Description
Cornerstone Home Lending, a division of Cornerstone Capital Bank, is a unique national home lender with a reputation of amazing service, customer satisfaction, on-time closings, employee retention, and happiness. We employ people who are passionately committed to Cornerstone's Mission, Vision & Core Convictions. Our brand is known for on-time closings - a key core conviction of Cornerstone. We have successfully navigated our company through many industry cycles and changes in regulations.
We honor
God
by using our talents to make a
positive difference
in the lives of our Team Members, Clients, Shareholders, Communities, and the People who provide services to us.
Who we are looking for: A top-producing mortgage team is seeking a Branch Social & Digital Media Specialist with a strong background in YouTube platform management who can bring creative ideas to life, while executing strategic digital marketing initiatives. This role is ideal for a highly organized, visually driven marketer who understands social media, brand consistency, and performance-driven content while working within compliance standards.
You will be responsible for planning, creating, publishing, and optimizing content across multiple platforms, coordinating with internal teams and vendors, while ensuring all digital touchpoints reflect the brand's voice, professionalism, and quality for the branch.
What you'll do: Content Strategy & Creation
Develop and execute monthly and long-term social media content plans
Create platform-optimized Long Form and Short form Video Content
Concepts for: YouTube, Instagram, TikTok, Facebook, LinkedIn, & Google My Business
Optimize YouTube video titles, descriptions, tags, and thumbnails for SEO and algorithmic visibility.
Apply strong visual judgment, layout balance, and brand consistency across all assets
Ensure grammar, punctuation, and brand voice are always accurate and aligned
Video & Creative Coordination
Research & identify content ideas for video creation
Schedule video shoots with a videographer
Coordinate post-production and revisions with videographer/video editors
Publishing, Engagement & Community Management
Balance varied posting cadences without sacrificing quality or consistency using scheduling software
Manage comment responses, inbox management, and social outreach
Oversee reputation management (reviews) across social media and review profiles
Maintain professionalism and clarity in all communications
Email, Website & Campaign Support
Send weekly & monthly email newsletters featuring video content
Submit website updates to the web team
Utilize CRM and marketing tech tools to execute email drip campaigns
Compliance, Tools & Optimization
Ensure all content adheres to brand standards, platform best practices, and is approved by compliance
Use AI tools/agents to increase efficiency without sacrificing quality
Manage deadlines and ensure all deliverables meet quality, accuracy, and compliance standards
Research and evaluate new digital tools, platforms, and trends to stay ahead in an evolving media landscape
Stay informed about YouTube platform updates, algorithm changes, and new features, adapting strategies accordingly.
Performance & Analytics
Track and measure the effectiveness of social media and digital efforts, delivering performance reports and actionable insights
Make recommendations based on an understanding of YouTube best practices, algorithms, SEO, and analytics
Adjust content strategy based on performance trends and insights
What you'll need to be successful: Success in this job relies on your time management skills, organization, and positive attitude. In addition, you'll need the following qualifications:
Proven experience managing multiple social platforms for a brand or business
Proven experience growing and managing a successful YouTube channel required
Strong writing, editing, and visual storytelling skills
Tech-savvy with a strong aptitude for learning and using new technology
Highly organized with excellent time management and deadline discipline
Comfortable working cross-functionally with various teams & being a team player
Familiarity with scheduling tools, CRM platforms, and AI-powered marketing tools
Experience in the mortgage or real estate industry is a plus
This position requires a minimum of 3 years of experience in digital marketing and/or social media management
High school Diploma required, associate's degree Preferred
What we offer: Because we recognize and reward hard work, we offer a competitive salary, a full benefits package, and the potential for a performance-based bonus.
What to do next: If Cornerstone sounds like the place for you (and if you have the qualifications, drive, and passion to match), we invite you to become a member of our winning team! And remember, once you're part of our Cornerstone family, we'll continue to invest in you as a valuable asset in our company. As many of our team members can tell you, there's something special about working at Cornerstone.
Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr
We honor
God
by using our talents to make a
positive difference
in the lives of our Team Members, Clients, Shareholders, Communities, and the People who provide services to us.
Who we are looking for: A top-producing mortgage team is seeking a Branch Social & Digital Media Specialist with a strong background in YouTube platform management who can bring creative ideas to life, while executing strategic digital marketing initiatives. This role is ideal for a highly organized, visually driven marketer who understands social media, brand consistency, and performance-driven content while working within compliance standards.
You will be responsible for planning, creating, publishing, and optimizing content across multiple platforms, coordinating with internal teams and vendors, while ensuring all digital touchpoints reflect the brand's voice, professionalism, and quality for the branch.
What you'll do: Content Strategy & Creation
Develop and execute monthly and long-term social media content plans
Create platform-optimized Long Form and Short form Video Content
Concepts for: YouTube, Instagram, TikTok, Facebook, LinkedIn, & Google My Business
Optimize YouTube video titles, descriptions, tags, and thumbnails for SEO and algorithmic visibility.
Apply strong visual judgment, layout balance, and brand consistency across all assets
Ensure grammar, punctuation, and brand voice are always accurate and aligned
Video & Creative Coordination
Research & identify content ideas for video creation
Schedule video shoots with a videographer
Coordinate post-production and revisions with videographer/video editors
Publishing, Engagement & Community Management
Balance varied posting cadences without sacrificing quality or consistency using scheduling software
Manage comment responses, inbox management, and social outreach
Oversee reputation management (reviews) across social media and review profiles
Maintain professionalism and clarity in all communications
Email, Website & Campaign Support
Send weekly & monthly email newsletters featuring video content
Submit website updates to the web team
Utilize CRM and marketing tech tools to execute email drip campaigns
Compliance, Tools & Optimization
Ensure all content adheres to brand standards, platform best practices, and is approved by compliance
Use AI tools/agents to increase efficiency without sacrificing quality
Manage deadlines and ensure all deliverables meet quality, accuracy, and compliance standards
Research and evaluate new digital tools, platforms, and trends to stay ahead in an evolving media landscape
Stay informed about YouTube platform updates, algorithm changes, and new features, adapting strategies accordingly.
Performance & Analytics
Track and measure the effectiveness of social media and digital efforts, delivering performance reports and actionable insights
Make recommendations based on an understanding of YouTube best practices, algorithms, SEO, and analytics
Adjust content strategy based on performance trends and insights
What you'll need to be successful: Success in this job relies on your time management skills, organization, and positive attitude. In addition, you'll need the following qualifications:
Proven experience managing multiple social platforms for a brand or business
Proven experience growing and managing a successful YouTube channel required
Strong writing, editing, and visual storytelling skills
Tech-savvy with a strong aptitude for learning and using new technology
Highly organized with excellent time management and deadline discipline
Comfortable working cross-functionally with various teams & being a team player
Familiarity with scheduling tools, CRM platforms, and AI-powered marketing tools
Experience in the mortgage or real estate industry is a plus
This position requires a minimum of 3 years of experience in digital marketing and/or social media management
High school Diploma required, associate's degree Preferred
What we offer: Because we recognize and reward hard work, we offer a competitive salary, a full benefits package, and the potential for a performance-based bonus.
What to do next: If Cornerstone sounds like the place for you (and if you have the qualifications, drive, and passion to match), we invite you to become a member of our winning team! And remember, once you're part of our Cornerstone family, we'll continue to invest in you as a valuable asset in our company. As many of our team members can tell you, there's something special about working at Cornerstone.
Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr