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BISSELL

Sr. Manager - Email Marketing and Retention

BISSELL, Chicago, Illinois, United States, 60290


Overview

The Senior Manager Email Marketing & Retention will lead the team responsible for the development, management, and optimization of BISSELL's email program-including promotional and launch campaigns, automated/behavioral sends, and highly personalized journeys. This person will have a customer-first mindset, with a deep understanding of the end-to-end customer journey and will be responsible for understanding who our customer is, what drives their behavior, and how best to turn a customer into a passionate brand advocate. This role will provide an understanding and expertise of email marketing, segmentation, personalization, analytics, and marketing technology and the development and execution of campaigns that drive increased engagement and conversion across the various customer lifecycles.

Responsibilities

Develop and implement a comprehensive, best-in-class retention strategy with a primary focus on email marketing campaigns to engage, retain, and nurture existing customers.Manage a team of multiple direct reportsDevelop a testing framework and oversee implementation for our email communications to ensure continuous optimizationAssist in the development of email lifecycle strategy and create the vision for future email programsUnderstand our prospect and customer database, identify gaps and opportunities to increase conversion through personalization within the email channelDevelop segmentation strategies and maintain customer database health, integrity, and performanceAbility to produce creative strategy across the prospect and customer lifecyclePartner closely with cross-functional partners across Product Marketing, Digital Marketing, Marketing Communications and our agency partnersSupervise and analyze channel performance, conduct A/B testingLeverage Performance Data to drive decision makingProvide recommendations based on trends and insights to Marketing, Product, and Design teamsFormulate strategies to grow our email database and engagementQualifications

Required Core Competencies:

Learning VersatilityContinuous ImprovementJudgement and Decision MakingDelivers ResultsInterpersonal/collaborative skillsActively seek and share informationRequired Experience / Education:

Degree minimum:

Bachelor's DegreeSpecific concentration:

Business and/or MarketingExperience level:

8+ years of email marketing and/or eCommercePeople management experiencePreferred Experience / Education:

Experience with marketing automation platforms and toolsExperience with Salesforce Marketing Cloud a plusProven expertise in creating marketing communications for internal/external audiences including business and communications plans, messaging frameworks and value propositions.Understanding of the prospect and customer lifecycle, and implementing/iterating on a plan to get resultsAbility to manage multiple tasks, react quickly and work under tight deadlines.Extremely organized and detail-oriented, along with the ability to think critically and solve problemsStrong analytical, conceptual, and problem-solving abilities; data-driven thinkingComfortable participating in team meetings, providing a POV and following up on to-dos in a timely manner.Ability to thrive in a fast-paced, flexible work environmentStrong relationship building and communication skills within cross-functional teamsDetail-oriented with extremely good follow-upHigh energy and solution-oriented - always looking to make improvements