Company Description
The Ivy Hotel is a 17-room luxury boutique hotel located in Baltimore’s historic Mount Vernon neighborhood. A member of Relais & Châteaux and Maryland’s only Michelin Two Key property, The Ivy is consistently recognized among the region’s best hotels. The highly inclusive room rate features made‑to‑order breakfast, evening cocktails, private car service, valet parking, and deeply personalized guest experiences.
Job Description The Ivy offers an exceptional environment for a marketing professional who wants to work at a high level within luxury hospitality. This role works closely with leadership across hotel operations, culinary, spa, sales, and reservations, and plays a direct role in revenue performance, brand perception, and long‑term growth. The Ivy fosters a collaborative, supportive culture where teams work closely together and take pride in their craft.
The Marketing Manager leads all marketing, communications, and brand initiatives for The Ivy Hotel, Magdalena, and The Spa at The Ivy. This role owns both strategy and execution across all channels, with the primary objective of driving revenue while protecting brand integrity and the guest experience.
Social media is an important component of this role, with a focus on thoughtful visual storytelling, strong content planning, and consistent brand expression. This position requires a great eye and attention to detail, with the ability to make creative decisions that align with the brand’s positioning and operational priorities.
The Marketing Manager develops and executes integrated marketing plans, oversees digital and social channels, manages agency relationships, and collaborates closely with internal teams to ensure marketing efforts are aligned with demand, occupancy, and service standards.
Key Responsibilities Marketing Strategy & Planning
Develop and execute annual and seasonal marketing strategies across rooms, dining, spa, events, and partnerships
Plan, prioritize, and pace campaigns based on demand, occupancy, and operational capacity
Identify target markets, growth opportunities, and competitive positioning
Make informed decisions around promotion timing and scope to support revenue without overextending operations
Brand Management & Communications
Serve as primary steward of The Ivy’s brand voice, visual identity, and messaging
Ensure consistency across all guest‑facing communications and marketing channels
Shape storytelling around guest experiences, packages, and events
Act as the final reviewer for marketing and communications materials
Campaign Execution & Channels
Lead execution of marketing campaigns across email, website, social media, digital advertising, partnerships, and on‑property promotions
Lead social media strategy, content planning, posting, and performance across platformsSet and uphold quality standards for all visual and written content across digital channels
Ensure content reflects brand positioning, guest experience, and service philosophy
Manage and update The Ivy and Magdalena websites
Track, analyze, and report on performance across channels
Agency & Partner Management
Oversee PR and digital marketing agencies
Set priorities, review deliverables, and evaluate performance
Develop and maintain relationships with strategic partners aligned with the brand
Collaboration & Revenue Alignment
Work closely with sales, reservations, food & beverage, spa, and events teams to align marketing with business goals
Support packages, promotions, and special events with thoughtful, well‑timed marketing execution
Translate operational needs into clear, effective marketing initiatives
Budget & Performance
Create and manage marketing budgets
Monitor spend and measure ROI
Use performance data to guide strategy and ongoing optimization
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field
4–6 years of marketing experience, preferably in hospitality, luxury, or lifestyle brands
Strong strategic thinking paired with hands‑on execution skills
Demonstrated ability to maintain strong visual standards and brand consistency across digital platforms
Strong experience with social media strategy, content development, and visual storytelling
Experience managing website content, email marketing, and digital campaigns
Working knowledge of SEO, paid media, and digital marketing tools
Strong visual sensibility with experience using graphic design platforms
Excellent written and verbal communication skills
Proven ability to manage multiple projects and priorities
Experience working with external agencies and partners
Local market knowledge and relationships a plus
Additional Information Authorization To Work In The US Is Required.
We Offer
Competitive compensation
Great health and dental insurance
Disability and life insurance options
Retail and hospitality perks
Free, high‑quality meal when working
Subsidized professional development and learning opportunities
Paid vacations and holidays
Retirement savings plan
A supportive, collaborative team culture
Meaningful opportunities for long‑term growth and advancement
The Ivy Hotel is an Equal Opportunity Employer. All employment offers are contingent upon successful completion of a background check, and pre‑employment drug test conducted in accordance with applicable federal, state and local laws.
