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Senior Marketing Specialist

Crossing Hurdles, New York, New York, us, 10261

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Position:

Data Scientist III

Type:

Full-time position

Compensation:

$90-$110 per hour

Location:

New York, NY, USA

Commitment:

10–40 hours/week

Role Responsibilities

Build and maintain audience segments in Salesforce Data Cloud, including signal identification, Calculated Insights (SQL), and activation to SFMC

Partner with Data Engineers to design and build data pipelines that feed marketing reporting and audience systems

Develop automated reporting solutions and self-service dashboards to track campaign performance and marketing KPIs

Pull, clean, and analyze large datasets to deliver audience strategy, segmentation, and revenue opportunity sizing

Ensure data quality and troubleshoot data discrepancies across audience and reporting systems

Translate business requirements into technical audience definitions and partner with campaign managers on complex builds

Requirements

Extensive professional experience in marketing analytics, data engineering, data science, or a related analytics role

Expert-level SQL skills, including complex queries, CTEs, window functions, query optimization, and working with large datasets

Hands‑on experience with Salesforce Data Cloud or similar CDPs, including segment creation, Calculated Insights, and activation workflows

Experience building audience signals and audience segments for marketing campaigns

Proven experience partnering with Data Engineers to build and maintain data pipelines

Strong experience with report automation, including scheduled reports, automated data refreshes, and self-service dashboards

Proficiency in data visualization tools such as Tableau, Hive, or similar

Advanced Google Sheets and Excel skills

Basic Python skills for automation and API utilization

Excellent communication skills with the ability to translate technical concepts for non‑technical stakeholders

Experience with Salesforce Marketing Cloud and marketing automation workflows

Familiarity with CRM data structures and account‑level data models

Background in B2B marketing analytics

Application Process (Takes 20 Mins)

Upload resume

Interview (15 min)

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