Digital Marketing Manager
Cornerstone Building Brands, Cary, North Carolina, United States, 27518
Job Description
The Digital & Social Marketing Center of Excellence (CoE) is responsible for driving enterprise-wide digital performance by strengthening customer relationships, increasing brand visibility and equity, accelerating purchase decisions, and optimizing marketing investment.
The Digital Marketing Manager is a centralized role reporting to the Director of Digital & Social Marketing. This role partners closely with business unit marketing teams including Windows & Doors, Siding & Accessories, Metal Solutions, Canada, and Corporate to drive and enable best‑in‑class digital marketing programs across search, performance media and digital advertising, marketing automation, and digital analytics.
This role is ideal for a strong digital generalist who combines strategic thinking with hands‑on execution, brings a strong performance and accountability mindset, enjoys working with data, and partnering with cross‑functional teams to drive continuous optimization across the enterprise.
Key Responsibilities
Partner with search, paid media and social owners to guide enterprise SEO, SEM, and digital advertising programs (paid social, video, programmatic and emerging performance channels) within an agency‑led execution model
Bring strong expertise in search behavior, keyword strategy, audience intent, and bidding models to inform testing, optimization, and demand capture
Improve visibility and conversion across organic search, paid placements, and AI‑powered discovery experiences (GEO), including zero‑click and AI‑assisted results
Partner with the Digital & Social CoE Marketing team and business units to improve demand capture, lead quality, and conversion performance
Support and optimize marketing automation and lifecycle programs, proactively identifying opportunities to enhance effectiveness and scalability
Partner with Marketing and IT to support a cohesive customer marketing data strategy that enables targeting, measurement, and personalization
Maintain a clear, enterprise‑level understanding of where customer and prospect data lives across platforms, including web analytics, CRM, marketing automation, paid media, social, and third‑party sources
Ensure accurate tracking and tagging through Google Tag Manager (GTM) Monitor and support reliable performance measurement through GA4 and dashboards
Translate customer behavior, performance data, and feedback into actionable recommendations that enhance experience and drive revenue
Identify trends, testing opportunities, and optimization roadmaps to support continuous improvement
Lead training and contribute to digital standards, playbooks, and best practices to elevate capabilities across teams
Partner with business units on pilot initiatives to test and validate new approaches prior to scaling
Evaluate emerging technologies (AI content/search tools, CDPs, journey orchestration, testing/UX) and make adoption recommendations
Support website optimization, testing, and related digital initiatives as needed
Qualifications
Bachelor’s degree in Marketing, Communications, Technology, or related field
5+ years of experience in digital marketing
Demonstrated experience with SEO and SEM, Marketing Automation and digital analytics and reporting
Working knowledge of Google Analytics (GA4) and Google Tag Manager
Familiarity with search optimization tools (e.g., BrightEdge)
Experience with marketing automation tools and CRM platforms (e.g., Eloqua, Marketo, HubSpot, Salesforce Marketing Cloud, Microsoft Dynamics)
Familiarity with Website and eCommerce platforms (WordPress, Optimizely) and Heat‑mapping and UX tools (e.g., Fullstory, Hotjar)
Understanding of online customer journeys and conversion optimization
Strong analytical skills with the ability to turn data into action
Proven project management skills and ability to deliver in a fast‑paced environment
Strong written and verbal communication skills
Ability to work effectively with stakeholders at all levels of the organization
Experience in building products, manufacturing, or B2B environments
Experience working within a centralized or Center of Excellence model
Additional Information All your information will be kept confidential according to EEO guidelines.
Why work for Cornerstone Building Brands? Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full‑time team members receive medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401(k), EAP, discount programs, tuition reimbursement, training, and professional development.
Full‑time is defined as regularly working 30+ hours per week. Union programs may vary depending on the collective bargaining agreement.
Cornerstone Building Brands is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organization’s Participation in E‑Verify Poster here.
California Consumer Privacy Act (CCPA) of 2018
Must be at least 18 years of age to apply.
#J-18808-Ljbffr
The Digital Marketing Manager is a centralized role reporting to the Director of Digital & Social Marketing. This role partners closely with business unit marketing teams including Windows & Doors, Siding & Accessories, Metal Solutions, Canada, and Corporate to drive and enable best‑in‑class digital marketing programs across search, performance media and digital advertising, marketing automation, and digital analytics.
This role is ideal for a strong digital generalist who combines strategic thinking with hands‑on execution, brings a strong performance and accountability mindset, enjoys working with data, and partnering with cross‑functional teams to drive continuous optimization across the enterprise.
Key Responsibilities
Partner with search, paid media and social owners to guide enterprise SEO, SEM, and digital advertising programs (paid social, video, programmatic and emerging performance channels) within an agency‑led execution model
Bring strong expertise in search behavior, keyword strategy, audience intent, and bidding models to inform testing, optimization, and demand capture
Improve visibility and conversion across organic search, paid placements, and AI‑powered discovery experiences (GEO), including zero‑click and AI‑assisted results
Partner with the Digital & Social CoE Marketing team and business units to improve demand capture, lead quality, and conversion performance
Support and optimize marketing automation and lifecycle programs, proactively identifying opportunities to enhance effectiveness and scalability
Partner with Marketing and IT to support a cohesive customer marketing data strategy that enables targeting, measurement, and personalization
Maintain a clear, enterprise‑level understanding of where customer and prospect data lives across platforms, including web analytics, CRM, marketing automation, paid media, social, and third‑party sources
Ensure accurate tracking and tagging through Google Tag Manager (GTM) Monitor and support reliable performance measurement through GA4 and dashboards
Translate customer behavior, performance data, and feedback into actionable recommendations that enhance experience and drive revenue
Identify trends, testing opportunities, and optimization roadmaps to support continuous improvement
Lead training and contribute to digital standards, playbooks, and best practices to elevate capabilities across teams
Partner with business units on pilot initiatives to test and validate new approaches prior to scaling
Evaluate emerging technologies (AI content/search tools, CDPs, journey orchestration, testing/UX) and make adoption recommendations
Support website optimization, testing, and related digital initiatives as needed
Qualifications
Bachelor’s degree in Marketing, Communications, Technology, or related field
5+ years of experience in digital marketing
Demonstrated experience with SEO and SEM, Marketing Automation and digital analytics and reporting
Working knowledge of Google Analytics (GA4) and Google Tag Manager
Familiarity with search optimization tools (e.g., BrightEdge)
Experience with marketing automation tools and CRM platforms (e.g., Eloqua, Marketo, HubSpot, Salesforce Marketing Cloud, Microsoft Dynamics)
Familiarity with Website and eCommerce platforms (WordPress, Optimizely) and Heat‑mapping and UX tools (e.g., Fullstory, Hotjar)
Understanding of online customer journeys and conversion optimization
Strong analytical skills with the ability to turn data into action
Proven project management skills and ability to deliver in a fast‑paced environment
Strong written and verbal communication skills
Ability to work effectively with stakeholders at all levels of the organization
Experience in building products, manufacturing, or B2B environments
Experience working within a centralized or Center of Excellence model
Additional Information All your information will be kept confidential according to EEO guidelines.
Why work for Cornerstone Building Brands? Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full‑time team members receive medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401(k), EAP, discount programs, tuition reimbursement, training, and professional development.
Full‑time is defined as regularly working 30+ hours per week. Union programs may vary depending on the collective bargaining agreement.
Cornerstone Building Brands is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organization’s Participation in E‑Verify Poster here.
California Consumer Privacy Act (CCPA) of 2018
Must be at least 18 years of age to apply.
#J-18808-Ljbffr