Please submit a cover letter and a link to your portfolio with your application. We look forward to hearing from you!
#J-18808-Ljbffr
Job Description The Ivy offers an exceptional environment for a marketing professional who wants to work at a high level within luxury hospitality. This role works closely with leadership across hotel operations, culinary, spa, sales, and reservations, and plays a direct role in revenue performance, brand perception, and long‑term growth. The Ivy fosters a collaborative, supportive culture where teams work closely together and take pride in their craft.
The Marketing Manager leads all marketing, communications, and brand initiatives for The Ivy Hotel, Magdalena, and The Spa at The Ivy. This role owns both strategy and execution across all channels, with the primary objective of driving revenue while protecting brand integrity and the guest experience.
Social media is an important component of this role, with a focus on thoughtful visual storytelling, strong content planning, and consistent brand expression. This position requires a great eye and attention to detail, with the ability to make creative decisions that align with the brand’s positioning and operational priorities.
The Marketing Manager develops and executes integrated marketing plans, oversees digital and social channels, manages agency relationships, and collaborates closely with internal teams to ensure marketing efforts are aligned with demand, occupancy, and service standards.
Key Responsibilities Marketing Strategy & Planning
Develop and execute annual and seasonal marketing strategies across rooms, dining, spa, events, and partnerships
Plan, prioritize, and pace campaigns based on demand, occupancy, and operational capacity
Identify target markets, growth opportunities, and competitive positioning
Make informed decisions around promotion timing and scope to support revenue without overextending operations
Brand Management & Communications
Serve as primary steward of The Ivy’s brand voice, visual identity, and messaging
Ensure consistency across all guest‑facing communications and marketing channels
Shape storytelling around guest experiences, packages, and events
Act as the final reviewer for marketing and communications materials
Campaign Execution & Channels
Lead execution of marketing campaigns across email, website, social media, digital advertising, partnerships, and on‑property promotions
Lead social media strategy, content planning, posting, and performance across platformsSet and uphold quality standards for all visual and written content across digital channels
Ensure content reflects brand positioning, guest experience, and service philosophy
Manage and update The Ivy and Magdalena websites
Track, analyze, and report on performance across channels
Agency & Partner Management
Oversee PR and digital marketing agencies
Set priorities, review deliverables, and evaluate performance
Develop and maintain relationships with strategic partners aligned with the brand
Collaboration & Revenue Alignment
Work closely with sales, reservations, food & beverage, spa, and events teams to align marketing with business goals
Support packages, promotions, and special events with thoughtful, well‑timed marketing execution
Translate operational needs into clear, effective marketing initiatives
Budget & Performance
Create and manage marketing budgets
Monitor spend and measure ROI
Use performance data to guide strategy and ongoing optimization
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field
4–6 years of marketing experience, preferably in hospitality, luxury, or lifestyle brands
Strong strategic thinking paired with hands‑on execution skills
Demonstrated ability to maintain strong visual standards and brand consistency across digital platforms
Strong experience with social media strategy, content development, and visual storytelling
Experience managing website content, email marketing, and digital campaigns
Working knowledge of SEO, paid media, and digital marketing tools
Strong visual sensibility with experience using graphic design platforms
Excellent written and verbal communication skills
Proven ability to manage multiple projects and priorities
Experience working with external agencies and partners
Local market knowledge and relationships a plus
Additional Information Authorization To Work In The US Is Required.
We Offer
Competitive compensation
Great health and dental insurance
Disability and life insurance options
Retail and hospitality perks
Free, high‑quality meal when working
Subsidized professional development and learning opportunities
Paid vacations and holidays
Retirement savings plan
A supportive, collaborative team culture
Meaningful opportunities for long‑term growth and advancement
The Ivy Hotel is an Equal Opportunity Employer. All employment offers are contingent upon successful completion of a background check, and pre‑employment drug test conducted in accordance with applicable federal, state and local laws.
Please submit a cover letter and a link to your portfolio with your application. We look forward to hearing from you!
#J-18808-Ljbffr