Assistant Brand Manager - Shopper Marketing
Nom Nom, Nashville, Tennessee, United States, 37247
Nom Nom delivers delight to your dog’s day. We’re driven by a deep love for dogs and a commitment to their well‑being, and are guided by a simple yet powerful philosophy: to provide pups with meals that mirror the devotion, attention, and care that they give us. Our variety of real good, feel good meals burst with vibrant ingredients and tasty textures. They’re prepared, portioned, and packaged in our very own kitchens, and personalized all the way down to the calorie to meet the unique needs of every dog we serve. Board‑certified veterinary nutritionists and world‑class scientists have made sure of that, by ensuring maximum nutrition from all of our recipes while advancing dog health at large.
Job Description As Nom Nom focuses on our retail footprint across key partners we’re looking for an ABM to support primarily Shopper Marketing to help bring our brand to life wherever pet parents shop — online and in‑store. This role is ideal for a strategic yet hands‑on marketer who understands how retail marketing works, knows how to turn sales data into action, and is excited to build programs that drive trial, conversion, and brand love. This ABM will own the development and execution of shopper marketing programs across our retail partners, ensuring our brand shows up in a compelling, consistent, and conversion‑driven way. You’ll work cross‑functionally with brand, sales, creative, and agency partners to support new product launches, promotions, and always‑on retail initiatives.
Key Responsibilities Retail & Shopper Marketing Execution
Develop and execute shopper marketing programs across retailers (brick & mortar and e‑tail) to drive awareness, trial, and conversion
Understand each retailer’s marketing ecosystem and manage the tactics that maximize impact (digital, in‑store, media, etc.)
Partner closely with Sales to support retailer priorities, promotions, and joint business plans
Digital & E‑Commerce Marketing
Own how the brand shows up online across retailer platforms (product detail pages, brand stores, search, display, and promotional placements)
Build and manage digital marketing programs in support of product launches, promotions, and seasonal moments
Manage the retail media agency partners to maximize ROAS on spend and link execution to the balance of the brand
Create and manage digital assets in partnership with creative agency and media partners to ensure best‑in‑class execution
In‑Store Execution & Experiential
Lead in‑store sampling and demo programs, including planning, execution, vendor management, and performance evaluation
Ensure strong in‑store/onsite presence where possible signage, displays, and merchandising that aligns with brand standards
Work with retail and sales team partners to identify opportunities to improve shelf visibility and shopper engagement
Analytics & Optimization
Analyze sales performance, promotional results, and campaign effectiveness. Fluency in NielsenIQ or other syndicated data tools is preferred.
Translate data into insights, best practices, and clear recommendations for future programs
Track KPIs and share learnings with internal stakeholders to continuously improve performance
Cross‑Functional Collaboration
Work closely with Brand, Creative, Sales, and external agencies to deliver cohesive, on‑brand programs
Support other aspects of brand marketing, including brand activation, influencer/creator, and other channels as necessary
Support go‑to‑market plans for new product launches across retail channels
Nom Nom embraces inclusion, diversity, and equal opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. Nom Nom is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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Job Description As Nom Nom focuses on our retail footprint across key partners we’re looking for an ABM to support primarily Shopper Marketing to help bring our brand to life wherever pet parents shop — online and in‑store. This role is ideal for a strategic yet hands‑on marketer who understands how retail marketing works, knows how to turn sales data into action, and is excited to build programs that drive trial, conversion, and brand love. This ABM will own the development and execution of shopper marketing programs across our retail partners, ensuring our brand shows up in a compelling, consistent, and conversion‑driven way. You’ll work cross‑functionally with brand, sales, creative, and agency partners to support new product launches, promotions, and always‑on retail initiatives.
Key Responsibilities Retail & Shopper Marketing Execution
Develop and execute shopper marketing programs across retailers (brick & mortar and e‑tail) to drive awareness, trial, and conversion
Understand each retailer’s marketing ecosystem and manage the tactics that maximize impact (digital, in‑store, media, etc.)
Partner closely with Sales to support retailer priorities, promotions, and joint business plans
Digital & E‑Commerce Marketing
Own how the brand shows up online across retailer platforms (product detail pages, brand stores, search, display, and promotional placements)
Build and manage digital marketing programs in support of product launches, promotions, and seasonal moments
Manage the retail media agency partners to maximize ROAS on spend and link execution to the balance of the brand
Create and manage digital assets in partnership with creative agency and media partners to ensure best‑in‑class execution
In‑Store Execution & Experiential
Lead in‑store sampling and demo programs, including planning, execution, vendor management, and performance evaluation
Ensure strong in‑store/onsite presence where possible signage, displays, and merchandising that aligns with brand standards
Work with retail and sales team partners to identify opportunities to improve shelf visibility and shopper engagement
Analytics & Optimization
Analyze sales performance, promotional results, and campaign effectiveness. Fluency in NielsenIQ or other syndicated data tools is preferred.
Translate data into insights, best practices, and clear recommendations for future programs
Track KPIs and share learnings with internal stakeholders to continuously improve performance
Cross‑Functional Collaboration
Work closely with Brand, Creative, Sales, and external agencies to deliver cohesive, on‑brand programs
Support other aspects of brand marketing, including brand activation, influencer/creator, and other channels as necessary
Support go‑to‑market plans for new product launches across retail channels
Nom Nom embraces inclusion, diversity, and equal opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. Nom Nom is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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