Graphic Designer & Content Creator
Ironsmith Fire, LLC, Arlington, Tennessee, United States, 38002
The Social Media Manager & Content Creator is responsible for leading the development of high-quality visual, digital, and multimedia content that strengthens Ironsmith Fire’s brand, supports organizational growth, and enhances internal and external communications. This role executes all creative design work, brand management, multimedia production, and digital content creation across the company. The Senior Creative Specialist reports directly to the Marketing Manager, collaborating with Operations, Sales, HR, Safety, IT, and Executive Leadership to ensure all creative outputs reflect Ironsmith Fire’s brand identity and business priorities.
POSITION SUMMARY The Social Media Manager & Content Creator reports directly to the Marketing Manager and collaborates with Operations, Sales, HR, Safety, and Leadership. This role is responsible for creating, publishing, and optimizing content that grows Ironsmith Fire’s brand, supports recruiting, and showcases our work in the field. This role owns Ironsmith Fire’s day-to-day social presence—capturing content on jobsites and at events, turning it into high-performing posts and short-form video, and keeping our content calendar moving across regions.
PRIMARY RESPONSIBILITIES Social Media Management (Core Responsibilities)
Own and manage Ironsmith Fire’s social media channels, including posting cadence, scheduling, community management, and consistent brand voice.
Build and maintain weekly and monthly social media content calendars in coordination with the Marketing Manager.
Publish content across primary platforms including LinkedIn, Instagram, and Facebook (and additional platforms as needed), monitoring engagement and overall performance.
Engage with comments and direct messages in a timely and professional manner, coordinating internal responses for recruiting inquiries, sales leads, or community outreach when appropriate.
Proactively identify content opportunities from jobsites, project milestones, employee achievements, hiring needs, safety initiatives, and community events.
Content Creation (Core Responsibilities)
Capture high-quality photo and video content at jobsites, offices, training sessions, and events, with a strong emphasis on short-form video.
Edit and deliver short-form video content (Reels/Shorts-style), photo carousels, jobsite recaps, recruiting features, and testimonial clips.
Write engaging captions and short-form copy that align with Ironsmith Fire’s brand voice—clear, confident, professional, and grounded in field experience.
Develop and maintain recurring content series (e.g., Jobsite of the Week, Behind the Build, Meet the Crew, Service Spotlight, Safety Minute).
Maintain an organized digital asset library, including b-roll, photos, interviews, templates, and project highlights for ongoing use.
Support recruiting initiatives through consistent, authentic content highlighting crew culture, benefits, training opportunities, career paths, and job fair promotions.
Create content supporting seasonal campaigns, company announcements, community initiatives, and internal milestones.
Provide on-site content coverage for events as needed, including recap posts, highlights, and simple promotional assets.
Performance Tracking & Optimization
Track and report social media performance metrics including reach, engagement, follower growth, clicks, and inbound messages or leads.
Test and refine content formats, hooks, messaging, and posting schedules based on performance data.
Proactively bring creative ideas and insights to the Marketing Manager, including recommendations on what is working, what can improve, and new content opportunities to explore.
Job Requirements COMPETENCIES
Excellent written and verbal communication skills, with the ability to convey clear, compelling messages across multiple audiences.
Strong organizational and time-management skills, with the ability to manage multiple projects and deadlines independently.
Creative and conceptual thinker with the ability to translate ideas into effective visual, written, and multimedia content.
Ability to work independently while collaborating effectively with cross-functional teams.
Self-directed and accountable, with the discipline to manage schedules, content calendars, and deliverables without close supervision.
Strong creative judgment and visual sensibility, with an eye for quality, consistency, and brand alignment.
Open to feedback and continuous improvement, demonstrating adaptability and a coachable mindset.
Effective communicator in both office and field environments, able to engage comfortably with operations, foremen, and leadership.
Detail-oriented with a commitment to quality control and delivering polished, professional work.
