Student Housing - Leasing & Marketing Manager
Balfour Beatty Investments & Communities, Denton, Texas, United States, 76205
Who We Are
At Balfour Beatty Communities, we are dedicated to a singular mission: delivering the quality communities people are proud to call home. We believe exceptional living experiences can only be created when
We Care
about our residents, our partners, our communities, and each other. Our culture of caring drives every aspect of our business, guiding us to always do the right thing and build meaningful connections as we fulfill the needs of our residents and partners with sincerity, empathy, and creativity.
Our Benefits
Discretionary bonuses
Medical and Dental Insurance 1st of the month following employment
Health, Flexible Spending and Dependent Care Accounts
Company paid life insurance
401K plan with employer matching
Robust PTO to include sick, floating holidays, vacation, and personal days
2 Volunteer Days per year
Company paid short‑term and long‑term disability, parental leave
And more!
About the role The Leasing & Marketing Manager is responsible for overseeing all phases of leasing, renewals, marketing, and reporting for an assigned community. The manager strives for achieving budgeted occupancy through retention of existing residents, leasing current availability, and pre‑leasing future availability.
What you’ll be doing
Consistently review, evaluate, and interpret market conditions and recommend adjusted rental and renewal pricing and marketing strategies as needed to drive pre‑leasing/current occupancy and revenue growth.
Utilize Company leasing expectations and procedures to warmly greet prospective clients, qualify, determine needs and preferences, professionally present the property and apartment homes, utilize feature/benefit selling, close the sale and follow‑up.
Monitor all leasing and operational policies and recommend changes to improve overall functionality of the business.
Provide oversight for the leasing functions including daily leasing follow‑up activities in Entrata.
Ensure that websites and collateral materials are accurate and updated.
Attend and assist with leasing, renewal and resident events as needed.
Perform weekly market surveys, manage, and report on revenue proforma and accurately report on achievement of revenue targets including overall market rates, gain to lease, loss to lease, concessions, leasing velocity.
Create marketing plan/strategy for the assigned community. Closely monitor progress of projects and work in coordination with the Community Manager to adjust marketing strategies and plans as necessary. Perform all assigned duties within the parameters of the assigned marketing budget.
Report on any key performance indicators as requested by management and maintain all information within business intelligence.
Market both internally and externally to attract new occupants. Network marketing, outreach marketing and internal marketing required to keep a minimum of 95% occupancy. Update all marketing material through ILS and websites and BBC Marketing Department.
Review and approve all social media and communication on platforms to engage consumers and narrate the lifestyle and experience of living at the community through photography, videography, and the written word.
Responsible for the development of partnerships and initiatives with the local University, College, and Community.
Check that all models and tour routes have been properly opened/closed. Conduct pre‑showing inspections to ensure all units are rent‑ready for the day and perform freshen‑up cleaning as needed.
Plan, promote, and execute customer experience initiatives, for all customers, for both the community and on‑campus throughout the year.
Responsible for delivering community education and outreach programming and support for fundraising events as needed.
Act as a liaison and work with ACM and CM to build, train, and develop a team of highly motivated, skilled and productive professionals to drive community operational goals.
Who we’re looking for
High School diploma or GED required
Bachelor’s degree preferred
Minimum of 2 years of experience in a leasing related field
Supervisory or Management Experience a plus
Solid computer skills including Microsoft Office Experience. Entrata Experience Preferred
Social Media Management – Facebook, Instagram, Snapchat, Twitter, etc.
Event Planning
Works well in groups
Good with high volume of calls
Adaptable, multitasker, problem solver, great with time management
Must have an active and valid driver’s license
#IND123
Balfour Beatty Communities is part of Balfour Beatty Investments and Balfour Beatty, plc, an international group that finances, develops, builds and maintains infrastructure assets.
Accessibility If you need an accommodation as part of the employment process, please contact Human Resources at:
Phone: 610‑355‑8100
Email: careers@bbcgrp.com
Equal Opportunity Employer, including people with disabilities and veterans.
