Marketing and Communications Specialist, PSAA
Penn State University, University Park, Texas, United States
Application Instructions
Current Penn State employee (faculty, staff, technical service, or student), please log in to Workday to complete the internal application process. Do not apply here; apply internally through Workday.
Current Penn State student (not formerly employed at the university) seeking employment, please log in to Workday to complete the student application process. Do not apply here; apply internally through Workday.
If you are not a current employee or student, click “Apply” and complete the external applicant process.
Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.
Position Specifics Penn State is seeking a Marketing and Communications Specialist to support the Penn State Alumni Association (PSAA). The role will report to the Associate Director of Membership Marketing and collaborate closely with the Alumni Association and other partners to drive alumni engagement and support the University’s mission.
Responsibilities
Execute marketing strategies that connect alumni to the University and to each other, providing valued services to members and supporting the University’s mission of teaching, research, and service.
Articulate Penn State’s needs, ambitions, and values through excellent informal and formal communications.
Collaborate with teams on storytelling efforts, solicitation campaigns, and event promotion.
Create digital and video content to support marketing and awareness campaigns, including social media, email, and web content.
Shoot, edit, and produce video content in collaboration with other Alumni Association team members.
Write and edit content for programs and initiatives, including scripts, press releases, email content, social media posts, web content, and advertisements.
Use the association’s communication platforms to implement email campaigns and engagement programs that motivate action.
Gather and report on campaign metrics and relevant analytics.
Review draft marketing materials for compliance with university branding and editorial guidelines.
Work with external vendors for printing, video production, photography, and other needs.
Qualifications
Proficiency with Microsoft Office/Office 365 and Adobe applications (Premiere, Photoshop), and basic photography and video skills.
Exemplary interpersonal and communication skills.
Commitment to creating an inclusive and respectful environment for all students and colleagues.
Ability to produce content for diverse audiences and work on cross‑functional, fast‑paced teams with multiple deadlines.
Experience developing action‑oriented marketing content.
Working knowledge of web‑based marketing platforms (Salesforce Marketing Cloud, Marketo, Mailchimp, etc.) and project‑management software.
Proven self‑motivation and teamwork skills.
Diligence in professional development and learning; openness to mentorship.
Minimum Education, Work Experience & Required Certifications Bachelor’s Degree and at least 1 year of relevant experience; or an equivalent combination of education and experience. No required certifications.
DDAR Works Flexible DDAR supports flexible work arrangements when aligned with the essential duties of the position. Questions related to flexible work arrangements should be directed to the hiring manager during the interview process.
Location & Background Checks This position is based at the University Park campus, located in State College, Pennsylvania. Employment is contingent on successful completion of background checks in accordance with University policies.
Salary & Benefits The salary range for this position is $46,400.00 – $67,300.00.
Penn State offers a comprehensive benefits package for full‑time employees, including medical, dental, and vision coverage, robust retirement plans, paid time off (holidays, vacation, and sick time), and a 75% tuition discount for employees and eligible spouses and children.
EEO Statement Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814‑865‑1473.
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Current Penn State employee (faculty, staff, technical service, or student), please log in to Workday to complete the internal application process. Do not apply here; apply internally through Workday.
Current Penn State student (not formerly employed at the university) seeking employment, please log in to Workday to complete the student application process. Do not apply here; apply internally through Workday.
If you are not a current employee or student, click “Apply” and complete the external applicant process.
Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.
Position Specifics Penn State is seeking a Marketing and Communications Specialist to support the Penn State Alumni Association (PSAA). The role will report to the Associate Director of Membership Marketing and collaborate closely with the Alumni Association and other partners to drive alumni engagement and support the University’s mission.
Responsibilities
Execute marketing strategies that connect alumni to the University and to each other, providing valued services to members and supporting the University’s mission of teaching, research, and service.
Articulate Penn State’s needs, ambitions, and values through excellent informal and formal communications.
Collaborate with teams on storytelling efforts, solicitation campaigns, and event promotion.
Create digital and video content to support marketing and awareness campaigns, including social media, email, and web content.
Shoot, edit, and produce video content in collaboration with other Alumni Association team members.
Write and edit content for programs and initiatives, including scripts, press releases, email content, social media posts, web content, and advertisements.
Use the association’s communication platforms to implement email campaigns and engagement programs that motivate action.
Gather and report on campaign metrics and relevant analytics.
Review draft marketing materials for compliance with university branding and editorial guidelines.
Work with external vendors for printing, video production, photography, and other needs.
Qualifications
Proficiency with Microsoft Office/Office 365 and Adobe applications (Premiere, Photoshop), and basic photography and video skills.
Exemplary interpersonal and communication skills.
Commitment to creating an inclusive and respectful environment for all students and colleagues.
Ability to produce content for diverse audiences and work on cross‑functional, fast‑paced teams with multiple deadlines.
Experience developing action‑oriented marketing content.
Working knowledge of web‑based marketing platforms (Salesforce Marketing Cloud, Marketo, Mailchimp, etc.) and project‑management software.
Proven self‑motivation and teamwork skills.
Diligence in professional development and learning; openness to mentorship.
Minimum Education, Work Experience & Required Certifications Bachelor’s Degree and at least 1 year of relevant experience; or an equivalent combination of education and experience. No required certifications.
DDAR Works Flexible DDAR supports flexible work arrangements when aligned with the essential duties of the position. Questions related to flexible work arrangements should be directed to the hiring manager during the interview process.
Location & Background Checks This position is based at the University Park campus, located in State College, Pennsylvania. Employment is contingent on successful completion of background checks in accordance with University policies.
Salary & Benefits The salary range for this position is $46,400.00 – $67,300.00.
Penn State offers a comprehensive benefits package for full‑time employees, including medical, dental, and vision coverage, robust retirement plans, paid time off (holidays, vacation, and sick time), and a 75% tuition discount for employees and eligible spouses and children.
EEO Statement Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814‑865‑1473.
#J-18808-Ljbffr