Hi, We’re Franki
Franki is transforming how people discover and choose where to eat, drink, and explore. Our platform is built on video recommendations from a passionate community of creators and dining enthusiasts who help people find the best experiences in their area.
We’re a fast-moving, high-ownership team that values creativity and execution. The category is dynamic and fun, and we're building a brand that reflects that energy. If you're the kind of person who has strong ideas and makes them happen, we’d love to hear from you.
About Franki Franki is a discovery and rewards app that helps people decide where to go — and rewards them for going. We make it easier to find great local restaurants, bars, and experiences through video recommendations, then close the loop with rewards when users spend.
We sit at the intersection of discovery, content, and rewards. Our goal is to reduce decision fatigue, build trust through real experiences, and turn going out into something more rewarding for everyone.
We’re a fast-moving startup where strategy matters, execution matters more, and shipping consistently is non‑negotiable.
About the Role We’re hiring a senior Social Media Manager to co‑own Franki’s social strategy with the Director of Marketing and fully own execution across channels. This role is equal parts strategy, creative direction, and hands‑on making.
You’ll be responsible for translating positioning and growth goals into content that actually ships: ideas, scripts, videos, campaigns, collaborations, posting, and iteration. Instagram and TikTok are the primary focus.
This role is for someone who knows how to build a brand and drive growth, can operate independently, and thrives in fast, ambiguous environments.
Key Responsibilities
Own Franki’s social strategy, including channel strategy, content pillars, and campaign planning
Fully own execution: content creation, publishing, campaigns, and ongoing optimization
Create social‑first content, especially short‑form video (concepting, scripting, filming, editing)
Lead social campaigns tied to product launches, rewards, seasonal moments, and local culture
Collaborate with creators and internal teams to produce high‑quality, on‑brand content
Manage posting cadence and content calendar end to end
Own community engagement across platforms (comments, DMs, outbound engagement)
Track performance, identify what’s working, and iterate quickly based on data and trends
Stay ahead of platform trends and move fast on timely opportunities
What We’re Looking For
5–7 years of experience managing social media for a consumer brand or consumer app
Proven ability to grow and engage audiences on Instagram and TikTok
Strong creative instincts and hands‑on content production skills
Experience owning campaigns from idea through execution and analysis
Comfortable being on camera and directing others when needed
Highly organized, self‑directed, and able to manage multiple initiatives at once
Clear communicator who can collaborate closely with marketing, product, and creators
Based in Southern California (Los Angeles preferred)
Why You’ll Love Working at Franki
Competitive compensation and benefits
High ownership and real impact on a growing product and brand
Creative freedom with clear goals and accountability
A team focused on building something useful, not just loud
Salary range:
$120,000–$150,000
Candidates should provide a portfolio or examples of social work as part of the initial screening process.
#J-18808-Ljbffr
Franki is transforming how people discover and choose where to eat, drink, and explore. Our platform is built on video recommendations from a passionate community of creators and dining enthusiasts who help people find the best experiences in their area.
We’re a fast-moving, high-ownership team that values creativity and execution. The category is dynamic and fun, and we're building a brand that reflects that energy. If you're the kind of person who has strong ideas and makes them happen, we’d love to hear from you.
About Franki Franki is a discovery and rewards app that helps people decide where to go — and rewards them for going. We make it easier to find great local restaurants, bars, and experiences through video recommendations, then close the loop with rewards when users spend.
We sit at the intersection of discovery, content, and rewards. Our goal is to reduce decision fatigue, build trust through real experiences, and turn going out into something more rewarding for everyone.
We’re a fast-moving startup where strategy matters, execution matters more, and shipping consistently is non‑negotiable.
About the Role We’re hiring a senior Social Media Manager to co‑own Franki’s social strategy with the Director of Marketing and fully own execution across channels. This role is equal parts strategy, creative direction, and hands‑on making.
You’ll be responsible for translating positioning and growth goals into content that actually ships: ideas, scripts, videos, campaigns, collaborations, posting, and iteration. Instagram and TikTok are the primary focus.
This role is for someone who knows how to build a brand and drive growth, can operate independently, and thrives in fast, ambiguous environments.
Key Responsibilities
Own Franki’s social strategy, including channel strategy, content pillars, and campaign planning
Fully own execution: content creation, publishing, campaigns, and ongoing optimization
Create social‑first content, especially short‑form video (concepting, scripting, filming, editing)
Lead social campaigns tied to product launches, rewards, seasonal moments, and local culture
Collaborate with creators and internal teams to produce high‑quality, on‑brand content
Manage posting cadence and content calendar end to end
Own community engagement across platforms (comments, DMs, outbound engagement)
Track performance, identify what’s working, and iterate quickly based on data and trends
Stay ahead of platform trends and move fast on timely opportunities
What We’re Looking For
5–7 years of experience managing social media for a consumer brand or consumer app
Proven ability to grow and engage audiences on Instagram and TikTok
Strong creative instincts and hands‑on content production skills
Experience owning campaigns from idea through execution and analysis
Comfortable being on camera and directing others when needed
Highly organized, self‑directed, and able to manage multiple initiatives at once
Clear communicator who can collaborate closely with marketing, product, and creators
Based in Southern California (Los Angeles preferred)
Why You’ll Love Working at Franki
Competitive compensation and benefits
High ownership and real impact on a growing product and brand
Creative freedom with clear goals and accountability
A team focused on building something useful, not just loud
Salary range:
$120,000–$150,000
Candidates should provide a portfolio or examples of social work as part of the initial screening process.
#J-18808-Ljbffr