If you want to view the "EEO is the Law" poster, please choose your language:
English
Spanish
Arabic
Chinese
If you want to view the "Pay Transparency" policy statement, please click the link: English
#J-18808-Ljbffr
We Care
about our residents, our partners, our communities, and each other. Our culture of caring drives every aspect of our business, guiding us to always do the right thing and build meaningful connections as we fulfill the needs of our residents and partners with sincerity, empathy, and creativity.
Our Benefits
Discretionary bonuses
Medical and Dental Insurance 1st of the month following employment
Health, Flexible Spending and Dependent Care Accounts
Company paid life insurance
401K plan with employer matching
Robust PTO to include sick, floating holidays, vacation, and personal days
2 Volunteer Days per year
Company paid short‑term and long‑term disability, parental leave
And more!
About the role The Leasing & Marketing Manager is responsible for overseeing all phases of leasing, renewals, marketing, and reporting for an assigned community. The manager strives for achieving budgeted occupancy through retention of existing residents, leasing current availability, and pre‑leasing future availability.
What you’ll be doing
Consistently review, evaluate, and interpret market conditions and recommend adjusted rental and renewal pricing and marketing strategies as needed to drive pre‑leasing/current occupancy and revenue growth.
Utilize Company leasing expectations and procedures to warmly greet prospective clients, qualify, determine needs and preferences, professionally present the property and apartment homes, utilize feature/benefit selling, close the sale and follow‑up.
Monitor all leasing and operational policies and recommend changes to improve overall functionality of the business.
Provide oversight for the leasing functions including daily leasing follow‑up activities in Entrata.
Ensure that websites and collateral materials are accurate and updated.
Attend and assist with leasing, renewal and resident events as needed.
Perform weekly market surveys, manage, and report on revenue proforma and accurately report on achievement of revenue targets including overall market rates, gain to lease, loss to lease, concessions, leasing velocity.
Create marketing plan/strategy for the assigned community. Closely monitor progress of projects and work in coordination with the Community Manager to adjust marketing strategies and plans as necessary. Perform all assigned duties within the parameters of the assigned marketing budget.
Report on any key performance indicators as requested by management and maintain all information within business intelligence.
Market both internally and externally to attract new occupants. Network marketing, outreach marketing and internal marketing required to keep a minimum of 95% occupancy. Update all marketing material through ILS and websites and BBC Marketing Department.
Review and approve all social media and communication on platforms to engage consumers and narrate the lifestyle and experience of living at the community through photography, videography, and the written word.
Responsible for the development of partnerships and initiatives with the local University, College, and Community.
Check that all models and tour routes have been properly opened/closed. Conduct pre‑showing inspections to ensure all units are rent‑ready for the day and perform freshen‑up cleaning as needed.
Plan, promote, and execute customer experience initiatives, for all customers, for both the community and on‑campus throughout the year.
Responsible for delivering community education and outreach programming and support for fundraising events as needed.
Act as a liaison and work with ACM and CM to build, train, and develop a team of highly motivated, skilled and productive professionals to drive community operational goals.
Who we’re looking for
High School diploma or GED required
Bachelor’s degree preferred
Minimum of 2 years of experience in a leasing related field
Supervisory or Management Experience a plus
Solid computer skills including Microsoft Office Experience. Entrata Experience Preferred
Social Media Management – Facebook, Instagram, Snapchat, Twitter, etc.
Event Planning
Works well in groups
Good with high volume of calls
Adaptable, multitasker, problem solver, great with time management
Must have an active and valid driver’s license
#IND123
Balfour Beatty Communities is part of Balfour Beatty Investments and Balfour Beatty, plc, an international group that finances, develops, builds and maintains infrastructure assets.
Accessibility If you need an accommodation as part of the employment process, please contact Human Resources at:
Phone: 610‑355‑8100
Email: careers@bbcgrp.com
Equal Opportunity Employer, including people with disabilities and veterans.
If you want to view the "EEO is the Law" poster, please choose your language:
English
Spanish
Arabic
Chinese
If you want to view the "Pay Transparency" policy statement, please click the link: English
#J-18808-Ljbffr