Media Strategist- Performance Strategy
Canvas Construction, El Segundo, California, United States, 90245
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
The Role Are you interested in automotive? Do you like working with the latest technology providers, top websites, and social media platforms? Do you enjoy working with data to solve real-world business challenges in a rapidly evolving digital ecosystem?
If yes, then look no further and join a fun and engaging team where you will help build strategic media plans that deliver performance outcomes! Work with a variety of cross-discipline teams in all phases of the planning process, including research, creation, implementation, and stewardship of media plans and strategies.
The Strategist actively contributes to the strategic development, creation, execution and stewardship of client campaigns and associated deliverables on the Genesis In-Market Digital Performance Strategy & Investment team. They specialize in digital media planning development, campaign execution and administration, as well as strategic measurement insights / performance analysis. The Strategist works directly with the team’s Supervisors to lead day-to-day campaign management and optimizations and helps to guide and mentor Associates. They are a steward of information and a resource to help identify insights that inform strategic direction. The Digital Strategist will often take the lead on individual projects but always collaborates with the team on daily stewardship and business needs.
Key Duties & Responsibilities: Strategic Development
Create and maintain strategic client digital media plans (working collaboratively with multiple groups both internally and externally)
Develop an intimate knowledge of the client’s brand and product details, KPIs, etc.
Utilize a variety of research and planning tools to develop strategic planning insights, competitive analysis, and reporting to ensure the client is reaching the target audience and other actionable business insights (comScore, IIHS Polk, Mintel, Nielsen, eMarketer, etc.)
Support the maintenance of media plans with a lens on improving performance
Participate in collaborative team brainstorms for strategic planning initiatives
Support team in creating media-specific documentation, such as Request for Proposals (RFPs), media plans, objectives and strategies decks, and other related information.
Develop strategic POVs and recommendations pertaining to strategies, technologies and/or vendors
Other duties may be assigned, as needed
Digital Investment
Leverage execution and campaign management tools to ensure campaigns are on track
Ensure creative and trafficking deadlines are met for timely launches
Support the team in analyzing proposals and partner negotiations
Help to set up 3rd party ad server/tracker system: follow through to ensure sites are enabled, functioning properly, and all materials are received from creative agency
Create campaign post-launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
Enter data in Prisma campaign management platform to generate and track insertion orders, manage budget updates, and reconcile invoices
Work closely with Analytics team to ensure accuracy of monthly performance reports and contribute to post-campaign analysis
Other duties may be assigned, as needed
Integration
Manage workflow and ensure process and procedures are followed and expectations managed, including but not limited to organization of deadlines, deck updates, data entry, data pulls, etc.
Work closely with and learn from Social, Search, Analytics, Ad Operations and Brand / Lifestyle teams
Collaborate with multiple groups internally at the agency, partner agencies, and external partners
Support day-to-day communication with key partners: vendors, partner agencies, and clients
Contribute to an open and supportive working environment where opinions, views, and ideas are welcome and shared
Other duties may be assigned, as needed
Stewardship & Responsibilities
Steward all aspects of planning and execution of campaigns for the initiatives responsible for
Develop tactical components of client media campaigns, such as flowcharts, spreadsheets, and budget summaries
Ensure that deadlines are met, including managing expectations internally and client expectations
Manage accurate monthly budgets in conjunction with the Budget Manager and other teams
Maintain proper documentation so information can be easily retrieved
Focus on details, ensuring the highest degree of accuracy
Drive projects from start to finish
Provide oversight of Assistant Media Planner to ensure work is 100% error-free
Be proactive: Show interest in constantly learning and growing as a media professional
Represent Canvas Worldwide professionally with clients and industry
Other duties may be assigned, as needed
Qualifications: Education & Experience
Bachelor’s degree, concentration in business, marketing or advertising preferred
1 – 2 years of experience in Media Strategy or Planning and / or Media Investment, with a focus on digital channels; agency experience preferred
Technical Skills
High level proficiency with Microsoft Office Suite products (Excel, Word, PowerPoint)
Knowledge of research tools (comScore, Kantar, Nielsen, etc.) and ability to analyze data
Competency with digital activation and reporting platforms (Prisma, Campaign Manager 360/DoubleClick Campaign Manager, DoubleVerify, etc.)
Soft Skills
Excellent written and verbal communication skills, including ability to maintain strong internal, external and client relationships, communicating to internal managers, vendors, partner agencies, and clients
Strong presentation skills
Superior time management skills and ability to follow through; a strong ability to prioritize and handle multiple tasks with flexibility and to effectively communicate priorities to direct reports
Superb organizational and analytical skills; ability to ensure strong attention to detail with high level of accuracy and precision
Strong problem solving, critical thinking resourcefulness & creative thinking skills to solve business problems
Proven experience driving projects and campaigns from start to finish
Eagerness to learn
A team player
$70,400 - $70,400 a year
Salary and Benefits Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.
In-Office Work Schedule This is a hybrid role, requiring a minimum of 2 days in-office per week.