EDUCATION AND EXPERIENCE
Bachelor’s degree in Marketing, Graphic Design, Communications, Multimedia, or a related field preferred.
Five (5) or more years of experience in graphic design, content creation, or marketing roles, preferably within construction, field services, manufacturing, or a similar industry.
Demonstrated ability to efficiently capture and edit photo and video content using mobile devices and lightweight production equipment.
Proficiency in video editing tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or comparable software.
Working knowledge of graphic design principles and tools, with experience using Adobe Creative Suite preferred.
Experience developing branded templates and maintaining visual consistency across content and platforms.
Basic familiarity with website content management, SEO principles, or marketing automation platforms such as HubSpot.
PHYSICAL REQUIREMENTS
Comfortable communicating across different work environments—from office settings to job sites. capturing real work in real conditions (PPE, safety awareness, field schedules).
Ability to remain focused and productive in a fast-paced environment.
Capable of communicating clearly in person, by phone, and in written formats.
Must be able to occasionally lift up to 25 lbs for document handling or equipment setup.
Ability to sit for prolonged periods of time while working at a computer or desk, maintaining focus and attention during extended administrative tasks.
Ironsmith Fire understands each of the listed competencies, education and experience levels may not have been met by every “qualified” candidate. We do not want to miss the opportunity to meet with you if you do not currently meet our listed requirements.
If you feel you are a good fit for this position or any position at Ironsmith Fire, but do not meet all of the competencies, education and experience level requirements listed, please contact us directly. At Ironsmith Fire, we thrive on the growth and advancement of our employees in their professional and private lives. If you match our company’s core values, we will do everything in our power to help you reach your goals and ultimately work towards the position you desire.
***There is always a place at Ironsmith Fire for people that care!!!***
COMMITMENT TO DIVERSITY At Ironsmith Fire, we're dedicated to fostering an inclusive workplace where everyone feels valued and respected. We actively encourage applications from diverse backgrounds and believe that embracing differences enhances our team's creativity and effectiveness. Regardless of race, gender, age, religion, or other characteristics, we welcome all to join us in creating a culture where everyone can thrive.
Click Here to Apply: https://ironsmithfire.hua.hrsmart.com/hr/ats/Posting/view/30
#J-18808-Ljbffr
POSITION SUMMARY The Social Media Manager & Content Creator reports directly to the Marketing Manager and collaborates with Operations, Sales, HR, Safety, and Leadership. This role is responsible for creating, publishing, and optimizing content that grows Ironsmith Fire’s brand, supports recruiting, and showcases our work in the field. This role owns Ironsmith Fire’s day-to-day social presence—capturing content on jobsites and at events, turning it into high-performing posts and short-form video, and keeping our content calendar moving across regions.
PRIMARY RESPONSIBILITIES Social Media Management (Core Responsibilities)
Own and manage Ironsmith Fire’s social media channels, including posting cadence, scheduling, community management, and consistent brand voice.
Build and maintain weekly and monthly social media content calendars in coordination with the Marketing Manager.
Publish content across primary platforms including LinkedIn, Instagram, and Facebook (and additional platforms as needed), monitoring engagement and overall performance.
Engage with comments and direct messages in a timely and professional manner, coordinating internal responses for recruiting inquiries, sales leads, or community outreach when appropriate.
Proactively identify content opportunities from jobsites, project milestones, employee achievements, hiring needs, safety initiatives, and community events.
Content Creation (Core Responsibilities)
Capture high-quality photo and video content at jobsites, offices, training sessions, and events, with a strong emphasis on short-form video.
Edit and deliver short-form video content (Reels/Shorts-style), photo carousels, jobsite recaps, recruiting features, and testimonial clips.
Write engaging captions and short-form copy that align with Ironsmith Fire’s brand voice—clear, confident, professional, and grounded in field experience.
