Senior, Manager Product and Lifecycle Marketing
RSA Conference LLC, Washington, Utah, United States, 84780
RSAC Conference has been the cybersecurity industry's premier gathering for 34 years. Now, we're embarking on our most ambitious initiative yet: transforming from an annual conference into a year‑round community platform that serves the global cybersecurity workforce. You'll be building something entirely new. You'll have the rare opportunity to shape a product from the ground up in a massive market with significant growth potential. This isn't about optimizing an existing product – it's about creating the go‑to‑market foundation for a platform that aims to become the definitive resource where cybersecurity professionals connect, learn, and collaborate year‑round.
What You’ll Do Go‑to‑Market Strategy & Campaign Creation
Be a trusted partner to the product team. Leverage customer data and research to recommend product enhancements and features
Build comprehensive GTM strategies for both B2C membership acquisition and future B2B enterprise opportunities
Design and execute omni‑channel campaigns that drive product adoption and revenue growth
Write and develop marketing content including messaging documents, web copy, email campaigns, case studies, and blog posts
Lifecycle Marketing & Growth
Design and implement lifecycle marketing programs that nurture users from awareness through activation, engagement, and retention
Develop automated nurture campaigns and triggered communications that guide users to value realization
Create re‑engagement and win‑back campaigns to reduce churn and maximize customer lifetime value
Partner with cross‑functional teams to identify and optimize key conversion points throughout the user journey
Market Intelligence & Analysis
Become an expert on the cybersecurity professional development landscape and competitive threats
Track industry trends, customer feedback, and market opportunities to inform strategy
Use data‑driven insights to optimize campaigns, improve conversion metrics, and refine lifecycle touchpoints
Analyze cohort behavior and funnel performance to identify opportunities for growth
What You’ll Bring: Experience & Background
6–8+ years in product marketing and/or lifecycle marketing, with significant experience launching new products or building new categories
Proven track record designing and executing successful lifecycle marketing programs that drive measurable growth
Experience in cybersecurity, community platforms, and freemium subscription models is a bonus
Familiarity marketing to technical audiences and translating complex value propositions
You could be a great fit if:
You have a strong analytical mindset and experience using data to drive campaign decisions and lifecycle optimizations
You understand the full customer journey and know how to move people from one stage to the next
You have a collaborative leadership style with proven ability to lead without direct authority
You are comfortable with ambiguity and enjoy building processes and strategies from scratch
You put customers at the center of everything you do and have deep empathy for their challenges
You dream big with a bias for action and aren’t afraid to challenge the status quo
You’re equally comfortable with strategic planning and hands‑on execution
Job Location Please be aware that although this is a remote position, to be considered for the vacancy, you must be currently residing in one of the following states.
California
Colorado
Florida
Illinois
Kansas
Massachusetts
New Hampshire
New Jersey
New York
Pennsylvania
Texas
Utah
Washington
Benefits
Salary range $160,000 – $180,000
Employer‑subsidized medical, dental and vision insurance
401K retirement employer match
Home office equipment stipend and monthly technology stipend
Thirteen paid holidays per calendar year
Flexible personal time off
Annual employee bonus dependent upon overall company and personal performance
Annual company‑wide offsite
Our Culture
We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose.
Our team is passionate and results‑oriented, striving to achieve excellence in everything we do.
We strongly believe in creating an inclusive environment that values diversity and encourages our team members to share their unique perspectives.
We recognize that by collaborating and working together, we can achieve our goals faster and more effectively.
Why RSAC? The RSAC team takes great pride in helping shape the future of cybersecurity and being part of an expansive global community! We're always looking for imaginative and visionary individuals who share our passion for providing cutting‑edge programs that equip cybersecurity practitioners worldwide with the intel and knowledge they need to thrive and safeguard organizations against cyberthreats.
Our Values
Adaptability: In our ever‑changing world, we innovate through determination, creativity and resourcefulness.
Community: We bring people together and build trust by embracing the unique thoughts and perspectives of others with kindness and respect.
Excellence: Because we are where the world talks security, we have the highest expectations of ourselves and our partners.
RSAC is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
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What You’ll Do Go‑to‑Market Strategy & Campaign Creation
Be a trusted partner to the product team. Leverage customer data and research to recommend product enhancements and features
Build comprehensive GTM strategies for both B2C membership acquisition and future B2B enterprise opportunities
Design and execute omni‑channel campaigns that drive product adoption and revenue growth
Write and develop marketing content including messaging documents, web copy, email campaigns, case studies, and blog posts
Lifecycle Marketing & Growth
Design and implement lifecycle marketing programs that nurture users from awareness through activation, engagement, and retention
Develop automated nurture campaigns and triggered communications that guide users to value realization
Create re‑engagement and win‑back campaigns to reduce churn and maximize customer lifetime value
Partner with cross‑functional teams to identify and optimize key conversion points throughout the user journey
Market Intelligence & Analysis
Become an expert on the cybersecurity professional development landscape and competitive threats
Track industry trends, customer feedback, and market opportunities to inform strategy
Use data‑driven insights to optimize campaigns, improve conversion metrics, and refine lifecycle touchpoints
Analyze cohort behavior and funnel performance to identify opportunities for growth
What You’ll Bring: Experience & Background
6–8+ years in product marketing and/or lifecycle marketing, with significant experience launching new products or building new categories
Proven track record designing and executing successful lifecycle marketing programs that drive measurable growth
Experience in cybersecurity, community platforms, and freemium subscription models is a bonus
Familiarity marketing to technical audiences and translating complex value propositions
You could be a great fit if:
You have a strong analytical mindset and experience using data to drive campaign decisions and lifecycle optimizations
You understand the full customer journey and know how to move people from one stage to the next
You have a collaborative leadership style with proven ability to lead without direct authority
You are comfortable with ambiguity and enjoy building processes and strategies from scratch
You put customers at the center of everything you do and have deep empathy for their challenges
You dream big with a bias for action and aren’t afraid to challenge the status quo
You’re equally comfortable with strategic planning and hands‑on execution
Job Location Please be aware that although this is a remote position, to be considered for the vacancy, you must be currently residing in one of the following states.
California
Colorado
Florida
Illinois
Kansas
Massachusetts
New Hampshire
New Jersey
New York
Pennsylvania
Texas
Utah
Washington
Benefits
Salary range $160,000 – $180,000
Employer‑subsidized medical, dental and vision insurance
401K retirement employer match
Home office equipment stipend and monthly technology stipend
Thirteen paid holidays per calendar year
Flexible personal time off
Annual employee bonus dependent upon overall company and personal performance
Annual company‑wide offsite
Our Culture
We are a fully remote team operating across the United States, giving our employees the flexibility to work from wherever they choose.
Our team is passionate and results‑oriented, striving to achieve excellence in everything we do.
We strongly believe in creating an inclusive environment that values diversity and encourages our team members to share their unique perspectives.
We recognize that by collaborating and working together, we can achieve our goals faster and more effectively.
Why RSAC? The RSAC team takes great pride in helping shape the future of cybersecurity and being part of an expansive global community! We're always looking for imaginative and visionary individuals who share our passion for providing cutting‑edge programs that equip cybersecurity practitioners worldwide with the intel and knowledge they need to thrive and safeguard organizations against cyberthreats.
Our Values
Adaptability: In our ever‑changing world, we innovate through determination, creativity and resourcefulness.
Community: We bring people together and build trust by embracing the unique thoughts and perspectives of others with kindness and respect.
Excellence: Because we are where the world talks security, we have the highest expectations of ourselves and our partners.
RSAC is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.
#J-18808-Ljbffr