Paid Social Marketing Manager
Method Recruiting, a 3x Inc. 5000 company, Madison, Wisconsin, us, 53774
This role will own and scale paid social as a core performance channel for a high-growth, mission-driven digital marketplace operating in a sensitive, high-intent category. The
Paid Social Marketing Manager
will be responsible for hands‑on execution, optimization, and experimentation across major social platforms, with a strong emphasis on performance, testing, and audience targeting.
This is a
true performance role , not a brand‑only or organic social position. The ideal candidate is deeply analytical, comfortable owning results, and energized by testing, learning, and scaling paid social programs in a fast‑moving environment.
Hybrid in Madison, WI
Responsibilities
Own and manage paid social campaigns across platforms including Meta, TikTok, Reddit, Pinterest, X, and emerging channels
Launch, optimize, and scale campaigns focused on driving qualified traffic and engagement
Partner with content and design teams to produce and iterate on high‑performing ad creative
Collaborate with social leadership on creator partnerships and engagement strategies tied to paid campaigns
Build and execute structured creative and audience testing plans
Develop audience targeting strategies across multiple user segments
Monitor daily and weekly performance metrics and identify opportunities for optimization
Report on campaign performance, insights, and learnings in a clear, actionable way
Collaborate cross‑functionally with data, product, and analytics teams to improve performance and measurement
Ensure paid social efforts align with broader acquisition and growth goals
Requirements
5+ years of experience managing paid social campaigns in high‑growth environments
Proven ability to scale paid social programs and hit performance targets
Deep hands‑on experience with Meta and TikTok
Strong understanding of performance marketing KPIs and optimization levers
Experience managing creative strategy for paid social campaigns
Highly analytical, data‑driven approach to decision making
Preferred Qualifications
Experience working in regulated or sensitive categories
Comfort using analytics tools such as Amplitude, Heap, Looker, or similar platforms
Ability to translate data into clear recommendations and next steps
Bias toward action and comfort operating in fast‑paced, cross‑functional environments
Familiarity with ad compliance requirements and platform policies
#J-18808-Ljbffr
Paid Social Marketing Manager
will be responsible for hands‑on execution, optimization, and experimentation across major social platforms, with a strong emphasis on performance, testing, and audience targeting.
This is a
true performance role , not a brand‑only or organic social position. The ideal candidate is deeply analytical, comfortable owning results, and energized by testing, learning, and scaling paid social programs in a fast‑moving environment.
Hybrid in Madison, WI
Responsibilities
Own and manage paid social campaigns across platforms including Meta, TikTok, Reddit, Pinterest, X, and emerging channels
Launch, optimize, and scale campaigns focused on driving qualified traffic and engagement
Partner with content and design teams to produce and iterate on high‑performing ad creative
Collaborate with social leadership on creator partnerships and engagement strategies tied to paid campaigns
Build and execute structured creative and audience testing plans
Develop audience targeting strategies across multiple user segments
Monitor daily and weekly performance metrics and identify opportunities for optimization
Report on campaign performance, insights, and learnings in a clear, actionable way
Collaborate cross‑functionally with data, product, and analytics teams to improve performance and measurement
Ensure paid social efforts align with broader acquisition and growth goals
Requirements
5+ years of experience managing paid social campaigns in high‑growth environments
Proven ability to scale paid social programs and hit performance targets
Deep hands‑on experience with Meta and TikTok
Strong understanding of performance marketing KPIs and optimization levers
Experience managing creative strategy for paid social campaigns
Highly analytical, data‑driven approach to decision making
Preferred Qualifications
Experience working in regulated or sensitive categories
Comfort using analytics tools such as Amplitude, Heap, Looker, or similar platforms
Ability to translate data into clear recommendations and next steps
Bias toward action and comfort operating in fast‑paced, cross‑functional environments
Familiarity with ad compliance requirements and platform policies
#J-18808-Ljbffr