Senior Marketing Manager Fashion Specialty (SELECT)

Marketing, Somerville, United States of America SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability.We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play. Develop integrated marketing plans for major Fashion Specialty (SELECT) initiatives to catalyze the Lifestyle category aligned with brand priorities, consumer insights, and commercial objectives. Partner closely with global marketing counterparts to ensure localized plans stay true to overarching brand strategy, adapting global direction into regionally relevant storytelling and executions without compromising brand integrity. Lead day-to-day management of regionally led fashion collaborations, communicating directly with collab partners, ensuring work aligns with brand standards. Assist in the creation and delivery of seasonal marketing materials for pre-lines and sell-in meetings, ensuring clear and compelling representation of key initiatives. Present seasonal marketing plans to sales teams, equipping them with storytelling, tools, and strategies for successful sell-in.‑in. Maintain ongoing communication and alignment across internal teams (retail, digital, wholesale, merchandising, PR, Social, Influencer Marketing) to ensure smooth execution. Develop strategic creative and copy briefs that support campaign goals and category storytelling. Maintain organized project tracking to ensure timely execution of all initiatives. Lead seasonal budget planning, partner/agency payment management, expense tracking, and annual reconciliation. Maintain accurate financial reporting in accordance with finance and procurement processes. Assist in on‑site execution of key marketing activations and seasonal initiatives. Support communication and coordination for SELECT account needs, launches, and timelines. Support account specific marketing briefs with clear objectives, timelines, and deliverables. Coordinate product shipments and delivery of marketing assets/toolkits for activations and launches. Oversee seeding logistics for SELECT including packing, shipping, and bulk product organization for seasonal seeding initiatives. 5+ years of experience in marketing, brand management, or integrated marketing, ideally within consumer products, fashion, lifestyle, or sports. Genuine interest in the fashion industry, with a strong understanding of cultural trends, consumer behavior, and the role of SELECT retailers in shaping brand perception. Proven ability to lead cross functional initiatives and build integrated marketing plans. Strong communicator with experience presenting to senior leadership and sales teams. Skilled at translating strategy into clear, actionable creative briefs. Highly organized and detail oriented, with the ability to manage multiple projects simultaneously with operational excellence. Experienced in budget management and agency/partner oversight. Strategic thinker with strong storytelling capabilities. Creative problem solver with a proactive, solution-oriented mindset. Willing to travel up to ~20% of the time for seasonal meetings and activations. The hiring range base pay for this position is $74,500-$101,120 + Bonus + Benefits Pay may vary depending on job-related knowledge, skills, and experience. PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. The large running presence in Boston drives our passion to be to the Fastest Sports Brand in the World. PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!

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