This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Product Marketing Manager in Germany.
This role provides the opportunity to lead go-to-market (GTM) strategies for innovative technology products in a fully remote, high-performance environment. You will shape messaging and positioning, drive product launches, and collaborate closely with product, sales, regional marketing, and content teams to create campaigns that resonate with both technical and business audiences. The position emphasizes creativity, data-driven decision-making, and cross-functional collaboration, allowing you to measure impact, optimize marketing funnels, and elevate customer engagement. You will be part of a global team, working with colleagues across multiple countries while influencing key product marketing initiatives that shape the market. This role is ideal for someone passionate about technology, storytelling, and scaling GTM strategies worldwide.
Accountabilities
Develop and execute GTM strategies for a portfolio of technology products.
Lead messaging and positioning initiatives to ensure products stand out in competitive markets.
Plan and produce marketing content, including website copy, whitepapers, blogs, and sales enablement materials.
Collaborate with regional marketing and product teams to design and execute integrated campaigns that drive pipeline growth.
Manage product launches, coordinating cross-functional teams to maximize awareness and adoption.
Conduct competitive analysis and monitor market trends to refine messaging and strategy.
Support customer engagement strategies, including upsell and cross-sell initiatives.
Plan and execute global events, webinars, and community meetups aligned with GTM priorities.
Requirements
Proven experience in product marketing, preferably for enterprise software, cloud, DevOps, or open-source solutions.
Strong passion for technology, software, and open-source communities.
Excellent storytelling and communication skills, able to convey complex technical concepts to business audiences.
Data-driven mindset, with the ability to track metrics and refine strategies for improved performance.
Ability to work cross-functionally with product, sales, partners, and marketing teams.
Growth-oriented, comfortable experimenting, learning, and iterating on marketing approaches.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Benefits
Competitive base pay with additional benefits based on experience and location.
Fully remote work environment with flexibility to work from anywhere.
Personal learning and development budget (e.g., 2,000 USD per annum).
Annual compensation review and recognition rewards.
Paid annual holiday leave and parental leave.
Employee Assistance Programme for wellbeing support.
Opportunities to travel and collaborate with colleagues at global meetups and sprints.
Priority Pass and travel upgrades for long-haul company events.
Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role’s core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!
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This role provides the opportunity to lead go-to-market (GTM) strategies for innovative technology products in a fully remote, high-performance environment. You will shape messaging and positioning, drive product launches, and collaborate closely with product, sales, regional marketing, and content teams to create campaigns that resonate with both technical and business audiences. The position emphasizes creativity, data-driven decision-making, and cross-functional collaboration, allowing you to measure impact, optimize marketing funnels, and elevate customer engagement. You will be part of a global team, working with colleagues across multiple countries while influencing key product marketing initiatives that shape the market. This role is ideal for someone passionate about technology, storytelling, and scaling GTM strategies worldwide.
Accountabilities
Develop and execute GTM strategies for a portfolio of technology products.
Lead messaging and positioning initiatives to ensure products stand out in competitive markets.
Plan and produce marketing content, including website copy, whitepapers, blogs, and sales enablement materials.
Collaborate with regional marketing and product teams to design and execute integrated campaigns that drive pipeline growth.
Manage product launches, coordinating cross-functional teams to maximize awareness and adoption.
Conduct competitive analysis and monitor market trends to refine messaging and strategy.
Support customer engagement strategies, including upsell and cross-sell initiatives.
Plan and execute global events, webinars, and community meetups aligned with GTM priorities.
Requirements
Proven experience in product marketing, preferably for enterprise software, cloud, DevOps, or open-source solutions.
Strong passion for technology, software, and open-source communities.
Excellent storytelling and communication skills, able to convey complex technical concepts to business audiences.
Data-driven mindset, with the ability to track metrics and refine strategies for improved performance.
Ability to work cross-functionally with product, sales, partners, and marketing teams.
Growth-oriented, comfortable experimenting, learning, and iterating on marketing approaches.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Benefits
Competitive base pay with additional benefits based on experience and location.
Fully remote work environment with flexibility to work from anywhere.
Personal learning and development budget (e.g., 2,000 USD per annum).
Annual compensation review and recognition rewards.
Paid annual holiday leave and parental leave.
Employee Assistance Programme for wellbeing support.
Opportunities to travel and collaborate with colleagues at global meetups and sprints.
Priority Pass and travel upgrades for long-haul company events.
Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role’s core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!
#J-18808-Ljbffr