As a Paid Search Strategist 2 at OuterBox, you will take charge of the search engine marketing efforts, driving targeted traffic and delivering measurable results for several of our clients. You'll have the opportunity to work with innovative & transformative digital health brands and the fastest-growing e-commerce companies and collaborate with a team of dynamic professionals.
Job Responsibilities Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Campaign Management: Plan, execute, and optimize within the full Google Suite and Microsoft Ads with a focus on paid search, shopping, and performance max campaigns
Keyword Research: Conduct thorough keyword research to identify high-value, relevant keywords and build effective campaigns.
Ad Copywriting: Create compelling ad copy and design effective ad creatives to maximize click-through rates and conversions.
Bid Management: Monitor and adjust bid strategies to achieve campaign goals while optimizing cost-per-click and return on ad spend (ROAS).
Performance Analysis: Analyze campaign data and provide insights and recommendations for improving performance and achieving KPIs.
A/B Testing: Continuously test ad variations, landing pages, and other elements to improve campaign performance.
Competitive Analysis: Stay up-to-date with industry trends and competitor strategies to ensure a competitive edge.
Budget Management: Manage budgets effectively, ensuring efficient allocation of funds across campaigns.
Other duties, as assigned.
Qualifications
2+ years of experience with paid media advertising. Demonstration of exemplary performance may supersede the experience requirement.
Bachelor's degree in Marketing, Advertising, or a related field.
Proven experience as an SEM Specialist with a strong track record of successful PPC campaigns.
Google Ads and Bing Ads certification preferred.
Proficiency in SEM tools and platforms, including Google Ads Editor, Google Analytics, and keyword research tools.
Analytical mindset with strong data analysis skills.
Excellent communication and teamwork skills.
A passion for staying updated on the latest digital marketing trends and best practices.
Certification or experience in other digital marketing channels (e.g., SEO, social media) is a plus.
This role is based in the US. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Fast-paced, dynamic office environment and may be required to work outside of regular office hours to resolve issues or complete projects of the department.
Benefits
We invest in our team by empowering new ideas and providing opportunities for continuous professional development.
We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
Generous health, dental, and vision benefits.
401K with employer match program.
Generous PTO for all employees.
Total Compensation for this role is $75,000 - 90,000.
Our company is an equal‑opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected status.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Limited travel may be required to our headquarters or to client offices. Less than 10%
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Job Responsibilities Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Campaign Management: Plan, execute, and optimize within the full Google Suite and Microsoft Ads with a focus on paid search, shopping, and performance max campaigns
Keyword Research: Conduct thorough keyword research to identify high-value, relevant keywords and build effective campaigns.
Ad Copywriting: Create compelling ad copy and design effective ad creatives to maximize click-through rates and conversions.
Bid Management: Monitor and adjust bid strategies to achieve campaign goals while optimizing cost-per-click and return on ad spend (ROAS).
Performance Analysis: Analyze campaign data and provide insights and recommendations for improving performance and achieving KPIs.
A/B Testing: Continuously test ad variations, landing pages, and other elements to improve campaign performance.
Competitive Analysis: Stay up-to-date with industry trends and competitor strategies to ensure a competitive edge.
Budget Management: Manage budgets effectively, ensuring efficient allocation of funds across campaigns.
Other duties, as assigned.
Qualifications
2+ years of experience with paid media advertising. Demonstration of exemplary performance may supersede the experience requirement.
Bachelor's degree in Marketing, Advertising, or a related field.
Proven experience as an SEM Specialist with a strong track record of successful PPC campaigns.
Google Ads and Bing Ads certification preferred.
Proficiency in SEM tools and platforms, including Google Ads Editor, Google Analytics, and keyword research tools.
Analytical mindset with strong data analysis skills.
Excellent communication and teamwork skills.
A passion for staying updated on the latest digital marketing trends and best practices.
Certification or experience in other digital marketing channels (e.g., SEO, social media) is a plus.
This role is based in the US. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Fast-paced, dynamic office environment and may be required to work outside of regular office hours to resolve issues or complete projects of the department.
Benefits
We invest in our team by empowering new ideas and providing opportunities for continuous professional development.
We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
Generous health, dental, and vision benefits.
401K with employer match program.
Generous PTO for all employees.
Total Compensation for this role is $75,000 - 90,000.
Our company is an equal‑opportunity employer committed to providing a work environment free from discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected status.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Limited travel may be required to our headquarters or to client offices. Less than 10%
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