Born out of a need to transcend the old ideas of storytelling for the 21st century, Mainland is the one-stop shop for storytelling and amplification. We believe in a full-circle approach to creating impactful stories. Who we are is synonymous with what we do. At our core, Mainland is driven by three guiding principles to create a brand biography: people, storytelling and measurable results. We deliver better relationships, strategy, service, and results while consistently accomplishing and exceeding our clients’ expectations.
We offer public relations, content marketing, social media, graphic design and branding, consumer brand strategy, franchise development consulting, marketing strategy and execution, advertising and experiential marketing services.
We are the agency of choice for the Franchise Brands industry, but that’s not all! We also serve the Hospitality, Travel, Home Services, Real Estate, and Technology industries.
WHY WORK FOR US? Are you looking for a start-up culture with the resources, stability and foundation of an established company with 15 years at the top of its field? What about an entrepreneurial environment balanced with autonomy and structure to spur creativity and new ideas?
Do you want to be challenged daily and given opportunities to grow personally and professionally? Challenging convention is at the core of everything we do. We eliminate the mindset that the status quo is enough through next-level content, creative, distribution and talent. We build teams that continually strive to get better than the day before.
With that said, we invite you to apply even if you don’t meet every single requirement listed below. Our success starts with our people, and we are looking for people who want to grow with us!
WHO WE ARE LOOKING FOR IN AN SENIOR MEDIA RELATIONS SPECIALIST We are seeking an experienced and results-driven Senior Media Relations Specialist to lead our media relations efforts and drive earned media coverage. The ideal candidate will have a proven track record of securing high-profile media placements through strategic pitching and relationship building. They will also have experience in training spokespeople and managing media events. This role requires a strong understanding of the media landscape, excellent communication skills, and the ability to develop and execute effective media strategies that generate significant earned media value.
Key Responsibilities:
Earned Media Strategy Development:
Develop and implement comprehensive media relations strategies focused on maximizing earned media coverage and achieving measurable PR outcomes.
Media Pitching and Outreach:
Craft and deliver compelling pitches to journalists and media outlets across various platforms, securing high-impact placements that drive brand awareness and thought leadership.
Spokesperson Training:
Provide media training and coaching to spokespeople within the organization, ensuring they are well-prepared for media interactions and effectively deliver key messages.
Media Event Management:
Plan and execute media events, including press conferences, interviews, and media briefings, maximizing earned media opportunities.
Media Monitoring and Analysis:
Monitor media coverage, track earned media value, and analyze trends to inform future media relations efforts and measure the effectiveness of campaigns.
Crisis Communications:
Assist in developing and executing crisis communications plans, providing media relations support during critical situations, and mitigating negative earned media impact.
Team Leadership:
Provide guidance and mentorship to junior media relations staff, fostering a collaborative and high-performing team environment focused on achieving earned media goals.
Qualifications:
Bachelor's Degree:
in Communications, Journalism, Public Relations, or a related field.
Extensive Experience:
2-4+ years of experience in media relations or a similar role, with a demonstrated track record of securing high-profile earned media coverage.
Expert Pitching and Storytelling Skills:
Exceptional written and verbal communication skills, with the ability to craft compelling pitches and narratives that resonate with journalists and target audiences, leading to earned media placements.
Strong Media Relationships:
Established relationships with key journalists, editors, and influencers across various media platforms, enabling effective earned media outreach.
Media Training Expertise:
Proven experience in providing effective media training and coaching to spokespeople.
Strategic Thinking:
Ability to think strategically and develop creative media relations plans that generate significant earned media value and achieve measurable results.
Leadership and Mentorship:
Demonstrated ability to lead and mentor junior staff, fostering a positive and collaborative team environment focused on earned media success.
Crisis Communications Experience:
Experience in handling media relations during crisis situations, with the ability to remain calm and focused under pressure, minimizing negative earned media impact.
Data-Driven Approach:
Experience in tracking and analyzing earned media value and using data to inform media relations strategies and measure success.
This Senior Media Relations Specialist position offers a challenging and rewarding opportunity to lead our media relations team and play a crucial role in driving earned media coverage and shaping the organization's public image. The successful candidate will have the chance to make a significant impact and contribute to the overall success of our PR efforts.
This position plays between $55,000 - $65,000 per year
We pay 75% of a high-quality national PPO insurance plan plus offer voluntary dental and vision.
We also match the first 1% of a 401K plus 50% of the next 5% after the first year.
Professional Paid Time Off is given after 90 days of full-time employment (the first 90 days’ time off is unpaid).
Additional benefits such as paid holidays, charity match benefit and more
Equipment:
This position requires you to have a computer that has fast internet access, where you can participate in video and phone calls as well as complete work. You will also need to have a personal phone.
