Specialist III, Media Relations
Nightingale Education Group, Salt Lake City, Utah, United States, 84193
Position Summary
The Specialist III, Media Relations, is responsible for supporting and advancing strategic media outreach that elevates Nightingale Education Group's visibility across local, trade, and national media. The role focuses on identifying high-impact story opportunities, crafting brand‑aligned narratives, and securing earned media coverage. This position also serves as a liaison to internal teams and external partners, while monitoring emerging issues, analyzing media trends in key markets, and identifying and supporting executive visibility opportunities to amplify the organization’s mission outcomes.
Role and Responsibilities
Contributes to the development and execution of the organization’s media relations strategy, through story and narrative development and creation, and media outreach across TV, digital, print, and new media channels.
Identifies and crafts high‑impact, authentic and engaging audience‑specific stories, press releases, and media narratives tied to learners, alumni, partners, and mission‑driven initiatives through strategic media outreach and consistent follow‑up.
Builds and maintains relationships with key journalists to position Nightingale as a trusted source on nursing, higher education, and workforce development.
Collaborates with internal teams and relevant external partners to identify storytelling opportunities, ensure messaging is brand‑aligned, communications are coordinated across functions, and external content reflects brand voice and audience priorities.
Supports executive visibility and thought leadership by preparing interview briefings, talking points, and media training, and by advising spokespeople ahead of interviews, podcasts, and other media engagements.
Coordinates responses to reactive and negative media inquiries, working closely with leadership, legal, and other stakeholders to manage reputational risk; proactively monitors media for emerging issues and sensitive topics across key markets.
Delivers performance reports and analysis, offering insights on competitor visibility, geographic and policy trends, health care issues, and media sentiment to inform strategic planning.
Supports key channels with content the organization can use to build connection with key audiences including prospects, learners, alumni, Supervised On‑ground Field Experience (SOFE) partners, and collaborators.
Develops and maintains internal PR infrastructure, including Muck Rack and Qwoted, as well as systems for press release approvals, story‑sharing, and centralized resources via SharePoint; produces creative and written assets using Adobe Suite as needed.
Qualifications and Education Requirements
Bachelor’s degree from an accredited institution in PR, Journalism, Communications, or related field is required.
Demonstrated a minimum of three years of experience working to develop external professional communications.
Demonstrated a minimum of one year of experience in brand, reputation, and image management strongly preferred.
Demonstrated excellence in written and oral communications skills.
Demonstrated proficiency in Microsoft Office applications.
Budgeted Hiring Range $77,108.42—$86,746.98 USD
All new hires are required to attend New Collaborator Orientation (NCO) in Salt Lake City, Utah. The College will cover travel, lodging, and other accommodations.
Nightingale's commitment to diversity and inclusion is reflected both in our learners and collaborators because we believe the best outcomes for learners from underserved and diverse populations are achieved through collaborators with similar backgrounds and cultures.
Nightingale Education Group is an equal opportunity employer.
Our Mission With the primary focus on higher learning in healthcare professions, Nightingale Education Group contributes to elevating education, health, and employment systems through facilitation of academic achievement, personal growth, and professional development of its learners, alumni, and collaborators, while serving diverse communities.
At Nightingale Education Group, our Innovative Education model helps transform rural health landscapes through our blended‑distance learning platform. Every person involved with Nightingale Education Group helps to change the lives of our learners, our communities, and ultimately the world by adding to the quality of healthcare. We are proud to have graduated nearly 5,000 nurses serving communities in need. We are serious about our outcomes and have a little bit of fun getting there.
The professional and personal development of our learners and our collaborators is our company's foundation. Not only do we develop strategies that promote a positive work‑life integration, but we also create an environment that invites you to become an expert in your field, be it through higher education or professional development. Put simply, we elevate employment, elevate health, and elevate education. We're so happy that you've found us!
Employment is contingent upon successful completion of a background check and drug screen.
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Role and Responsibilities
Contributes to the development and execution of the organization’s media relations strategy, through story and narrative development and creation, and media outreach across TV, digital, print, and new media channels.
Identifies and crafts high‑impact, authentic and engaging audience‑specific stories, press releases, and media narratives tied to learners, alumni, partners, and mission‑driven initiatives through strategic media outreach and consistent follow‑up.
Builds and maintains relationships with key journalists to position Nightingale as a trusted source on nursing, higher education, and workforce development.
Collaborates with internal teams and relevant external partners to identify storytelling opportunities, ensure messaging is brand‑aligned, communications are coordinated across functions, and external content reflects brand voice and audience priorities.
Supports executive visibility and thought leadership by preparing interview briefings, talking points, and media training, and by advising spokespeople ahead of interviews, podcasts, and other media engagements.
Coordinates responses to reactive and negative media inquiries, working closely with leadership, legal, and other stakeholders to manage reputational risk; proactively monitors media for emerging issues and sensitive topics across key markets.
Delivers performance reports and analysis, offering insights on competitor visibility, geographic and policy trends, health care issues, and media sentiment to inform strategic planning.
Supports key channels with content the organization can use to build connection with key audiences including prospects, learners, alumni, Supervised On‑ground Field Experience (SOFE) partners, and collaborators.
Develops and maintains internal PR infrastructure, including Muck Rack and Qwoted, as well as systems for press release approvals, story‑sharing, and centralized resources via SharePoint; produces creative and written assets using Adobe Suite as needed.
Qualifications and Education Requirements
Bachelor’s degree from an accredited institution in PR, Journalism, Communications, or related field is required.
Demonstrated a minimum of three years of experience working to develop external professional communications.
Demonstrated a minimum of one year of experience in brand, reputation, and image management strongly preferred.
Demonstrated excellence in written and oral communications skills.
Demonstrated proficiency in Microsoft Office applications.
Budgeted Hiring Range $77,108.42—$86,746.98 USD
All new hires are required to attend New Collaborator Orientation (NCO) in Salt Lake City, Utah. The College will cover travel, lodging, and other accommodations.
Nightingale's commitment to diversity and inclusion is reflected both in our learners and collaborators because we believe the best outcomes for learners from underserved and diverse populations are achieved through collaborators with similar backgrounds and cultures.
Nightingale Education Group is an equal opportunity employer.
Our Mission With the primary focus on higher learning in healthcare professions, Nightingale Education Group contributes to elevating education, health, and employment systems through facilitation of academic achievement, personal growth, and professional development of its learners, alumni, and collaborators, while serving diverse communities.
At Nightingale Education Group, our Innovative Education model helps transform rural health landscapes through our blended‑distance learning platform. Every person involved with Nightingale Education Group helps to change the lives of our learners, our communities, and ultimately the world by adding to the quality of healthcare. We are proud to have graduated nearly 5,000 nurses serving communities in need. We are serious about our outcomes and have a little bit of fun getting there.
The professional and personal development of our learners and our collaborators is our company's foundation. Not only do we develop strategies that promote a positive work‑life integration, but we also create an environment that invites you to become an expert in your field, be it through higher education or professional development. Put simply, we elevate employment, elevate health, and elevate education. We're so happy that you've found us!
Employment is contingent upon successful completion of a background check and drug screen.
#J-18808-Ljbffr