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Enrollment and Sales Manager

The Learning Experience, Dallas, Texas, United States, 75215

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The Learning Experience is a leader in early childhood education, providing a trusted brand in the childcare industry. With nearly 400 operational centers and 250 more in development, the organization fosters a safe and joyful learning environment where more than 50,000 children grow, learn, and thrive. The Learning Experience is committed to building a bright future for children, families, and their communities through innovative programs and dedicated care.

Role Description This is a full-time, on-site role for an Enrollment and Sales Manager located in Dallas, TX. The Enrollment and Sales Manager will be responsible for driving enrollment growth by managing the enrollment process, building relationships with families, and maintaining high occupancy levels. The role involves developing and implementing sales strategies, conducting tours, providing exceptional customer service, and collaborating with the center's leadership team to fulfill enrollment goals.

Responsibilities Develop and execute comprehensive marketing strategies to increase community engagement and student enrollment.

Manage digital marketing campaigns across social media, email, and other channels.

Optimize online presence through SEO, content marketing, and analytics.

Collaborate with all 4 centers to tailor local marketing initiatives.

Analyze campaign performance and adjust strategies for maximum impact.

Coordinate with all 4 location teams to support enrollment goals.

Oversee marketing budgets and ensure efficient resource allocation.

Stay updated on industry trends to keep our marketing efforts innovative

This is not a remote or purely digital role. You will be actively representing our schools in the community, attending events, building relationships with families and local businesses, supporting tours, and driving enrollment through authentic, in-person engagement paired with strong digital marketing execution.

Key Responsibilities

Community Outreach & Event Marketing (Core Responsibility)

Attend and represent all four schools at a minimum of 10 local community events per month

Examples: city festivals, library events, HOA events, kids’ activities, mom groups, school fairs, fitness centers, churches, local businesses

Identify, schedule, and coordinate new outreach opportunities specific to families with children ages 6 weeks–6 years

Build relationships with:

Local elementary schools & PTAs

Gyms, swim schools, dance studios

Track event ROI (leads collected, tours scheduled, enrollments generated)

Tours & Enrollment Support

Support Directors with school tours, open houses, and enrollment events

Ensure consistent, high-quality tour experience aligned with our brand and values

Follow up with prospective families via phone, email, or text

Assist with:

Open house promotion and execution

Social Media & Digital Marketing

Manage and create content for:

Instagram

Facebook

Local parent/community groups

Capture real, authentic content from the schools:

Classroom moments, Events, Teacher spotlights, Curriculum highlights

Qualifications & Experience 2+ years experience in:

Childcare, preschool, or family-focused marketing (strongly preferred)

OR community/event marketing with a strong local presence

Schedule & Compensation Full-time role

- Mix of weekday, evening, and occasional weekend events

Compensation based on experience (salary + potential performance incentives)

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