We have a bring-your-own-device policy and compensate up to $1,000 per year (based on anniversary) for computer, internet, and phone use. We do not provide technical support.
#J-18808-Ljbffr
We offer public relations, content marketing, social media, graphic design and branding, consumer brand strategy, franchise development consulting, marketing strategy and execution, advertising and experiential marketing services.
We are the agency of choice for the Franchise Brands industry, but that’s not all! We also serve the Hospitality, Travel, Home Services, Real Estate, and Technology industries.
WHY WORK FOR US? Are you looking for a start-up culture with the resources, stability and foundation of an established company with 15 years at the top of its field? What about an entrepreneurial environment balanced with autonomy and structure to spur creativity and new ideas?
Do you want to be challenged daily and given opportunities to grow personally and professionally? Challenging convention is at the core of everything we do. We eliminate the mindset that the status quo is enough through next-level content, creative, distribution and talent. We build teams that continually strive to get better than the day before.
With that said, we invite you to apply even if you don’t meet every single requirement listed below. Our success starts with our people, and we are looking for people who want to grow with us!
WHO WE ARE LOOKING FOR IN AN SENIOR MEDIA RELATIONS SPECIALIST We are seeking an experienced and results-driven Senior Media Relations Specialist to lead our media relations efforts and drive earned media coverage. The ideal candidate will have a proven track record of securing high-profile media placements through strategic pitching and relationship building. They will also have experience in training spokespeople and managing media events. This role requires a strong understanding of the media landscape, excellent communication skills, and the ability to develop and execute effective media strategies that generate significant earned media value.
Key Responsibilities:
Earned Media Strategy Development:
Develop and implement comprehensive media relations strategies focused on maximizing earned media coverage and achieving measurable PR outcomes.
Media Pitching and Outreach:
Craft and deliver compelling pitches to journalists and media outlets across various platforms, securing high-impact placements that drive brand awareness and thought leadership.
Spokesperson Training:
Provide media training and coaching to spokespeople within the organization, ensuring they are well-prepared for media interactions and effectively deliver key messages.
Media Event Management:
Plan and execute media events, including press conferences, interviews, and media briefings, maximizing earned media opportunities.
Media Monitoring and Analysis:
Monitor media coverage, track earned media value, and analyze trends to inform future media relations efforts and measure the effectiveness of campaigns.
Crisis Communications:
Assist in developing and executing crisis communications plans, providing media relations support during critical situations, and mitigating negative earned media impact.
Team Leadership:
Provide guidance and mentorship to junior media relations staff, fostering a collaborative and high-performing team environment focused on achieving earned media goals.
Qualifications:
Bachelor's Degree:
in Communications, Journalism, Public Relations, or a related field.
Extensive Experience:
2-4+ years of experience in media relations or a similar role, with a demonstrated track record of securing high-profile earned media coverage.
Expert Pitching and Storytelling Skills:
Exceptional written and verbal communication skills, with the ability to craft compelling pitches and narratives that resonate with journalists and target audiences, leading to earned media placements.
Strong Media Relationships:
Established relationships with key journalists, editors, and influencers across various media platforms, enabling effective earned media outreach.
Media Training Expertise:
Proven experience in providing effective media training and coaching to spokespeople.
Strategic Thinking:
Ability to think strategically and develop creative media relations plans that generate significant earned media value and achieve measurable results.
Leadership and Mentorship:
Demonstrated ability to lead and mentor junior staff, fostering a positive and collaborative team environment focused on earned media success.
Crisis Communications Experience:
Experience in handling media relations during crisis situations, with the ability to remain calm and focused under pressure, minimizing negative earned media impact.
Data-Driven Approach:
Experience in tracking and analyzing earned media value and using data to inform media relations strategies and measure success.
This Senior Media Relations Specialist position offers a challenging and rewarding opportunity to lead our media relations team and play a crucial role in driving earned media coverage and shaping the organization's public image. The successful candidate will have the chance to make a significant impact and contribute to the overall success of our PR efforts.
This position plays between $55,000 - $65,000 per year
We pay 75% of a high-quality national PPO insurance plan plus offer voluntary dental and vision.
We also match the first 1% of a 401K plus 50% of the next 5% after the first year.
Professional Paid Time Off is given after 90 days of full-time employment (the first 90 days’ time off is unpaid).
Additional benefits such as paid holidays, charity match benefit and more
Equipment:
This position requires you to have a computer that has fast internet access, where you can participate in video and phone calls as well as complete work. You will also need to have a personal phone.
We have a bring-your-own-device policy and compensate up to $1,000 per year (based on anniversary) for computer, internet, and phone use. We do not provide technical support.
#J-18808-Ljbffr