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Executive Creative Director

MSM Inc., Webster, New York, United States

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MSM is woman-owned, experiential agency bringing brands to life through strategy, award‑winning experience design, and flawless execution for trade shows, events, environments, and customer engagements. We deliver with genuine passion and a commitment to creating exceptional customer experiences.

At MSM, we are dedicated to exceeding client expectations and fostering a service‑driven culture. We value honest feedback and advice, promoting continuous improvement and mutual respect. We live by our four core values that support these themes:

Thrive in a demanding environment

Build meaningful relationships

Demonstrate a positive attitude and adapt to change

Set high standards and strive to exceed

The Executive Creative Director is a key member of the Creative Team. This is a leadership position, responsible for the creative strategy, as well as the management of the Creative Team including employee mentorship, training, accountability, and development.

As a key leader in the organization, the Executive Creative Director will:

Develop and articulate a clear, compelling vision

Inspire others with authentic enthusiasm and passion

Cultivate the highest performance standards and not settle for mediocracy

Have an unwavering commitment to the company’s success

JOB ACCOUNTABILITIES STRATEGIC LEADERSHIP: STRATEGY & GOALS

Develop and execute a creative strategy that aligns with the corporate goals.

Execution of quarterly goals.

Elevate all areas of design, ensure the necessary expertise is in place for graphic, exhibit, and 3D design, as well as art direction and visual storytelling.

Support sales & marketing by developing creative strategies and compelling brand narratives that align with the objectives and brand identity for the company’s clients.

OPERATIONAL EXCELLENCE: PROCESS IMPROVEMENT & INNOVATION

Enhance the creative department’s performance, deliver high‑quality work, increase sales, and contribute significantly to the company's success in the competitive tradeshow industry.

Streamline workflows to reduce bottlenecks and improve project completion times.

PERFORMANCE & DEVELOPMENT: PERSONAL & TEAM Team Development

Achieve positive employee satisfaction scores in annual surveys.

Develop and lead a high‑performing Creative Team.

Help build the Creative Team’s industry knowledge of trends, best practices, and emerging technologies.

Personal Leadership Development

Pursue continuous learning, set and achieve personal leadership growth goals each quarter.

Key Responsibilities

Set the creative vision and deliver innovative, groundbreaking creative work that increases client engagement and generates industry attention.

Expand the company’s experiential offerings.

Lead creative concepts for new business, developing innovative ideas that align with prospective clients’ objectives and push creative boundaries.

Play a pivotal role in new and existing client presentations, showcasing the company’s creative expertise.

Oversee all creative aspects of projects from conception to delivery, keeping within timelines and budget.

Implement creative automation tools to accelerate repetitive tasks, allowing team members to focus on strategic and creative aspects.

Develop and lead a high‑performing Creative Team and foster effective communication by implementing regular team meetings, soliciting and providing regular feedback, and encouraging open and honest dialogue.

Optimize resource allocation to ensure team members' skills and expertise are fully utilized.

Regularly assess processes and implement changes to optimize performance.

Required Skills and Experience

15+ years of creative experience in either 2D (Graphic Design, Digital Media, Motion Graphics) or 3D (Environmental Design – tradeshow exhibits, retail, events)

10+ years of leadership experience

Creative agency experience is a plus

Demonstrated business acumen and thought leadership

Proficiency in creative tools and platforms

Proven track record of successfully managing large‑scale, complex projects in a matrix organization

Excellent communication and stakeholder management skills

Ability to oversee and improve the performance of team members

Ability to organize people & resources to achieve objectives

Thrives under pressure and manages multiple projects simultaneously in a fast‑paced industry

Bachelor's degree in a relevant field; MBA or advanced degree preferred

Salary range posted for this position is purposefully broad. The initial compensation offered may be outside of this range and will be determined by multiple factors, including the applicant’s job‑related skills, relevant experience, and education. This role offers significant opportunities for growth in terms of role development and compensation.

** This position is an in‑office role in the Webster, NY location.**

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