Shafer Vineyards is one of Napa Valley's most revered hillside estates—crafting wines of elegance, longevity, and unmistakable sense of place for over four decades. As the brand deepens its presence across hospitality, direct-to-consumer, national accounts, and luxury partnerships worldwide, Shafer is building a modern marketing organization worthy of its legacy.
The Role The Marketing Manager is the operational heart of Shafer's marketing team—orchestrating the content, campaigns, releases, and cross-functional initiatives that bring the brand to life at every touchpoint. This role sits at the intersection of brand, sales, DTC, and hospitality, ensuring that every guest interaction, every bottle, and every moment of engagement reflects Shafer's standard of excellence.
Responsibilities Content & Brand Execution
Manage Shafer's master content calendar across social media, email, website, and hospitality communications
Coordinate photography, video, and copywriting with internal teams and external creative partners
Develop vintage storytelling into compelling brand narratives for each release
Leverage critical acclaim, scores, and press mentions across channels with taste and restraint
Manage seasonal and harvest content cadence
Schedule, publish, and maintain quality control across all outbound content
Apply a trained design eye to ensure all creative output meets Shafer's standard of elegance
Partner with national and regional sales, DTC, and hospitality teams
Plan and execute sales events nationwide
Manage logistics for tastings, activations, conferences, and buyer experiences
Coordinate trade and press support
Serve as the connective thread between marketing and guest-facing teams
Merchandise & Gifting
Oversee branded merchandise, corporate gifting, and hospitality collateral
Manage inventory, vendor relationships, fulfillment, and brand quality
Project & Campaign Management
Lead timelines and deliverables for releases and sponsorships
Drive projects to completion with disciplined executionAct as the central coordination point across teams
Support international market needs
CRM, Analytics & Reporting
Manage customer segmentation and personalized marketing journeys
Track and report on campaign performance
Use data to refine messaging and audience strategy
Brand Standards & Quality Control
Protect brand integrity across materials
Ensure consistency in visual and messaging standards
Communicate sustainability practices authentically
Who You Are
Highly organized and calm under pressure
Possess a sharp design eye and brand sensitivity
Skilled at managing complex calendars and stakeholders
Experienced in content, events, or brand operations within luxury industries
A natural collaborator across teams
Protective of and attuned to legacy brand representation
Preferred Experience
4–8 years in marketing or brand operations
Background in luxury wine, hospitality, fashion, or lifestyle brands
Experience planning and executing multi-market events
Proficiency with CRM, social, CMS, and email systems
Experience with Klaviyo a plus
Working knowledge of Adobe Creative Suite
Familiarity with wine media and industry rhythms
#J-18808-Ljbffr
The Role The Marketing Manager is the operational heart of Shafer's marketing team—orchestrating the content, campaigns, releases, and cross-functional initiatives that bring the brand to life at every touchpoint. This role sits at the intersection of brand, sales, DTC, and hospitality, ensuring that every guest interaction, every bottle, and every moment of engagement reflects Shafer's standard of excellence.
Responsibilities Content & Brand Execution
Manage Shafer's master content calendar across social media, email, website, and hospitality communications
Coordinate photography, video, and copywriting with internal teams and external creative partners
Develop vintage storytelling into compelling brand narratives for each release
Leverage critical acclaim, scores, and press mentions across channels with taste and restraint
Manage seasonal and harvest content cadence
Schedule, publish, and maintain quality control across all outbound content
Apply a trained design eye to ensure all creative output meets Shafer's standard of elegance
Partner with national and regional sales, DTC, and hospitality teams
Plan and execute sales events nationwide
Manage logistics for tastings, activations, conferences, and buyer experiences
Coordinate trade and press support
Serve as the connective thread between marketing and guest-facing teams
Merchandise & Gifting
Oversee branded merchandise, corporate gifting, and hospitality collateral
Manage inventory, vendor relationships, fulfillment, and brand quality
Project & Campaign Management
Lead timelines and deliverables for releases and sponsorships
Drive projects to completion with disciplined executionAct as the central coordination point across teams
Support international market needs
CRM, Analytics & Reporting
Manage customer segmentation and personalized marketing journeys
Track and report on campaign performance
Use data to refine messaging and audience strategy
Brand Standards & Quality Control
Protect brand integrity across materials
Ensure consistency in visual and messaging standards
Communicate sustainability practices authentically
Who You Are
Highly organized and calm under pressure
Possess a sharp design eye and brand sensitivity
Skilled at managing complex calendars and stakeholders
Experienced in content, events, or brand operations within luxury industries
A natural collaborator across teams
Protective of and attuned to legacy brand representation
Preferred Experience
4–8 years in marketing or brand operations
Background in luxury wine, hospitality, fashion, or lifestyle brands
Experience planning and executing multi-market events
Proficiency with CRM, social, CMS, and email systems
Experience with Klaviyo a plus
Working knowledge of Adobe Creative Suite
Familiarity with wine media and industry rhythms
#J-18808-Ljbffr