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Marketing & Advocacy Manager Germany W/M Job Requisition ID: 32701
Department: SALES
Location: Germany
Come and Save Lives with Us! Serb Pharmaceuticals is a growing international specialty pharmaceutical group that is a dedicated ally to healthcare providers treating patients with critical conditions, focusing on emergency care and rare diseases. We have over 520 employees in 16 countries. Our portfolio of 80+ rescue medicines makes a real difference in the lives of patients and their caregivers and that gives every one of our employees a sense of purpose. Our Purpose is supported by our 4 key values:
We make patients our priority
We act with integrity and accountability
We work together as one team
We look for better ways forward
Broad Overview As a Marketing & Advocacy Manager for SERB, you will combine responsibilities of sales, marketing, and advocacy to drive the success of our product portfolio across Germany. In this hybrid role, you will engage with healthcare professionals, patient organizations, and other stakeholders to foster relationships, promote our products and develop and execute strategic marketing initiatives. The role requires a self‑motivated, highly organized individual passionate about making a difference for patients.
Responsibilities
Build and maintain strategic relationships with key external stakeholders, including KOLs, healthcare professionals, patient advocacy groups, and other influencers in the healthcare ecosystem.
Collaborate with cross‑functional teams (Medical, Sales, and Market Access) to develop and execute Peer‑to‑Peer and Advocacy programs.
Design and implement marketing strategies tailored to the DACH region, leveraging insights from the field to align with broader corporate objectives.
Collaborate with internal teams and functions such as medical, sales, and market access to create and drive promotional campaigns.
Lead development of materials, programs and tactics to enhance product awareness and advocacy, ensuring compliance with industry standards and local regulations.
Analyze market trends and competitive landscapes, adjusting marketing approaches to capitalize on growth opportunities.
Maintain in‑depth knowledge of key accounts and market dynamics, supporting strategic decision‑making with actionable insights.
Propose, plan, and implement events including congresses, webinars, roundtables and symposia in relevant markets and coordinate the support of other team members.
Support the General Manager in evaluating business opportunities through the collection of market and disease‑area insight.
Monitor the effectiveness of campaigns and sales efforts, identifying and implementing opportunities for improvement.
Qualifications Technical Skills
Proven track record of building relationships with healthcare professionals and patient organizations.
Understanding of the pharmaceutical landscape, healthcare systems and regulatory requirements in Germany and ideally Austria and Switzerland.
Computer literacy (MS Office and iOS on Apple devices).
Valid driving license and willingness to travel (~30‑60%).
Fluency in German is a must.
Excellent command of verbal and written English.
Strong communication and presentation skills.
Excellent relationship skills and strong client orientation.
Self‑motivated, highly organized.
Ability to manage multiple responsibilities and adapt to a fast‑paced, dynamic environment.
Education and experience
Degree in Life Sciences, Pharmacy, Marketing, Business, or related field; qualification as Pharmaberater (in §75 AMG certification).
Several years of experience in both specialty pharma sales and marketing roles.
Serb Pharmaceuticals is an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values. #J-18808-Ljbffr
Marketing & Advocacy Manager Germany W/M Job Requisition ID: 32701
Department: SALES
Location: Germany
Come and Save Lives with Us! Serb Pharmaceuticals is a growing international specialty pharmaceutical group that is a dedicated ally to healthcare providers treating patients with critical conditions, focusing on emergency care and rare diseases. We have over 520 employees in 16 countries. Our portfolio of 80+ rescue medicines makes a real difference in the lives of patients and their caregivers and that gives every one of our employees a sense of purpose. Our Purpose is supported by our 4 key values:
We make patients our priority
We act with integrity and accountability
We work together as one team
We look for better ways forward
Broad Overview As a Marketing & Advocacy Manager for SERB, you will combine responsibilities of sales, marketing, and advocacy to drive the success of our product portfolio across Germany. In this hybrid role, you will engage with healthcare professionals, patient organizations, and other stakeholders to foster relationships, promote our products and develop and execute strategic marketing initiatives. The role requires a self‑motivated, highly organized individual passionate about making a difference for patients.
Responsibilities
Build and maintain strategic relationships with key external stakeholders, including KOLs, healthcare professionals, patient advocacy groups, and other influencers in the healthcare ecosystem.
Collaborate with cross‑functional teams (Medical, Sales, and Market Access) to develop and execute Peer‑to‑Peer and Advocacy programs.
Design and implement marketing strategies tailored to the DACH region, leveraging insights from the field to align with broader corporate objectives.
Collaborate with internal teams and functions such as medical, sales, and market access to create and drive promotional campaigns.
Lead development of materials, programs and tactics to enhance product awareness and advocacy, ensuring compliance with industry standards and local regulations.
Analyze market trends and competitive landscapes, adjusting marketing approaches to capitalize on growth opportunities.
Maintain in‑depth knowledge of key accounts and market dynamics, supporting strategic decision‑making with actionable insights.
Propose, plan, and implement events including congresses, webinars, roundtables and symposia in relevant markets and coordinate the support of other team members.
Support the General Manager in evaluating business opportunities through the collection of market and disease‑area insight.
Monitor the effectiveness of campaigns and sales efforts, identifying and implementing opportunities for improvement.
Qualifications Technical Skills
Proven track record of building relationships with healthcare professionals and patient organizations.
Understanding of the pharmaceutical landscape, healthcare systems and regulatory requirements in Germany and ideally Austria and Switzerland.
Computer literacy (MS Office and iOS on Apple devices).
Valid driving license and willingness to travel (~30‑60%).
Fluency in German is a must.
Excellent command of verbal and written English.
Strong communication and presentation skills.
Excellent relationship skills and strong client orientation.
Self‑motivated, highly organized.
Ability to manage multiple responsibilities and adapt to a fast‑paced, dynamic environment.
Education and experience
Degree in Life Sciences, Pharmacy, Marketing, Business, or related field; qualification as Pharmaberater (in §75 AMG certification).
Several years of experience in both specialty pharma sales and marketing roles.
Serb Pharmaceuticals is an equal opportunity employer. We offer competitive compensation & benefit packages, challenging opportunities and a culture of working together in a supportive way built on our strong foundation of values. #J-18808-Ljbffr