This role supports the Senior Manager, CRM & Digital Customer Experience in the development, execution, and ongoing optimization of a Retailer CRM program, as well as the integration of CRM communications across multiple marketing disciplines. The Assistant Manager will support day-to-day CRM initiatives, including campaigns, launches, and ongoing communications, and will thrive in a fast-paced, highly collaborative environment.
Key Responsibilities
Partner with internal Owner Marketing teams to develop and enhance a Retail sales marketing CRM program
Define program objectives, technical integrations, business rules, and success metrics
Establish and deliver consistent program reporting with insights and recommendations to stakeholders and senior leadership
Develop presentations and educational materials to drive program awareness and retailer participation
Serve as a liaison between Marketing and Owner Marketing teams to ensure cohesive communication strategies
Collaborate and communicate program activities across internal departments, field teams, regional staff, and external vendors
Support daily CRM operations, including managing agency partners to execute brand CRM campaigns
Oversee audience strategies, creative reviews, testing, reporting, and campaign timelines
Participate in internal briefings and collaborate cross-functionally to develop communication plans and agency direction
Partner with media, brand, website, technical, finance, legal, and CSR teams to coordinate milestones and execution
Develop and maintain CRM project documentation, calendars, and status updates
Assist in strategic planning for next-generation CRM initiatives, including personalized customer journeys and integration across digital, social, and marketing channels
Champion innovative CRM ideas and encourage agencies to deliver forward-thinking solutions
Manage assigned campaign timelines and proactively communicate status, risks, and resolutions to stakeholders
Ensure agencies and service providers execute against approved strategies and objectives
Qualifications
3+ years of marketing or advertising experience
2–3 years of CRM marketing experience
Experience managing agencies and external partners
Ability to operate in a fast-paced, multi-project environment
Strong problem-solving skills with an entrepreneurial mindset
Excellent communication and relationship-building skills across executive, field, and agency teams
Preferred Experience
Automotive industry experience
Agency and/or client-side marketing experience
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Key Responsibilities
Partner with internal Owner Marketing teams to develop and enhance a Retail sales marketing CRM program
Define program objectives, technical integrations, business rules, and success metrics
Establish and deliver consistent program reporting with insights and recommendations to stakeholders and senior leadership
Develop presentations and educational materials to drive program awareness and retailer participation
Serve as a liaison between Marketing and Owner Marketing teams to ensure cohesive communication strategies
Collaborate and communicate program activities across internal departments, field teams, regional staff, and external vendors
Support daily CRM operations, including managing agency partners to execute brand CRM campaigns
Oversee audience strategies, creative reviews, testing, reporting, and campaign timelines
Participate in internal briefings and collaborate cross-functionally to develop communication plans and agency direction
Partner with media, brand, website, technical, finance, legal, and CSR teams to coordinate milestones and execution
Develop and maintain CRM project documentation, calendars, and status updates
Assist in strategic planning for next-generation CRM initiatives, including personalized customer journeys and integration across digital, social, and marketing channels
Champion innovative CRM ideas and encourage agencies to deliver forward-thinking solutions
Manage assigned campaign timelines and proactively communicate status, risks, and resolutions to stakeholders
Ensure agencies and service providers execute against approved strategies and objectives
Qualifications
3+ years of marketing or advertising experience
2–3 years of CRM marketing experience
Experience managing agencies and external partners
Ability to operate in a fast-paced, multi-project environment
Strong problem-solving skills with an entrepreneurial mindset
Excellent communication and relationship-building skills across executive, field, and agency teams
Preferred Experience
Automotive industry experience
Agency and/or client-side marketing experience
#J-18808-Ljbffr