We’re looking for a strategic
Marketing Manager
to lead product marketing initiatives and drive go-to-market strategy for key product features and services. This role will partner cross-functionally with product, sales, and regional marketing teams to develop positioning, execute campaigns, and deliver insights that accelerate product adoption and growth.
The ideal candidate blends
product marketing strategy, campaign execution, and data-driven decision-making
to influence product direction and market success.
Key Responsibilities
Own product marketing strategy, positioning, and go-to-market plans for new features and services.
Act as a subject matter expert, providing market insights, competitive analysis, and user research to inform product and marketing decisions.
Develop and execute medium- to large-scale integrated marketing campaigns across channels.
Partner with cross-functional teams to define messaging, value propositions, and content strategy.
Analyze market size, user behavior, and campaign performance to drive optimization and growth.
Create marketing briefs, content, and assets aligned with product strategy and brand voice.
Lead stakeholder meetings to prioritize goals, align on plans, and track performance metrics.
Use qualitative and quantitative data to inform decisions and improve user engagement.
Required Skills
Strong experience in
product marketing and go-to-market strategy
Campaign management and integrated marketing execution
Product positioning and storytelling
Data analysis and market research
Brand and messaging strategyStakeholder and cross-functional collaboration
Understanding of consumer behavior and industry trends
Preferred
Experience in tech/product-led organizations
Ability to manage multiple campaigns and stakeholders in fast-paced environments
Strong presentation and communication skills
#J-18808-Ljbffr
Marketing Manager
to lead product marketing initiatives and drive go-to-market strategy for key product features and services. This role will partner cross-functionally with product, sales, and regional marketing teams to develop positioning, execute campaigns, and deliver insights that accelerate product adoption and growth.
The ideal candidate blends
product marketing strategy, campaign execution, and data-driven decision-making
to influence product direction and market success.
Key Responsibilities
Own product marketing strategy, positioning, and go-to-market plans for new features and services.
Act as a subject matter expert, providing market insights, competitive analysis, and user research to inform product and marketing decisions.
Develop and execute medium- to large-scale integrated marketing campaigns across channels.
Partner with cross-functional teams to define messaging, value propositions, and content strategy.
Analyze market size, user behavior, and campaign performance to drive optimization and growth.
Create marketing briefs, content, and assets aligned with product strategy and brand voice.
Lead stakeholder meetings to prioritize goals, align on plans, and track performance metrics.
Use qualitative and quantitative data to inform decisions and improve user engagement.
Required Skills
Strong experience in
product marketing and go-to-market strategy
Campaign management and integrated marketing execution
Product positioning and storytelling
Data analysis and market research
Brand and messaging strategyStakeholder and cross-functional collaboration
Understanding of consumer behavior and industry trends
Preferred
Experience in tech/product-led organizations
Ability to manage multiple campaigns and stakeholders in fast-paced environments
Strong presentation and communication skills
#J-18808-Ljbffr