Your role
As ourCRM Manager DACH, you will be the driving force behind our customer retention and loyalty initiatives. You are responsible for maximizing Retention and Customer Lifetime Value (CLV) and driving scalable revenue growth through smart, data-driven retention strategies. You will act as the vital link between our global strategy and local execution, ensuring our DACH customers receive a world-class, personalized experience that feels local and relevant.
Drive the CRM strategy for the DACH region to maximize customer retention, loyalty, and long-term Customer Lifetime Value (CLV) Implement smart segmentation, using data-driven models to ensure personalized messaging reaches the right audience at the optimal time Orchestrate multi-channel journeys within Bloomreach, ensuring technical excellence and high deliverability Manage the full customer lifecycle by building automated journeys from first purchase through to sophisticated win-back strategies Accelerate revenue growth by identifying DACH-specific opportunities Lead A/B testing roadmaps, focused on messaging, incentives, and "Next Best Action" timing to constantly improve conversion rates Analyze performance KPIs by monitoring cohort curves, churn velocity, and retention dashboards to translate data into actionable business wins
Your profile
4+ years of experience in CRM, Retention Marketing, or Customer Lifecycle Management, preferably within E-commerce or D2C Understanding ofthe DACH market, including consumer psychology, purchasing habits, and the specific drivers of loyalty in the region Comfortable working with data and ability touse these insights to optimize your daily work Excellent copywriting skills and C1-level in German and English,both written and spoken Previous experience withBloomreachor a similar enterprise-level CRM tool, such as Braze, Emarsys, Klaviyo is a significant advantage You have a hands-on "get it done" mentality, are highly organized, and enjoy taking full ownership of your projects Experience in the supplement, nutrition, or health & wellness industry is a strong plus
What we offer
An appealing discount on all of our products - from essential oils to vitamins & nutrients We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year The Urban Sports Club membership, Swapfiets bike rental and a subsidy for the Deutschland ticket We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week and up to two weeks per year working from abroad Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas Inviting office spaces with access to plenty of organic teas and superfoods from around the world We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day Apply with your CV and cover letter
via our application portal. To show us that you've read the entire job ad, please include the phrase '
YES, I AM SUNDAY'S NEW TEAM MEMBER
'
in the first sentence of your cover letter. #J-18808-Ljbffr
As ourCRM Manager DACH, you will be the driving force behind our customer retention and loyalty initiatives. You are responsible for maximizing Retention and Customer Lifetime Value (CLV) and driving scalable revenue growth through smart, data-driven retention strategies. You will act as the vital link between our global strategy and local execution, ensuring our DACH customers receive a world-class, personalized experience that feels local and relevant.
Drive the CRM strategy for the DACH region to maximize customer retention, loyalty, and long-term Customer Lifetime Value (CLV) Implement smart segmentation, using data-driven models to ensure personalized messaging reaches the right audience at the optimal time Orchestrate multi-channel journeys within Bloomreach, ensuring technical excellence and high deliverability Manage the full customer lifecycle by building automated journeys from first purchase through to sophisticated win-back strategies Accelerate revenue growth by identifying DACH-specific opportunities Lead A/B testing roadmaps, focused on messaging, incentives, and "Next Best Action" timing to constantly improve conversion rates Analyze performance KPIs by monitoring cohort curves, churn velocity, and retention dashboards to translate data into actionable business wins
Your profile
4+ years of experience in CRM, Retention Marketing, or Customer Lifecycle Management, preferably within E-commerce or D2C Understanding ofthe DACH market, including consumer psychology, purchasing habits, and the specific drivers of loyalty in the region Comfortable working with data and ability touse these insights to optimize your daily work Excellent copywriting skills and C1-level in German and English,both written and spoken Previous experience withBloomreachor a similar enterprise-level CRM tool, such as Braze, Emarsys, Klaviyo is a significant advantage You have a hands-on "get it done" mentality, are highly organized, and enjoy taking full ownership of your projects Experience in the supplement, nutrition, or health & wellness industry is a strong plus
What we offer
An appealing discount on all of our products - from essential oils to vitamins & nutrients We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year The Urban Sports Club membership, Swapfiets bike rental and a subsidy for the Deutschland ticket We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week and up to two weeks per year working from abroad Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas Inviting office spaces with access to plenty of organic teas and superfoods from around the world We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day Apply with your CV and cover letter
via our application portal. To show us that you've read the entire job ad, please include the phrase '
YES, I AM SUNDAY'S NEW TEAM MEMBER
'
in the first sentence of your cover letter. #J-18808-Ljbffr