Director, Marketing Operations (Salesforce Marketing Cloud)

Rx Savings Solutions (RxSS), part of McKesson's CoverMyMeds organization, offers an innovative, patented software system that educates and empowers consumers to make the best healthcare choices at the lowest cost. Founded and operated by a team of pharmacists and software engineers, we support a collaborative, cost-saving solution for purchasing prescription drugs.We're looking to hire a **Director,****Marketing Operations** to provide strategic oversight for marketing technology and data to drive revenue growth and patient engagement, while overseeing omni-channel campaign execution, budgetcross-functional teams across the business to drive successful outcomes for Revenue Marketing (B2B) and Engagement Marketing (B2C). The desired candidate will have a strong combination of both strategic and technical background leveraging Salesforce Marketing Cloud in previous roles. *\* Our ideal candidate will reside in Overland Park, KS or Columbus, OH to support a hybrid work schedule, but we may consider a well qualified full-remote individual.* and performance. This role collaborates with This role oversees the internal marketing operations team and works closely with product, engagement, engineering, and commercial teams. Key duties include leading strategy and planning, managing lifecycle campaigns and operations, delivering scalable experiences, evaluating performance, and applying data insights to guide planning.: Develop marketing operations strategy and roadmap, plans for new tech/AI innovation and improved customer experiences and journeys. This includes support for both B2C and B2B campaigns driving engagement and demand generation. : Collaborate with product, sales, engineering and analytics teams to ensure marketing efforts support business goals, such as product revenue growth, demand generation, member engagement and customer retention.compliance and privacy to ensure requirements are met. Operate as one team with shared outcomes. Work with legal, * Bachelor's degree in business, marketing or engineering, or equivalent, and typically requires 12+ years of relative experience, including 4+ years of management experience* 7+ Years of experience in Marketing Automation and/or Operations roles, preferably in healthcare and/or SaaS industries* Strong B2C and B2B marketing background, data storytelling, and technical expertise (Marketing Automation Platforms, CRM)* Salesforce Marketing Cloud experience required, and Data Cloud experience strongly preferred* Strong knowledge of AMPscript, SQL and HTML/CSS/Responsive Design* Deep knowledge of Marketing Cloud data structure, APIs, Data Extensions, Marketing Cloud SFTP and functionalitysuch as Journey Builder, Email Studio,and Marketing Cloud Connector App within Salesforce* Familiarity with Salesforce CRM, Sales, Service and/or Experience Clouds* Knowledge of product development lifecycle and tools, such as JIRA* Experience working in healthcare or another regulated industry with knowledge of HIPAA, PHI/PIIdata privacyandcompliance requirements* Leadership and stakeholder management, and ability to work in ambiguity* Experience in building scalable systems and driving automation for growth
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