Creative Strategy Lead - Paid Content & Performance Ads
Glow25, New Bremen, Ohio, United States
Welcome to Glow25!
We are a dynamic, fast-growing beauty and pro-aging company based in Berlin. Welcome to Glow25!
We are a dynamic, fast-growing beauty and pro-aging company based in Berlin.
Our heartfelt mission:
Glow moments that last — for our community and for us as a team.
Work at Glow25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us.
Join Glow25 and help us redefine beauty. We’re excited to meet you!
These are our current challenges and future goals:
As
Team Lead Creative Strategist (all genders)
at Glow25, you are responsible for leading and scaling our Ad Creation team with a strong performance mindset. Your focus is on turning creative strategies into consistent, high-performing assets across all paid acquisition channels.
You ensure that creative production runs smoothly, efficiently, and at scale, from briefing to testing to iteration. You work closely with Media Buying, Brand, and Product to translate strategy into execution and to continuously improve performance output.
This role is about
operational excellence, team leadership, and performance-driven creative execution .
This is where we need your support:
Team Leadership
You lead and develop the Ad Creation team (copywriters, video editors, project managers, UGC creators). You set clear priorities, workflows, and quality standards for creative output. You coach the team on performance-driven creative best practices.
Creative Execution & Strategy Enablement
You translate creative strategies and campaign goals into clear briefs and execution plans. You ensure assets are aligned with acquisition goals, performance insights, and platform requirements. You own the execution of creative roadmaps across Meta, TikTok, Native, Google, and partner pages.
Briefing, Testing & Optimization
You work closely with Media Buying to define testing plans and iterations. You ensure structured testing of formats, hooks, visuals, and messaging. You monitor performance KPIs and drive continuous optimization.
Creative Operations
You coordinate timelines, capacities, and priorities across projects and markets. You ensure scalable, efficient creative workflows and clean handovers between teams.
Cross-Channel & Brand Alignment
You collaborate closely with Brand to balance brandformance and performance-driven content. You ensure consistent messaging across channels while optimizing for conversion.
You have the following experience:
4–6+ years of experience in performance marketing, creative strategy, or ad creation Strong hands-on experience with UGC ads, image ads, video ads, advertorials, sales pages, and long-form content Deep understanding of Paid Social (Meta, TikTok) and/or Native Advertising Proven experience leading creative teams and managing production workflows Confident in creative testing and KPI analysis (CTR, hook rate, ROAS, CVR) Strong organizational, briefing, and feedback skills Solid understanding of digital acquisition funnels Familiar with tools like Asana, Frame.io, Meta Ad Library, GA, Tableau (or similar)
That's something you can look forward to:
Work flexibly, in the way that suits you best. Work when and where you’re most productive – with flexible hours and smart time tracking. Home office? Done right. We’ve got you covered: receive a one-time €500 allowance to set up your perfect workspace. Fully equipped from day one. Mac or Windows – you choose what works best for you. Glow Card – your monthly treat. Get €50 every month to spend however you like – that’s €600 a year, just because. Learning is part of the deal. Whether it’s our Glowcademy, dedicated learning time, or personal development support – we invest in you, not just in numbers. Let’s Glow! Enjoy 40% off our entire product range – yes, everything. Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset. Oh, and New Year’s Eve? That’s a day off too! Stay healthy, stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings. Thinking ahead. After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%. Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms. Team spirit to go. Our Glow25 merch is more than just fabric – it’s your badge of belonging. Culture that truly shines. For five years in a row, we’ve been recognized as a Top Company on Kununu - proof of the strong, positive, and genuine culture we live every day. Move your way. From workouts to wellness retreats – you decide how to stay active. Choose between Urban Sports Club or Wellpass.
Yay! You've made it this far!
But there’s one more thing we want to say:
Don’t hesitate!
Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfil our mission of helping people bring more energy into their daily lives.
#J-18808-Ljbffr
We are a dynamic, fast-growing beauty and pro-aging company based in Berlin. Welcome to Glow25!
We are a dynamic, fast-growing beauty and pro-aging company based in Berlin.
Our heartfelt mission:
Glow moments that last — for our community and for us as a team.
Work at Glow25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us.
Join Glow25 and help us redefine beauty. We’re excited to meet you!
These are our current challenges and future goals:
As
Team Lead Creative Strategist (all genders)
at Glow25, you are responsible for leading and scaling our Ad Creation team with a strong performance mindset. Your focus is on turning creative strategies into consistent, high-performing assets across all paid acquisition channels.
You ensure that creative production runs smoothly, efficiently, and at scale, from briefing to testing to iteration. You work closely with Media Buying, Brand, and Product to translate strategy into execution and to continuously improve performance output.
This role is about
operational excellence, team leadership, and performance-driven creative execution .
This is where we need your support:
Team Leadership
You lead and develop the Ad Creation team (copywriters, video editors, project managers, UGC creators). You set clear priorities, workflows, and quality standards for creative output. You coach the team on performance-driven creative best practices.
Creative Execution & Strategy Enablement
You translate creative strategies and campaign goals into clear briefs and execution plans. You ensure assets are aligned with acquisition goals, performance insights, and platform requirements. You own the execution of creative roadmaps across Meta, TikTok, Native, Google, and partner pages.
Briefing, Testing & Optimization
You work closely with Media Buying to define testing plans and iterations. You ensure structured testing of formats, hooks, visuals, and messaging. You monitor performance KPIs and drive continuous optimization.
Creative Operations
You coordinate timelines, capacities, and priorities across projects and markets. You ensure scalable, efficient creative workflows and clean handovers between teams.
Cross-Channel & Brand Alignment
You collaborate closely with Brand to balance brandformance and performance-driven content. You ensure consistent messaging across channels while optimizing for conversion.
You have the following experience:
4–6+ years of experience in performance marketing, creative strategy, or ad creation Strong hands-on experience with UGC ads, image ads, video ads, advertorials, sales pages, and long-form content Deep understanding of Paid Social (Meta, TikTok) and/or Native Advertising Proven experience leading creative teams and managing production workflows Confident in creative testing and KPI analysis (CTR, hook rate, ROAS, CVR) Strong organizational, briefing, and feedback skills Solid understanding of digital acquisition funnels Familiar with tools like Asana, Frame.io, Meta Ad Library, GA, Tableau (or similar)
That's something you can look forward to:
Work flexibly, in the way that suits you best. Work when and where you’re most productive – with flexible hours and smart time tracking. Home office? Done right. We’ve got you covered: receive a one-time €500 allowance to set up your perfect workspace. Fully equipped from day one. Mac or Windows – you choose what works best for you. Glow Card – your monthly treat. Get €50 every month to spend however you like – that’s €600 a year, just because. Learning is part of the deal. Whether it’s our Glowcademy, dedicated learning time, or personal development support – we invest in you, not just in numbers. Let’s Glow! Enjoy 40% off our entire product range – yes, everything. Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset. Oh, and New Year’s Eve? That’s a day off too! Stay healthy, stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings. Thinking ahead. After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%. Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms. Team spirit to go. Our Glow25 merch is more than just fabric – it’s your badge of belonging. Culture that truly shines. For five years in a row, we’ve been recognized as a Top Company on Kununu - proof of the strong, positive, and genuine culture we live every day. Move your way. From workouts to wellness retreats – you decide how to stay active. Choose between Urban Sports Club or Wellpass.
Yay! You've made it this far!
But there’s one more thing we want to say:
Don’t hesitate!
Especially if you’re a woman, or from an underrepresented group. Even if you don’t check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfil our mission of helping people bring more energy into their daily lives.
#J-18808-Ljbffr