Canvas Worldwide is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
#J-18808-Ljbffr
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
The Role Are you interested in automotive? Do you like working with the latest technology providers, top websites, and social media platforms? Do you enjoy working with data to solve real-world business challenges in a rapidly evolving digital ecosystem?
If yes, then look no further and join a fun and engaging team where you will help build strategic media plans that deliver performance outcomes! Work with a variety of cross-discipline teams in all phases of the planning process, including research, creation, implementation, and stewardship of media plans and strategies.
The Strategist actively contributes to the strategic development, creation, execution and stewardship of client campaigns and associated deliverables on the Genesis In-Market Digital Performance Strategy & Investment team. They specialize in digital media planning development, campaign execution and administration, as well as strategic measurement insights / performance analysis. The Strategist works directly with the team’s Supervisors to lead day-to-day campaign management and optimizations and helps to guide and mentor Associates. They are a steward of information and a resource to help identify insights that inform strategic direction. The Digital Strategist will often take the lead on individual projects but always collaborates with the team on daily stewardship and business needs.
Key Duties & Responsibilities: Strategic Development
Create and maintain strategic client digital media plans (working collaboratively with multiple groups both internally and externally)
Develop an intimate knowledge of the client’s brand and product details, KPIs, etc.
Utilize a variety of research and planning tools to develop strategic planning insights, competitive analysis, and reporting to ensure the client is reaching the target audience and other actionable business insights (comScore, IIHS Polk, Mintel, Nielsen, eMarketer, etc.)
Support the maintenance of media plans with a lens on improving performance
Participate in collaborative team brainstorms for strategic planning initiatives
Support team in creating media-specific documentation, such as Request for Proposals (RFPs), media plans, objectives and strategies decks, and other related information.
Develop strategic POVs and recommendations pertaining to strategies, technologies and/or vendors
Other duties may be assigned, as needed
Digital Investment
Leverage execution and campaign management tools to ensure campaigns are on track
Ensure creative and trafficking deadlines are met for timely launches
Support the team in analyzing proposals and partner negotiations
Help to set up 3rd party ad server/tracker system: follow through to ensure sites are enabled, functioning properly, and all materials are received from creative agency
Create campaign post-launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
Enter data in Prisma campaign management platform to generate and track insertion orders, manage budget updates, and reconcile invoices
Work closely with Analytics team to ensure accuracy of monthly performance reports and contribute to post-campaign analysis
Other duties may be assigned, as needed
Integration
Manage workflow and ensure process and procedures are followed and expectations managed, including but not limited to organization of deadlines, deck updates, data entry, data pulls, etc.
Work closely with and learn from Social, Search, Analytics, Ad Operations and Brand / Lifestyle teams
Collaborate with multiple groups internally at the agency, partner agencies, and external partners
Support day-to-day communication with key partners: vendors, partner agencies, and clients
Contribute to an open and supportive working environment where opinions, views, and ideas are welcome and shared
Other duties may be assigned, as needed
Stewardship & Responsibilities
Steward all aspects of planning and execution of campaigns for the initiatives responsible for
Develop tactical components of client media campaigns, such as flowcharts, spreadsheets, and budget summaries
Ensure that deadlines are met, including managing expectations internally and client expectations
Manage accurate monthly budgets in conjunction with the Budget Manager and other teams
Maintain proper documentation so information can be easily retrieved
Focus on details, ensuring the highest degree of accuracy
Drive projects from start to finish
Provide oversight of Assistant Media Planner to ensure work is 100% error-free
Be proactive: Show interest in constantly learning and growing as a media professional
Represent Canvas Worldwide professionally with clients and industry
Other duties may be assigned, as needed
Qualifications: Education & Experience
Bachelor’s degree, concentration in business, marketing or advertising preferred
1 – 2 years of experience in Media Strategy or Planning and / or Media Investment, with a focus on digital channels; agency experience preferred
Technical Skills
High level proficiency with Microsoft Office Suite products (Excel, Word, PowerPoint)
Knowledge of research tools (comScore, Kantar, Nielsen, etc.) and ability to analyze data
Competency with digital activation and reporting platforms (Prisma, Campaign Manager 360/DoubleClick Campaign Manager, DoubleVerify, etc.)
Soft Skills
Excellent written and verbal communication skills, including ability to maintain strong internal, external and client relationships, communicating to internal managers, vendors, partner agencies, and clients
Strong presentation skills
Superior time management skills and ability to follow through; a strong ability to prioritize and handle multiple tasks with flexibility and to effectively communicate priorities to direct reports
Superb organizational and analytical skills; ability to ensure strong attention to detail with high level of accuracy and precision
Strong problem solving, critical thinking resourcefulness & creative thinking skills to solve business problems
Proven experience driving projects and campaigns from start to finish
Eagerness to learn
A team player
$70,400 - $70,400 a year
Salary and Benefits Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.
In-Office Work Schedule This is a hybrid role, requiring a minimum of 2 days in-office per week.
Canvas Worldwide is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
#J-18808-Ljbffr