Sales Director - Southern EU (FR/ES/IT) - based in Belgium

About Our Client

A well‑established, family-owned European manufacturer in the hospitality industry is expanding its footprint across Southern Europe. With production sites in multiple European countries, the company delivers premium, design‑led products to professional customers.

Job Description

• Full P&L-style ownership of the region (FR / ES / IT)
• Direct reporting line to the CEO; part of the management team
• Strategic and operational mix: regional growth, team leadership, and key account management
• High autonomy, short decision cycles, and visible impact
• Opportunity to shape the next growth phase of a European family business
• Lead and develop the entire regional sales team

Top Priorities (First 12-18 Months)

1. Strengthen, optimize, and professionalize the distributor network
2. Deliver measurable revenue growth in Southern Europe
3. Implement structure: clear targets, KPIs, processes, and commercial cadence
4. Coach, align and elevate a team of approximately 5 Key Account Managers

The Successful Applicant

Background

• Senior B2B sales leader in Hospitality / HoReCa or adjacent professional sectors
• Strong track record in Southern European markets
• Experience managing distributor-led sales models

Style & Mindset

• Hands-on, entrepreneurial, and commercially sharp
• At ease moving between board-level discussion and field visits
• Strong relationship builder with cultural sensitivity
• Thrives in independent, fast-moving, family-owned environments

Languages

• Fluent English
• Fluent in French and/or Spanish
• Italian is an asset but not required

What's on Offer

• Location: Belgium
• Travel: Frequent within the region
• Contract: Employee
• Package: Competitive fixed + variable, car + expenses

• Real ownership and influence over a strategic region
• Direct access to the CEO and executive decisions
• Visible impact within the first year
• Strong values: quality, sustainability, long-term partnerships

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