Field Marketing Specialist
Location: Charlotte, NC, US
Job Family: Marketing
Country/Region: United States
The Field Marketing Specialist (FMS) is responsible for supporting the local awareness and adoption of Coloplast products through the deployment and execution of the Coloplast Guided Support Programs designed to help navigate and advance movement through the patient journey. This person will work with strategic accounts and ancillary staff to adopt and successfully implement the Coloplast Guided Support Programs within their respective practices.
Major Areas of Accountability
Serves as a project manager to oversee adoption, implementation, site activation and ongoing follow‑up for specific marketing programs to the selected target list of accounts
Trains target account and ancillary support staff on roles and responsibilities of Coloplast programs to include program logistics, call patterns, incoming call support, call transfers to key departments, surgery scheduling support, insurance verification and other offerings
Tracks and reports standardized program metrics to Marketing
Develops and maintains relationships with HCPs and key practice/office staff. This includes existing customer base as well as identifying new targets
Assists with and serves as project manager for the creation and updating of marketing materials as needed and any for upcoming program launches
Tests new program materials and provides feedback to Marketing team
Gathers and reports on customer intelligence and feedback to Marketing and Sales teams
Applies analytics and strategy to the role and to each account by being metric‑driven and by drawing insight from complex marketing data
Conducts business to the highest ethical and professional standards; complies with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies
Travels to meet with and train HCPs, and customer representatives (in health care facilities and other venues) to discuss marketing initiatives and other duties in the job
Communicate regularly with sales team and sales management to align on strategic targets and goals
Ability to communicate directly with patients if required
Collaborates with internal and other field marketing teams such as Reimbursement and Benefits and Guided Support Specialists
This role will not be directly responsible for case coverage, territory sales planning, competitive conversion, clinical support, or any sales related responsibilities
Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the MedTech Code of Conduct, and company policies.
Other job duties as assigned
Basic Qualifications
BA or BS degree
3+ years of medical tech experience with proven success
Entry level field marketing skills required
Reporting, strategic planning and project management skills at account, regional and national level
Strong business acumen and analytical skills
Knowledge of current and new healthcare industry trends, technologies, competitors and in the market
Pro‑active; high‑performance and results orientation
Personifies Coloplast Mission, Values and Vision as well as Coloplast Leadership Principals
Ability to travel including overnights and weekends, driving and domestic flights up to 75%
Benefits
Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non‑birthing parents.
Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
Work‑Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team‑building activities, volunteer opportunities, and company‑sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
Competitive Compensation: The compensation range for this position is $96,346 - $144,519. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.
EEO Statement Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.
Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
Nearest Major Market: Charlotte
Apply now
#J-18808-Ljbffr
Job Family: Marketing
Country/Region: United States
The Field Marketing Specialist (FMS) is responsible for supporting the local awareness and adoption of Coloplast products through the deployment and execution of the Coloplast Guided Support Programs designed to help navigate and advance movement through the patient journey. This person will work with strategic accounts and ancillary staff to adopt and successfully implement the Coloplast Guided Support Programs within their respective practices.
Major Areas of Accountability
Serves as a project manager to oversee adoption, implementation, site activation and ongoing follow‑up for specific marketing programs to the selected target list of accounts
Trains target account and ancillary support staff on roles and responsibilities of Coloplast programs to include program logistics, call patterns, incoming call support, call transfers to key departments, surgery scheduling support, insurance verification and other offerings
Tracks and reports standardized program metrics to Marketing
Develops and maintains relationships with HCPs and key practice/office staff. This includes existing customer base as well as identifying new targets
Assists with and serves as project manager for the creation and updating of marketing materials as needed and any for upcoming program launches
Tests new program materials and provides feedback to Marketing team
Gathers and reports on customer intelligence and feedback to Marketing and Sales teams
Applies analytics and strategy to the role and to each account by being metric‑driven and by drawing insight from complex marketing data
Conducts business to the highest ethical and professional standards; complies with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies
Travels to meet with and train HCPs, and customer representatives (in health care facilities and other venues) to discuss marketing initiatives and other duties in the job
Communicate regularly with sales team and sales management to align on strategic targets and goals
Ability to communicate directly with patients if required
Collaborates with internal and other field marketing teams such as Reimbursement and Benefits and Guided Support Specialists
This role will not be directly responsible for case coverage, territory sales planning, competitive conversion, clinical support, or any sales related responsibilities
Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the MedTech Code of Conduct, and company policies.
Other job duties as assigned
Basic Qualifications
BA or BS degree
3+ years of medical tech experience with proven success
Entry level field marketing skills required
Reporting, strategic planning and project management skills at account, regional and national level
Strong business acumen and analytical skills
Knowledge of current and new healthcare industry trends, technologies, competitors and in the market
Pro‑active; high‑performance and results orientation
Personifies Coloplast Mission, Values and Vision as well as Coloplast Leadership Principals
Ability to travel including overnights and weekends, driving and domestic flights up to 75%
Benefits
Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non‑birthing parents.
Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
Work‑Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team‑building activities, volunteer opportunities, and company‑sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
Competitive Compensation: The compensation range for this position is $96,346 - $144,519. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.
EEO Statement Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.
Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
Nearest Major Market: Charlotte
Apply now
#J-18808-Ljbffr