Job Description:
Role Summary/Purpose
The VP, Sales Enrollment & Messaging is responsible for leading the strategy, operations, and commercial alignment of provider onboarding, activation readiness, and provider-facing communication across the Health & Wellness platform. This role drives growth outcomes by ensuring providers receive clear, consistent, and compliant guidance throughout the enrollment, activation, and re‑engagement lifecycle.
The VP partners closely with Sales, Network Solutions, Training, Quality, Certification, Product, and other cross‑functional teams to streamline provider onboarding, remove activation friction, strengthen adoption, and improve provider readiness. This leader plays a critical role in operationalizing frictionless enablement by aligning people, processes, and communication to support platform growth, compliance expectations, and sustainable scalability.
Our Way of Working
We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in‑person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities
- Lead the strategy, execution, and performance of Sales Enrollment & Messaging to accelerate provider onboarding, reduce activation friction, and strengthen commercial growth outcomes.
- Oversee enrollment operations across all segments, ensuring efficient processing, compliance adherence, and a consistent, high‑quality provider onboarding experience.
- Drive messaging strategy, governance, and delivery across provider communications to support activation, compliance clarity, and ongoing provider engagement.
- Partner closely with Sales leadership to align enrollment and messaging workflows to commercial priorities, growth initiatives, and provider re‑engagement strategies.
- Collaborate with Training, Quality, Certification, Compliance, Risk, Legal, and Product to integrate requirements, insights, and readiness updates into provider‑facing content and activation workflows.
- Maintain operational rigor through KPIs, dashboards, reporting, and data insights to identify trends, performance gaps, root‑cause drivers, and opportunities for continuous improvement.
- Lead process optimization and workflow modernization efforts to streamline enrollment processes, improve accuracy, enhance turnaround times, and support scalable operations.
- Ensure compliance with internal governance requirements across all enrollment and messaging workflows.
- Direct the development of provider communications, updates, and campaigns that deliver clear, concise, compliant guidance aligned with business objectives.
- Champion a frictionless provider experience by identifying barriers to activation, reducing confusion, and strengthening readiness at every step of the provider lifecycle.
- Lead and develop high‑performing teams across Enrollment and Messaging, fostering accountability, operational excellence, and cross‑functional collaboration.
- Represent Enrollment & Messaging in strategic forums, H&W initiatives, and cross‑functional workstreams that impact provider onboarding, activation, and engagement.
- Support initiatives that modernize systems, automation, workflows, and provider experience across the Enrollment and Messaging ecosystem.
- Lead special projects and perform other duties as assigned.
Qualifications/Requirements
- Bachelor’s Degree or 5 years of equivalent work experience in Financial Services
- Minimum of 5+ years of experience in a commercial, operational, or customer‑facing leadership role
- Demonstrated experience leading teams and influencing stakeholders across a matrixed environment
- Strong proficiency in the use of Salesforce CRM to drive account management and sales productivity.
- Expertise in process improvement, communication strategy, or operational workflows
- Strong analytical and strategic thinking skills
- Proficiency in Microsoft Office applications including Excel, Word, and PowerPoint
- Ability to travel up to 20%
- Ability and flexibility to travel for business as required
Desired Characteristics
- Demonstrated sales, business, and financial acumen, consultative Sales Leadership experience
- Internal Sales Team Leadership experience including hourly non‑exempt remote workforce
- Strong leadership presence with the ability to influence
- Excellent communication, storytelling, and message‑simplification skills
- Ability to balance commercial outcomes with compliance rigor
- Proven track record in driving process improvements and readiness initiatives
- Comfortable operating in a fast‑paced, complex, matrixed environment
- Demonstrated ability to navigate ambiguity, set direction, and deliver measurable results
- Collaborative leader: able to create and foster a highly energized sales and metrics‑driven culture that enables and delivers strong performance.
- Strong analytic acumen: experience developing and using a variety of metrics to evaluate performance and drive success.
- Proven track record of delivering results; detail oriented, capable of handling multiple projects at once, and meeting deadlines.
- Proven project management skills and ability to work and influence across multiple functions and levels in a matrix environment.
- Hands‑on self‑starter with excellent time management, presentation/public speaking, and organizational skills
Grade/Level: 12
The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements
- You must be 18 years or older
- You must have a high school diploma or equivalent
- You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
- You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
- New hires (Level 4‑7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non‑exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment
When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award‑winning culture for all.
Reasonable Accommodation Notice
- Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
- If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at . Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
Job Family Group
Sales
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