Develop and maintain recurring content series (e.g., Jobsite of the Week, Behind the Build, Meet the Crew, Service Spotlight, Safety Minute).
Maintain an organized digital asset library, including b-roll, photos, interviews, templates, and project highlights for ongoing use.
Support recruiting initiatives through consistent, authentic content highlighting crew culture, benefits, training opportunities, career paths, and job fair promotions.
Create content supporting seasonal campaigns, company announcements, community initiatives, and internal milestones.
Provide on-site content coverage for events as needed, including recap posts, highlights, and simple promotional assets.
Performance Tracking & Optimization
Track and report social media performance metrics including reach, engagement, follower growth, clicks, and inbound messages or leads.
Test and refine content formats, hooks, messaging, and posting schedules based on performance data.
Proactively bring creative ideas and insights to the Marketing Manager, including recommendations on what is working, what can improve, and new content opportunities to explore.
Job Requirements COMPETENCIES
Excellent written and verbal communication skills, with the ability to convey clear, compelling messages across multiple audiences.
Strong organizational and time-management skills, with the ability to manage multiple projects and deadlines independently.
Creative and conceptual thinker with the ability to translate ideas into effective visual, written, and multimedia content.
Ability to work independently while collaborating effectively with cross-functional teams.
Self-directed and accountable, with the discipline to manage schedules, content calendars, and deliverables without close supervision.
Strong creative judgment and visual sensibility, with an eye for quality, consistency, and brand alignment.
Open to feedback and continuous improvement, demonstrating adaptability and a coachable mindset.
Effective communicator in both office and field environments, able to engage comfortably with operations, foremen, and leadership.
Detail-oriented with a commitment to quality control and delivering polished, professional work.
EDUCATION AND EXPERIENCE
Bachelor’s degree in Marketing, Graphic Design, Communications, Multimedia, or a related field preferred.
Five (5) or more years of experience in graphic design, content creation, or marketing roles, preferably within construction, field services, manufacturing, or a similar industry.
Demonstrated ability to efficiently capture and edit photo and video content using mobile devices and lightweight production equipment.
Proficiency in video editing tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or comparable software.
Working knowledge of graphic design principles and tools, with experience using Adobe Creative Suite preferred.
Experience developing branded templates and maintaining visual consistency across content and platforms.
Basic familiarity with website content management, SEO principles, or marketing automation platforms such as HubSpot.
PHYSICAL REQUIREMENTS
Comfortable communicating across different work environments—from office settings to job sites. capturing real work in real conditions (PPE, safety awareness, field schedules).
Ability to remain focused and productive in a fast-paced environment.
Capable of communicating clearly in person, by phone, and in written formats.
Must be able to occasionally lift up to 25 lbs for document handling or equipment setup.
Ability to sit for prolonged periods of time while working at a computer or desk, maintaining focus and attention during extended administrative tasks.
Ironsmith Fire understands each of the listed competencies, education and experience levels may not have been met by every “qualified” candidate. We do not want to miss the opportunity to meet with you if you do not currently meet our listed requirements.
If you feel you are a good fit for this position or any position at Ironsmith Fire, but do not meet all of the competencies, education and experience level requirements listed, please contact us directly. At Ironsmith Fire, we thrive on the growth and advancement of our employees in their professional and private lives. If you match our company’s core values, we will do everything in our power to help you reach your goals and ultimately work towards the position you desire.
***There is always a place at Ironsmith Fire for people that care!!!***
COMMITMENT TO DIVERSITY At Ironsmith Fire, we're dedicated to fostering an inclusive workplace where everyone feels valued and respected. We actively encourage applications from diverse backgrounds and believe that embracing differences enhances our team's creativity and effectiveness. Regardless of race, gender, age, religion, or other characteristics, we welcome all to join us in creating a culture where everyone can thrive.
Click Here to Apply: https://ironsmithfire.hua.hrsmart.com/hr/ats/Posting/view/30
#J-18808-Ljbffr