You will be responsible for developing and executing sophisticated email marketing campaigns and customer relationship management strategies that drive rider engagement, loyalty, and lifetime value. This role requires a deep understanding of Adobe Journey Optimizer, Adobe Customer Journey Analytics, customer segmentation, lifecycle marketing, and the ability to translate data insights into compelling marketing campaigns. You will work closely with the Sr. Director of Digital, to leverage customer data and behavioral insights to create personalized, relevant communications that guide customers through their entire journey. Your work will be essential in building lasting relationships with our riders, increasing repeat bookings, and maximizing revenue through targeted retention and upselling initiatives.
Pay Range: $50-60/hour
What you will work on
Segmentation: Develop and manage sophisticated customer database segmentation strategies that create targeted messaging for different customer segments and journey stages based on booking history, preferences, and behavioral triggers. Implement dynamic segmentation models that enable personalized campaign delivery while maintaining database hygiene and ensuring compliance with data privacy regulations. Collaborate with data teams to continuously refine segmentation criteria and identify new opportunities for audience targeting and engagement optimization.
Email Journey Building: Enhance and implement compelling email campaigns, including welcome series, promotional campaigns, lifecycle communications, and loyalty program messaging that drive engagement and repeat ridership. Develop email templates and content frameworks that maintain brand consistency while enabling personalization at scale through dynamic content and behavioral triggers. Collaborate with creative and content teams to produce visually appealing, mobile-optimized emails that deliver clear value propositions and strong calls-to-action.
Email Deployment: Execute comprehensive email marketing campaigns through marketing automation workflows and CRM platforms, ensuring optimal timing, frequency, and deliverability across all communications. Manage campaign scheduling, A/B testing protocols, and deployment processes while maintaining high deliverability rates and inbox placement.
Reporting & Analytics: Analyze email performance metrics, customer engagement data, and campaign ROI to provide actionable insights and drive continuous optimization of email marketing strategies. Create comprehensive reporting frameworks that track key performance indicators, including open rates, click-through rates, conversion rates, and revenue attribution across all campaign types. Present data-driven recommendations to stakeholders and implement testing strategies to improve campaign effectiveness and customer lifetime value.
What you will bring
Bachelor's degree in Marketing, Communications, or related field
5+ years of email marketing and CRM management experience, preferably in travel, hospitality, or consumer services
Proficiency in email marketing platforms (Adobe Journey Optimizer, Salesforce Marketing Cloud) and CRM systems
Expertise in customer data analysis, behavioral segmentation, predictive modeling, and translating customer insights into personalized marketing strategies that drive engagement and lifetime value
Analytical skills with experience in A/B testing, email performance metrics, and customer analytics
Knowledge of email deliverability best practices and compliance requirements (CAN-SPAM, GDPR)
Experience with loyalty program management and retention marketing strategies
HTML/CSS knowledge for email template customization
Knowledge Skills & Abilities
Ability to collaborate effectively with cross-functional teams and external partners
Strong quantitative and analytical skills with attention to detail and accuracy and ability to make data-driven decisions
Strong communication, critical thinking, and presentation skills; including the ability to provide written and verbal direction effectively
What you can expect
An inspirational place for you to do your best work, be engaged in meaningful ways, and continually develop the skills, competencies and qualities that set our team apart.
Compensation commensurate with your qualifications, experience, and other factors including geographic location, market and operational factors.
Total Rewards include: Medical, Dental, Vision, Life Insurance, Disability Insurance, 401(k) Savings Plan, Employee Stock Purchase Plan, Professional Development Program, Paid Time Off and Paid Sick Time (in geographies where legally required).
What we do At RGP, we're creating a future where businesses produce their best work without constraints. We've built a global network of over 2,600 experts across four regions, providing a comprehensive suite of solutions across on-demand talent, next-generation consulting, and outsourced services to support organizations at every stage of their growth journey. Trusted by Fortune 100 companies and emerging disruptors alike, we challenge conventional ways of working, drive growth, and pave the way for long-term success through bold innovation and fearless collaboration. Our values guide everything we do and strengthen our commitment to people. By combining smart processes, human-centered design, and advanced technology, we celebrate our team's excellence and ensure we grow together. We believe in the power of continuous learning and development to drive both individual and organizational success. It’s time to rethink how work gets done. Dare to Work Differently® with RGP.
