Gallery Media Group is a modern day media company with an overall mission to 'Make Positivity Louder.' GMG focuses efforts on where consumer attention currently lies and continues to shift.
Gallery Media Group includes women’s lifestyle brand PureWow and a collection of social-first media brands, such as @cocktails, @moms, @recipes and @ballplayers on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators and cultural moments at scale—as well as a robust influencer marketing business.
The company was founded in 2010 by CEO, Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.
We are seeking a highly analytical and results-oriented Paid Media Specialist with a strong focus on social advertising platforms. The Paid Media Specialist is an entry level position with opportunity for a strong career path. This role is crucial for executing, optimizing, and reporting on paid campaigns across key platforms including TikTok, Meta (Facebook/Instagram), Pinterest, and YouTube.
Primary responsibilities include:
Campaign Management & Execution:
Set up, launch, and manage paid advertising campaigns across a variety of Social Platforms (primarily TikTok, Meta, Pinterest, YouTube)
Ensure accurate campaign setup, including detailed naming conventions, tracking pixels and UTM parameters
Monitor campaign pacing, budget, delivery, and performance against KPIs on a daily basis
Manage real time, ongoing optimization of live media to ensure client goals are met or exceeded
Implement and manage audience targeting strategies, including custom audiences, interest-based targeting and A/B tests to improve campaign performance
Collaborate effectively with the Paid Social team, Account Management team and Brand Partnerships, Branded Content & Brand Strategy teams where applicable
Performance Monitoring & Reporting:
Generate client-facing granular performance reports and contribute to broader campaign summaries for assigned campaigns
Own Daily, weekly, and monthly monitoring across all assigned campaigns
Identify and communicate performance trends and opportunities for optimization
Platform Expertise:
Stay up-to-date with the latest trends, features, and best practices across key social ad platformance
Proactively identify opportunities to leverage new ad formats or targeting capabilities to enhance campaign performance
Qualifications and Expectations:
BA or BS degree
Advanced skills in Excel including pivot tables
Ability to problem solve and think critically
Proven track record of managing multiple projects at once while remaining extremely detail oriented
You thrive in a dynamic, collaborative, high-energy environment where you’re continuously solving problems creatively and analytically
Positive attitude, and a genuine interest in working in a start-up environment and wearing multiple hats as needed
Unsure if you meet the qualifications?
We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
Exact compensation may vary based on skills, experience, and location.
Employer-sponsored 401k with match
Medical, Dental, and vision coverage
Unlimited PTO
Caregiver (Parental) Leave
Health and Wellness benefits $50,000 - $60,000 USD
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Gallery Media Group includes women’s lifestyle brand PureWow and a collection of social-first media brands, such as @cocktails, @moms, @recipes and @ballplayers on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators and cultural moments at scale—as well as a robust influencer marketing business.
The company was founded in 2010 by CEO, Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.
We are seeking a highly analytical and results-oriented Paid Media Specialist with a strong focus on social advertising platforms. The Paid Media Specialist is an entry level position with opportunity for a strong career path. This role is crucial for executing, optimizing, and reporting on paid campaigns across key platforms including TikTok, Meta (Facebook/Instagram), Pinterest, and YouTube.
Primary responsibilities include:
Campaign Management & Execution:
Set up, launch, and manage paid advertising campaigns across a variety of Social Platforms (primarily TikTok, Meta, Pinterest, YouTube)
Ensure accurate campaign setup, including detailed naming conventions, tracking pixels and UTM parameters
Monitor campaign pacing, budget, delivery, and performance against KPIs on a daily basis
Manage real time, ongoing optimization of live media to ensure client goals are met or exceeded
Implement and manage audience targeting strategies, including custom audiences, interest-based targeting and A/B tests to improve campaign performance
Collaborate effectively with the Paid Social team, Account Management team and Brand Partnerships, Branded Content & Brand Strategy teams where applicable
Performance Monitoring & Reporting:
Generate client-facing granular performance reports and contribute to broader campaign summaries for assigned campaigns
Own Daily, weekly, and monthly monitoring across all assigned campaigns
Identify and communicate performance trends and opportunities for optimization
Platform Expertise:
Stay up-to-date with the latest trends, features, and best practices across key social ad platformance
Proactively identify opportunities to leverage new ad formats or targeting capabilities to enhance campaign performance
Qualifications and Expectations:
BA or BS degree
Advanced skills in Excel including pivot tables
Ability to problem solve and think critically
Proven track record of managing multiple projects at once while remaining extremely detail oriented
You thrive in a dynamic, collaborative, high-energy environment where you’re continuously solving problems creatively and analytically
Positive attitude, and a genuine interest in working in a start-up environment and wearing multiple hats as needed
Unsure if you meet the qualifications?
We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
Exact compensation may vary based on skills, experience, and location.
Employer-sponsored 401k with match
Medical, Dental, and vision coverage
Unlimited PTO
Caregiver (Parental) Leave
Health and Wellness benefits $50,000 - $60,000 USD
#J-18808-Ljbffr