 - $98,920–$115,080
Possesses notable capabilities.
Level 4 - $115,080–$131,240
Possesses strong capabilities.
Level 5 - $131,240–$147,400
Possesses advanced capabilities.
About WITHIN & Brkfst.io WITHIN
is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.
Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.
Brkfst.io
is an incubated venture within WITHIN, focused on connecting creators with major brands to produce impactful ads at scale.
We are, and we connect creators with big brands to make impactful ads at scale. We have a network of thousands of content creators with a variety of different skill-sets, and we’re looking to build a program that empowers them to create great ads for brands like Corkcicle, Perfume.com, Casper Mattresses, & more!
This is a very ambitious project and our roadmap is full of exciting features, so we’re looking for people who love innovation and want to be challenged. We’re a small team of scrappy individuals who are growing fast, and we’re looking for someone to grow with us.
We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed.
Equal Employment Opportunity As set forth in WITHIN’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: … (critically important EEO statement retained).
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Responsibilities
Campaign Launches & Management: keyword & ad text creation/expansion and campaign QA for bid tools and platforms, negative keyword strategy, landing page audits
Campaign Optimization: Leverage data to extract insights to action on creative and audience targeting performance to maximize client KPIs. Implement bid optimization efforts to drive performance against client KPIs.
Budget Management: Build strategic budget allocation models and make recommendations to optimize marketing spend based on client-specific goals
Testing: Design, implement, and track tests to validate adoption of new features, bid strategies, landing pages, and ads, working closely with analytics partners for incrementality measurement
Reporting: Perform in-depth ad hoc and cyclical analysis pertaining to account and category performance, historical trends analysis, and competitor insights
Talent Development: Mentor team strategists supporting your accounts, offer strategic guidance, communicate task execution and timeline requirements, and constructive feedback to aid in their growth in their core functional areas or responsibilities
Requirements
Bachelor's degree or equivalent work experience
Proven experience in search and/or integrated digital marketing with 3+ years of experience
Experience managing $1M+ annual budgets
Dedicated to meeting and exceeding client expectations
Highly proficient in Google Ads, Microsoft Ads, and bid management platforms (SA360, Marin, or Kenshoo)
Comfortable working with analytics platforms, such as Google Analytics or Adobe Omniture
Ability to work with a high level of efficiency and accuracy under tight deadlines
Strong attention to detail and fidelity to industry best practices
Nice to Have
Experience working closely with cross-channel integrated media teams
Understanding of statistical measurement
Familiarity with MTA/MMM attribution methodology
Interview Process • Cognitive Aptitude and Typing Test
• Logic assessment on Excel
Benefits
Unlimited vacation policy
Monthly Phone Stipend
Comprehensive Medical, Dental, and Vision insurance options
401(K) plan with matching
Dog friendly office
Hybrid work opportunity
Professional Development Program
Bonus Perk - $50/week Seamless allowance
Compensation Total compensation based on education, experience, and skills level ($63,900–$147,400)
Level 1 - $63,900–$82,760
Possesses essential capabilities.
Level 2 - $82,760–$98,920
Possesses developing capabilities.
Level 3 - $98,920–$115,080
Possesses notable capabilities.
Level 4 - $115,080–$131,240
Possesses strong capabilities.
Level 5 - $131,240–$147,400
Possesses advanced capabilities.
About WITHIN & Brkfst.io WITHIN
is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.
Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.
Brkfst.io
is an incubated venture within WITHIN, focused on connecting creators with major brands to produce impactful ads at scale.
We are, and we connect creators with big brands to make impactful ads at scale. We have a network of thousands of content creators with a variety of different skill-sets, and we’re looking to build a program that empowers them to create great ads for brands like Corkcicle, Perfume.com, Casper Mattresses, & more!
This is a very ambitious project and our roadmap is full of exciting features, so we’re looking for people who love innovation and want to be challenged. We’re a small team of scrappy individuals who are growing fast, and we’re looking for someone to grow with us.
We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed.
Equal Employment Opportunity As set forth in WITHIN’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: … (critically important EEO statement retained).
#J-18808-Ljbffr