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Marketing and Communications Coordinator

KENTUCKY SOCIETY OF ASSOCIATION EXECUTIVES INC, Florida, New York, United States

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The Marketing and Communications Coordinator is responsible for achieving the trade association membership recruitment and retention goals, managing the association social media platforms, and assisting with the implementation of marketing plans for association annual events, publications sales, and product sales.

This position is responsible for:

Achieving the association membership recruitment and retention goals

Engaging and supporting members

Helping to plan and implement marketing campaigns for the associations

Supporting growth in regions around the world

Collaborating across all activities with the association Executive Vice President, Executive Director, Marketing & Website Manager, and Event Coordinator

Maintaining and updating the association databases

Processing membership applications

Developing and overseeing production of all membership materials, including correspondence, prospect mailings, automated marketing campaigns, social media campaigns and special appeals

Designing and implementing an automated onboarding email campaign for new members

Designing and implementing an automated engagement email campaign for renewing members

Develop outreach strategies for lapsed members

Demonstrated skills/experience required:

Accountability

Association/Non-Profit

Collaboration

Customer service

Data analysis

Technical Skills:

Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.); MailChimp or other mass email software, Excel, Microsoft Word,

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