RGP is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information, veteran status, or any other legally protected trait and encourage all applicants to apply.
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Pay Range: $50-60/hour
What you will work on
Segmentation: Develop and manage sophisticated customer database segmentation strategies that create targeted messaging for different customer segments and journey stages based on booking history, preferences, and behavioral triggers. Implement dynamic segmentation models that enable personalized campaign delivery while maintaining database hygiene and ensuring compliance with data privacy regulations. Collaborate with data teams to continuously refine segmentation criteria and identify new opportunities for audience targeting and engagement optimization.
Email Journey Building: Enhance and implement compelling email campaigns, including welcome series, promotional campaigns, lifecycle communications, and loyalty program messaging that drive engagement and repeat ridership. Develop email templates and content frameworks that maintain brand consistency while enabling personalization at scale through dynamic content and behavioral triggers. Collaborate with creative and content teams to produce visually appealing, mobile-optimized emails that deliver clear value propositions and strong calls-to-action.
Email Deployment: Execute comprehensive email marketing campaigns through marketing automation workflows and CRM platforms, ensuring optimal timing, frequency, and deliverability across all communications. Manage campaign scheduling, A/B testing protocols, and deployment processes while maintaining high deliverability rates and inbox placement.
Reporting & Analytics: Analyze email performance metrics, customer engagement data, and campaign ROI to provide actionable insights and drive continuous optimization of email marketing strategies. Create comprehensive reporting frameworks that track key performance indicators, including open rates, click-through rates, conversion rates, and revenue attribution across all campaign types. Present data-driven recommendations to stakeholders and implement testing strategies to improve campaign effectiveness and customer lifetime value.
What you will bring
Bachelor's degree in Marketing, Communications, or related field
5+ years of email marketing and CRM management experience, preferably in travel, hospitality, or consumer services
Proficiency in email marketing platforms (Adobe Journey Optimizer, Salesforce Marketing Cloud) and CRM systems
Expertise in customer data analysis, behavioral segmentation, predictive modeling, and translating customer insights into personalized marketing strategies that drive engagement and lifetime value
Analytical skills with experience in A/B testing, email performance metrics, and customer analytics
Knowledge of email deliverability best practices and compliance requirements (CAN-SPAM, GDPR)
Experience with loyalty program management and retention marketing strategies
HTML/CSS knowledge for email template customization
Knowledge Skills & Abilities
Ability to collaborate effectively with cross-functional teams and external partners
Strong quantitative and analytical skills with attention to detail and accuracy and ability to make data-driven decisions
Strong communication, critical thinking, and presentation skills; including the ability to provide written and verbal direction effectively
What you can expect
An inspirational place for you to do your best work, be engaged in meaningful ways, and continually develop the skills, competencies and qualities that set our team apart.
Compensation commensurate with your qualifications, experience, and other factors including geographic location, market and operational factors.
Total Rewards include: Medical, Dental, Vision, Life Insurance, Disability Insurance, 401(k) Savings Plan, Employee Stock Purchase Plan, Professional Development Program, Paid Time Off and Paid Sick Time (in geographies where legally required).
What we do At RGP, we're creating a future where businesses produce their best work without constraints. We've built a global network of over 2,600 experts across four regions, providing a comprehensive suite of solutions across on-demand talent, next-generation consulting, and outsourced services to support organizations at every stage of their growth journey. Trusted by Fortune 100 companies and emerging disruptors alike, we challenge conventional ways of working, drive growth, and pave the way for long-term success through bold innovation and fearless collaboration. Our values guide everything we do and strengthen our commitment to people. By combining smart processes, human-centered design, and advanced technology, we celebrate our team's excellence and ensure we grow together. We believe in the power of continuous learning and development to drive both individual and organizational success. It’s time to rethink how work gets done. Dare to Work Differently® with RGP.
RGP is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information, veteran status, or any other legally protected trait and encourage all applicants to apply.
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